There are many things needed to ensure the success of a website, especially a business-to-business that is depended on by companies that provide products and services to other businesses. Not everything can be attributed to a flower industry website but ensuring that what you include brings value and a personal effect is crucial to creating leads and potential customers. Here is a checklist of things needed to ensure the success of a B2B website in the floral industry.
Value pertains to what visitors will learn or gain (like what types of flowers are being sold and what purposes can they be used for) and is needed for CTAs (calls to action) to have an effect. CTA includes commands like ‘contact us’, ‘download now’, ‘click here’, and more to encourage customers to take action. Give visitors options by providing different CTA throughout your website so they don’t feel pressured into making a purchase they may not be ready to make. One incredible option can be ‘join our newsletter’ where they can choose to receive emails from you.
This means you will have a way to nurture that lead and hopefully turn that lead into a customer. Do note CTAs are not only for ecommerce websites any wholesaler, distributor or B2B company can profit from having good CTAs.
Hire a flower industry website developer- When developing a new website or revamping your existing website, it is recommended to use an flower industry website specialist like New Bloom Solutions. An industry specialist knows what makes your customer tick and what works best for your sector, Noone goes to a mechanic to get plumbing done. Reach out to New Bloom Solutions for free website review and consultation- you are guaranteed to learn something new. www.newbloomsolutions.com