Nowadays, the internet provides both an opportunity to reach entirely new clients as well as a challenge in how you’ll exactly achieve that. Because at the end of the day, you can be a great florist, floral wholesaler, or other but inexperienced at building an online presence.
However, in today’s article, we want to help you with this hurdle and show you that it’s not as hard as it might sound. So with that in mind, we summarized what we believe are the most important marketing strategies to keep in mind. All you need to do is keep reading to discover completely new ways to expand your online presence.
Humans are ultimately visual creatures, and that idea of visual appeal is essential to the world of flowers. So when you are designing your website, you should make sure to keep the design and style of it fresh and easy to digest. Previously, we talked about the most important trends in website design for 2023, so refer to that if you want to make sure your website is up to par.
Now that your website is ready to take visitors and keep them engaged, it’s time to look into the specific strategies you can use to grow your user base and make sure you get those visitors. And usually, the best tool to take advantage of flowers is social media.
Think about it, flower arrangements and flowers are quite beautiful, and most social networks like Twitter, Instagram, and TikTok have a heavy photographic focus. So take advantage of that and share your product with the world. Taking a picture of your last project doesn’t take too much time, and every single time someone online shares that picture, your brand is exposed to many potential leads and sales.
Of course, to make a dent in the online world, you’ll need to play by its rules, and that means taking a look at SEO practices and how you can integrate them into your existing online presence. In a previous post, we discussed the topic at more length, but in short, SEO, or Search Engine Optimization is the way to get noticed on Google searches.
Google has its own set of rules and parameters that help it rank websites for searches, and the good news is that you can make content specifically to appeal to these parameters and rank higher in results. Ultimately, it means creating content for your website, like blogs, and making sure it follows the guidelines we shared before, but rest assured: It’s easier and more fun than it seems.
The internet is a great opportunity to expand your client base and market your brand in completely new ways, but at the end of the day, not everybody is an expert on the topic, and that’s fine too. At Above All Flowers and New Bloom Solutions, we offer floral industry consulting precisely for that reason, so if you still aren’t 100% sure how to proceed or would prefer to collaborate with experts every step of the way, feel free to contact us today and we’ll work together to make a change in your brand and business.