List of Floral Industry Conventions Nationwide (B2B)

There are many floral industry conventions held nationwide; these conventions are essential for networking, building relationships, and discussing the issues prevalent in the floral industry. From farmers and wholesalers to retailers and florists, everyone is welcomed. If you are a part of the floral industry, we recommend attending at least some of these conventions to truly understand the magnitude and impact of the floral industry globally.


The WF&FSA provides exceptional sponsorship opportunities to wholesale florist and florist supply industry businesses. They aim to focus on wholesale distributors’ logistical, operational, and marketing challenges and bring the floral sector together to tackle these problems head-on. To do this, WF&FSA participates in multiple events year-round, such as the Floral Distribution Conference and Development Experience, to help you find new sources and customers and improve marketing tactics.


SAF (Society of American Florists) is a national trade association representing all segments of the U.S floral industry, i.e., growers, wholesalers, retailers, suppliers, importers, etc. They hold multiple events year-round and an annual convention, called SAF CAD and SAF Next Gen Live, to meet with legislators and educate the floral industry about the current problems and the importance of funding for research and integration of cutting-edge technology.

They aim to connect all segments of the floral industry and cultivate a thriving floral community.


Floriexpo is North America’s largest B2B floral convention. It is developed to help you grow your network; learn about the future of the floral industry and how you can be a part of it. Floriexpo connects local vendors with mass floral buyers, such as wholesalers, chain stores, supermarkets, local retailers, etc.

They also have an education program where you can discuss future trends in merchandising, eco-labeling, pricing, and sustainability with industry experts. They have it all here from cut flowers and floral accessories to potted plants. The Floriexpo convention took place on June 7th, 2022, in Miami Beach.

Slow Flower Movement

Slow Flower is an award-winning online directory that will help consumers find florists, wedding planners, studio designers, flower farmers, etc., committed to using American-grown flowers. The Slow Flower Movement was created in response to the drastic changes in the past 25 years. It focuses on the disconnect between humans and flowers in the modern era and works toward recognizing agriculture and floriculture as respected branches.

They aim to promote and increase the value of locally grown flowers that are eco-friendly and sustainable in their growing and handling.

Wedding Planner MBA

The Wedding MBA conference is an annual event that attracts over 5000+ attendees, all related to the wedding industry. From keynote speakers to planners, florists, photographers, and other retailers, this is where you can expand your wedding business and learn more about the industry. People can connect, and exhibitors can showcase their products in the exhibition hall.

Aside from wedding retailers, you can also learn about the latest wedding trends, social media tips, SEO tips, and other marketing tips to grow your business. Due to the growing exhibitor list, presentations are divided into multiple tracks, such as:

Besides these, there are many floral industry conventions nationwide, such as the recent AIFD 2022 Symposium “Roots”, CalFlowers Fun N’ Sun, FSFA Conventions, Philadelphia Flower Show, and many more. Keep an eye on our next convention blog to discover more of these conventions. Reach out to New Bloom Solutions for consultation and operational advancements and connect with professionals in the floral industry worldwide. Subscribe to our email list to stay up-to-date with the latest news and events.