Details Flower Software and Stetson University Partnership

Details Flowers Software launches an innovative partnership with Stetson University’s Centurion Sales Program to give students hands-on experience of the floral industry and how Details is revolutionizing industry practices. In addition to new Details labs, current partner labs include notable Volusia county businesses including Nascar, Synergy Billing, and Watson Realty. The official Ribbon Cutting Ceremony for the newly branded Details sales training labs at Stetson University will be on Thursday, January 19, 2023 from 4 PM to 6 PM. 

Details promotes the development of the floral business and draws attention to existing initiatives guaranteeing a better future for the new generation of industry members. A key part of Details partnership with the Centurion Sales Program is to offer its students instruction in effective floral industry sales practices. Students will also receive individual coaching from Details Flowers Software sales team members. 

“The epicenter of the Centurion Sales Program is its innovative facilities, featuring specialized sales training labs outfitted with state-of-the-art audio and video equipment. Within these labs, students develop and hone their skills in sales, practicing sales calls and role-plays with customers.” (Stetson University) 

“We are incredibly excited about our new partnership with Details Flowers Software and the unmatched professional opportunities it offers our students,” said Dr. John Riggs, Founding Director of the Centurion Sales Program. The Centurion Sales Program curriculum focuses on real-world applications and critical thinking through experiential simulations and recorded role-plays. “The newly branded Details Flowers sales labs are an amazing example of Corrine’s commitment to our student’s professional development!” Riggs wrote. 

Students can apply what they learn in the Centurion Sales Program directly to Details operations through internship opportunities at the Details Headquarters in Ormond Beach. Details’ Flowers Software has participated in many Stetson University Career Fairs to meet the students firsthand and to create relationships with other businesses in the community.

“We are thrilled to partner with Stetson University to bring more interest to the floriculture industry. Not only will it give students an opportunity to apply their sales skills to real-life floral customers, but it will also give my team an opportunity to learn from millennials that offer a different perspective on social media, marketing, and trends coming up the pipeline,” says Corrine Heck, Founder and CEO of Details. Both of Corrine’s daughter’s attend Stetson University, and she regularly is a guest speaker at the University’s entrepreneurship classes and MBA courses. “I’m excited to encourage, grow, and provide new skills to students, especially about all the challenges of operating a young, software company. We think it’s a win-win for Stetson & Details.” 

About Details Flowers Software 

Launched in 2015, Details Flowers Software is a platform specifically designed to help florists and designers do more and earn more. The software streamlines the proposal process, ensures profitability through careful attention to each arrangement, and simplifies payments. The world’s best designers grow their bottom line through professional contracts and confident pricing with an all-in-one florist platform. 

Details Flowers Software’s mission is to cultivate happy and loyal customers by building a platform with florists in mind. They are here to improve profitability, productivity, and organization for all shapes and sizes of floral businesses. Learn more at

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