A sales funnel is a marketing term encapsulating a customer’s journey, from being aware of a product all the way to making a purchase. While a sales funnel is associated with retailers, it’s not limited to them. It can also be helpful for floral wholesalers and distributors. This article will discuss sales funnels in the floral industry and how floral distributors and wholesalers can benefit from embracing this concept.
A sales funnel is a step-by-step process of a buyer’s journey. From the very moment that someone hears about your product or service, they become part of the sales funnel. They pass through different stages, from the beginning to the moment of purchase.
Sales funnels help companies understand how potential customers navigate the purchasing journey and what they do at each step. By understanding this concept, floral wholesalers and distributors can learn how to invest in marketing to draw in prospects at every stage of the funnel. In doing so, they can convert leads into paying customers.
Normally, this is how floral distributors and wholesalers deal with the leads and prospects:
This is a very long-winded process and isn’t known for the best results.
The process mentioned above is time-consuming and ineffective. Floral wholesalers and distributors that rely on this outdated system and often miss out on sales because of it. However, this isn’t necessary. Floral businesses can make their sales funnels more effective with a new approach to its management. The entire process can be carried out in a more organized manner and can reap more rewards.
This step remains the same. Either the customer comes in for information, or sales representatives reach out to tell potential customers about their products and services. The first step in any sales funnel is awareness, and this is how the process begins.
Instead of sending a generic email, a formatted email is sent with Mailchimp or another automated marketing platform. The email can include DocuSign capabilities and make the entire process much more efficient. Floral distributors and wholesalers can also send forms via Google Forms so potential customers already have samples available to them when they sign the documents.
If potential customers do not sign with you right away, you can add them to a weekly email list and offer incentives for them to do so. Strategizing, offering free delivery charges and special promotions for first-time signers and buyers is a great way to encourage customers to try out your products or services and get you the signed form. Create a process to stay in touch with your prospects and keep them connected to your brand.
Following up with clients is extremely important. Thank you emails with pictures of salespeople can be a huge part of this. You can create a welcome care package or as basic as sending a welcome letter. The details are what matters.
While outdated models end at the last step, evolved sales funnels don’t stop there. Once you have convinced customers to sign up, it’s integral to continue sending them emails and keeping an open line of communication. Offer valuable information to them via email. This can include product information, educational information, or business support. By offering value to your customers, you keep them coming back and relying on your business.
As a business owner, you’ll know the pain of missing sales. Floral wholesalers and distributors can go through pitches and send samples but may end up seeing the prospect giving up and exiting the sales funnel. With the right help and sales funnel management, you can avoid this. The floral industry consultants at New Bloom Solutions & Above All Flowers know the ins and outs of the industry and what good sales funnels entail. They can help you patch holes in your funnels and maximize efficiency by turning misses into sales.
Reach out to New Bloom Solutions’ floral industry consultants by scheduling an appointment here. Whether you’re a floral distributor or a wholesaler, we can help you improve your sales funnel and make your business bloom.