Regardless of the industry, you’re in, it’s essential to maintain a web presence. In the floral industry, in particular, having an online presence can have a huge impact on your business’ success and growth. The following are just some ways floral industry websites can help companies grow.
Floral industry websites help floral businesses build credibility. Since we live in a digital age, every business is expected to have an online presence. Without an up-to-date website, your floral business can seem outdated and untrustworthy. For example, if retail florists want to place a large order from wholesale florists, they may go to other websites if a wholesale florist doesn’t have one or if it’s outdated.
Yet another reason to invest in floral industry websites is to serve your customers better. Whether it’s catering to existing customers or answering queries from potential customers, a floral industry website is a convenient place for clients to reach you. In addition to having questions answered, repeat and new customers alike can browse your catalog and keep up to date with offers and announcements. For example, a flower farm or grower can announce crop updates, new varieties or new initiatives. A wholesaler can offer business information or workshops and tips to their florist. A website is no longer all about the company “ You, You , You” but more about adding value to your customer’s experience.
One of the main reasons to invest in a floral industry website is to attract new customers. Having a web presence allows you to bring in new customers, who may turn into repeat customers or sing your praises and bring in even more clients. For example, for wedding florists and floral designers, a website can be an excellent way to showcase their work, thereby attracting new clients and a wholesaler can create a couple of way to capture new potential customers and turn them into buying customers.
If you think websites are not for you then think again.
The world we live in today has turned into a digital universe and you should be in it. No matter your business structure or how “old school” you think you are- you are going to need an improved website in the very near future and why you ask? Because your customers are expecting it and, in some case, demanding it. It is about making things easier for your customers and adding value to the existing relationship. New Bloom Solutions and Above All Flowers are website developers who can help you build and improve floral industry websites. In turn, you can increase sales and grow your blossoming business. Reach out to our expert website developers who specialize in the floral industry here.