Blogs

The Bloom Show Takes a New Direction in 2023 with Collaboration and Connection at its Core
  • January 19, 2023
The Bloom Show Takes a New Direction in 2023 with Collaboration and Connection at its Core

“We look forward to seeing the fun, insightful, and purposeful show our guest host comes up with.” – Sahid Nahim Miami, Florida – (January 19, 2023) – The Bloom Show started in January 2021 on YouTube as a much-needed platform during the COVID-19 pandemic. Most recently, The Bloom Show also started to live stream via […]

Details Flower Software and Stetson University Partnership
  • January 11, 2023
Details Flower Software and Stetson University Partnership

Details Flowers Software launches an innovative partnership with Stetson University’s Centurion Sales Program to give students hands-on experience of the floral industry and how Details is revolutionizing industry practices. In addition to new Details labs, current partner labs include notable Volusia county businesses including Nascar, Synergy Billing, and Watson Realty. The official Ribbon Cutting Ceremony […]

Wizard's Wand August 31st
  • September 1, 2022
Wizard’s Wand August 31st

After a not so pretty July in the flower business, we are starting to see signs that September and at least the first half of October (maybe longer) are showing signs of strong sales. We all hear the daily ugly broadcast of the nightly news, scaring us with increased interest rates, inflation woes, declining home […]

SAF Next Gen Live 2022
  • August 28, 2022
SAF Next Gen Live 2022

Over 150 Next Generation floral industry professionals from all over America flew to Miami for SAF Next Gen Live 2022. What happened at this first-of-its-kind power-packed event can be best described as inspirational and rejuvenating for many. Sahid had a chance to sit down with a few of the attendees, and sponsors and connected with […]

How Websites Help Businesses
  • August 28, 2022
How Websites Help Businesses

Regardless of the industry, you’re in, it’s essential to maintain a web presence. In the floral industry, in particular, having an online presence can have a huge impact on your business’ success and growth. The following are just some ways floral industry websites can help companies grow.  1. Building Credibility and Authority  Floral industry websites […]

Spain and the flower industry
  • August 16, 2022
Spain and the flower industry

Spain is a beautiful country, and I had the pleasure of being on vacation recently. I enjoy preparing for my travels and was interested in learning more about the industry and how it managed the COVID-19 pandemic. I have always believed we can all learn from each other, no matter our country of origin, because […]

The Bloom Show: Fun ‘N Sun Late Night Show with Williee Armellini and Sahid Nahim
  • August 16, 2022
The Bloom Show: Fun ‘N Sun Late Night Show with Williee Armellini and Sahid Nahim

The Bloom Show and Flowers and Cents will bring The Bloom Show live at CalFlowers’ Fun ‘N Sun convention. San Diego, CA – August 15th, 2022– The Bloom Show and Flowers and Cents’ shows are going to CalFlowers’ Fun ‘N Sun convention, and they will be hosting a “LATE NIGHT SHOW” this year. Williee Armellini […]

Wizard's Wand News: July
  • July 28, 2022
Wizard’s Wand News: July

July is almost over! Thank God! This month has not lived up to the trends of 2020 and 2021 where the July numbers have been good and, in many cases, GREAT. We have kind of experienced a perfect storm of events that have people fearful because of a down July for some floral industry participants […]

dedicated floral marketing consultant
  • July 15, 2022
List of Floral Industry Conventions Nationwide (B2B)

There are many floral industry conventions held nationwide; these conventions are essential for networking, building relationships, and discussing the issues prevalent in the floral industry. From farmers and wholesalers to retailers and florists, everyone is welcomed. If you are a part of the floral industry, we recommend attending at least some of these conventions to […]

Floriexpo 2022: Attending North America’s Largest B2B Floral Event
  • June 22, 2022
Floriexpo 2022: Attending North America’s Largest B2B Floral Event

Floriexpo, previously known as the International Floriculture Expo, is a B2B floral industry event that brings together professionals in the industry to network, expand their horizons, learn about floriculture and what’s new in the industry, and more. Whether it’s wholesalers, suppliers, distributors, or those handling floral accessories such as containers and design, Floriexpo unites businesses […]

5 Difficulties The Floral Supply Chain Encounters
  • June 16, 2022
5 Difficulties The Floral Supply Chain Encounters

Logistics is one of the most crucial steps in distributing flowers and plants. Each flower is different and requires extreme care and upkeep to ensure it reaches the customer in the perfect condition. The floral industry is vast and varied, with different flowers being imported from multiple countries, and the journey from local farms to […]

The Flower Wizard’s Wand May 2022
  • June 2, 2022
The Flower Wizard’s Wand May 2022

This edition was going to be just about our 2022 Mother’s Day Survey, but before we start, I can’t help but give my condolences to all the Mothers who lost their children in the event which took place in Texas. We all know the horrible details, so I will spare everyone the pain of reliving […]