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how to stay competitive in the wholesale flower industry
  • March 5, 2024
How to Stay Competitive in the Wholesale Flower Industry

Staying competitive in the wholesale flower industry requires a multi-faceted approach that includes embracing technology, focusing on quality, building strong relationships

the bloom crew
  • October 31, 2023
Exploring the Cosmic Beauty of Astronova Flowers with Lisa Nelson

The Bloom Crew is back with another dazzling floral masterpiece, and this time, we have the cosmos in our hands. Our sponsor, Astronova by Royal van Zanten, has taken floral artistry to a whole new level. Join us on this enchanting journey as we delve into the magic of Astronova flowers. Brought to life by […]

  • September 20, 2023
Strategic Partnerships: Collaborative Approaches between Growers, Florists, Wholesalers, and Distributors

In the dynamic world of the floral industry, strategic partnerships between growers, florists, wholesalers, and distributors have proven to be game-changers. These collaborations are not only reshaping how flowers reach the market but also elevating product quality, availability, and overall customer satisfaction. In this blog, we’ll delve into the advantages of fostering strong partnerships between […]

the bloom crew
  • September 18, 2023
The Bloom Crew: Dutch Flower House Sponsorship Unleashes Floral Artistry in Bloom Crew

In the world of social media, creativity knows no bounds. Platforms like Instagram have become the canvas for artists of all kinds, and the Bloom Crew is no exception. This group of talented influencers, brought together by their passion for floral artistry, recently had the opportunity to collaborate with Dutch Flower House, and the results […]

life in bloom viewers
  • September 12, 2023
“Life in Bloom Viewers can Win Flowers from Ocean Breeze Farms”

Grand Rapids, MI, September 12, 2023 – At the recent CalFlowers meeting. Members learned that J Schwanke’s Life in Bloom viewers continue to respond to the show by arranging flowers for themselves. In fact, the constant stream of flower pictures from viewers inspired a new feature for season 5 of the show – titled “Flowers […]

  • August 29, 2023
Press Release: Suntory Flowers Launches “BluOcean” Chrysanthemum in North America

Inquiries: TOKYO, JAPAN, August 14th, 2023: Suntory Flowers, the Japanese renowned pioneer in botanical research and innovation. Firstly announces the launch of its stunning creation, the BluOcean Chrysanthemum. This captivating flower, featuring mesmerizing shades of violets. Afterward blues, is the result of a groundbreaking collaboration between Suntory Flowers. Suntory Global Innovation Center and […]