Blogs

Be the first to know about the latest floral industry trends by signing up for our newsletter.

Wizard's Wand August 31st
  • October 3, 2022
The Wizard’s Wand October Edition

Good day from the Wizard, We all must take a moment and send our prayers to all the people that Hurricane Ian affected in so many parts of Florida, Georgia, and the Carolinas. All the first responders as well as all the people donating time, food, resources, and money deserve a big shout out. We […]

Sales Funnel for Floral Wholesalers and Distributors
  • September 29, 2022
Sales Funnel for Floral Distributors and Wholesalers

A sales funnel is a marketing term encapsulating a customer’s journey, from being aware of a product all the way to making a purchase. While a sales funnel is associated with retailers, it’s not limited to them. It can also be helpful for floral wholesalers and distributors. This article will discuss sales funnels in the […]

florist marketing consultant in florida
  • September 12, 2022
Blog Ideas For All Sectors Of The Flower Industry

The floral industry is thriving globally. The current market size, measured by revenue, of the Florists industry is $6.0bn in 2022. But the industry declined during the COVID-19 pandemic; this just goes to show that good times don’t last forever. So, even though the industry is rising right now, it doesn’t mean it will always […]

wholesale floral industry marketing consultant
  • August 29, 2022
How to be a Freelance Floral Designer in 2022?

In an event-based industry like floral design, the best way to get started is through freelancing. Becoming a part of the freelance floral design industry will give you multiple opportunities to earn client referrals and learn methods of doing things before you decide to start your own floral design business. With that in mind, here […]