FALLBROOK, Ca: As International Self Care Day approaches on July 24, That Flower Feeling is proud to announce its dedicated campaign to highlight the significance of self-care and well-being through the power of flowers. International Self Care Day is a global initiative aimed at promoting the importance of self-care in our daily lives. That Flower […]
It was a privilege to be invited by AIFD as a press to experience their annual AIFD Symposium. This was my first time attending, and though I only had one day available, I made the most of it. As you will see, there was so much I was able to see and do in just […]
Carpinteria, CA – Florabundance, a leading wholesale flower distributor, proudly announces its 30th anniversary with a community-focused celebration featuring large outdoor floral installations. The event, titled “Petals of Appreciation” will take place in high foot traffic areas in Carpinteria, Summerland, Montecito, and Santa Barbara July 27, 2024. Florabundance has been a cornerstone of the floral industry for three decades, providing […]
Hey there, my fellow flower enthusiasts and business owners! Today, I want to dive into a topic that’s close to my heart as a floristry business owner—the incredible support staff that make our businesses blossom. I’m here to chat about the three key roles that are absolute game-changers when it comes to setting up your […]
Orlando, FL, July 3, 2024 – “The American Institute of Floral Designers (AIFD®) presented one of their highest honors to laureate member J Schwanke, creator of the public television show J Schwanke’s Life in Bloom, at their National Symposium in Orlando on July 3, 2024. The AIFD Award of Distinguished Service to the Floral Industry […]
The Floral Insight Newsletter—June 27th, 2024 Greetings from the Wizard! Another month has passed, and The Bloom Show continues to thrive. On June 11, 2024, at 1 PM EST, Christi Lopez of Propel Business Coaching took over The Bloom Show, delving into marketing strategies tailored for the floral industry. Christi explained how a clear marketing […]
Disclaimer: As part of our collaboration with That Flower Feeling, we are sharing this PR release with our floral community. That Flower Feeling is introducing two new interns to the Social Media and Communications team, as well as welcoming a returning intern. FOR IMMEDIATE RELEASE — Fallbrook, CA — June 3, 2024 — That Flower […]
The Floral Insight Newsletter—May 28th, 2024 Greetings from the Wizard! Before we dive into the Wizard’s Wand, we’d like to update you on our recent activities. Firstly, The Bloom Show will be at Floriexpo! We’ve partnered with Floriexpo and have a special promo code, Bloom2, for free registration for our community. We’re also thrilled to […]
By Jakob Pott, Alex Tellekson, and Brendon Anthony Identifying the Gaps in Understanding of the Factors that Contribute to Rose Vase-Life Consumer acceptance of fresh-cut roses is dependent not only on the appeal and presentation in the store but also on the length of time that those flowers maintain that appeal. “Vase-life” is the term […]
FALLBROOK, Ca. – The That Flower Feeling Foundation is pleased to announce the addition of new supporters and the continued dedication of existing contributors, advancing its mission to share the joy of flowers worldwide. New supporters include Fresca Farms, Syngenta, Smithers Oasis, Cleveland Plant and Flower Company, and the Floral Marketing Fund, highlighting the significance […]
Alexandria, Virginia, May 13, 2024 – Six individuals dedicated to the horticulture industry have excelled in their fields, earning them scholar status in two prestigious educational funding programs through the American Floral Endowment (AFE). The Paul Ecke, Jr. and Altman Family scholarships help fund the education of full-time graduate students pursuing a career in horticulture […]
Hello, AAF&NBS floral community! In collaboration with Christi Lopez, we’re excited to announce that she’ll be hosting a blog this month. We believe that florists will gain valuable insights from this blog that can help enhance their business operations, attract more customers, and increase profitability by making the most of what they already have and […]