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The Bloom Show: Fun ‘N Sun Late Night Show with Williee Armellini and Sahid Nahim


The Bloom Show and Flowers and Cents will bring The Bloom Show live at CalFlowers’ Fun ‘N Sun convention.

San Diego, CA – August 15th, 2022– The Bloom Show and Flowers and Cents’ shows are going to CalFlowers’ Fun ‘N Sun convention, and they will be hosting a “LATE NIGHT SHOW” this year. Williee Armellini and Sahid Nahim have joined forces with CalFlowers & Fun ‘N Sun to bring the flower industry an inside look into industry events and happenings and to help keep everyone connected.

“The purpose of these live shows is to show industry events in a different light—allowing the audience to have a small taste of what it was like to be there. It is an inside look while you get to hear from attendees and presenters as well. By doing this, we hope to help connect the industry throughout all sectors and give voice to the people that make up our industry.

“The entire Board and staff of CalFlowers could not be more excited for our members and colleagues to gather at the iconic Hotel del Coronado in San Diego!”

– Steve Dionne, CalFlowers

If you know about the Fun ‘N Sun convention, you know that it is hosted by CalFlowers and yes, it is fun! super fun! And that’s what this special episode of Williee & Sahid’s “The Late Night Flower Couch Show” from the beaches of Hotel del Coronado in Coronado, California is all about. They will be going live from the beaches during the cocktails and dinners from August 29th to August 30th, 2022. CalFlowers came up with the idea, and they reached out to Williee and Sahid and asked them if they’d like to host a Flower Couch during the event, which, of course, the two obliged.

Steve Dionne, Executive Director at CalFlowers shared his thoughts about this exciting event, “The entire Board and staff of CalFlowers could not be more excited for our members and colleagues to gather at the iconic Hotel del Coronado in San Diego!

Aside from the fantastic networking opportunities Fun ‘N Sun presents, we’ve created a program full of content for the full range of industry stakeholders. The Flower Fair will show off the best fresh flowers and foliages that CalFlowers’ member growers and importers. We’ve assembled some amazing people for panel discussions ranging from profitable plant programs to broad discussions on marketing and business strategy. We’ll be providing an in-depth view of That Flower Feeling brand, and attendees can also count on a lot of fun events ranging from industry pop-up bands, hands-on classes, to flower crowns, The Bloom Show Live with Flowers & Cents, and cocktail sessions, to beach parties, to golf. Fun ‘N Sun is the place to be August 29-31, and we look forward to seeing everyone there!”

CalFlowers has also called in Adam Mace from Blumundi, a flower industry videography service company, to help put the show together and go live with “ The Bloom Show” via Youtube and Linkedin. There will be a cool flower couch Bloom Show set roaming throughout the event.

The Bloom Show shows are very interactive and audience participation is encouraged, so tune in to watch the fun, have some laughs, and ask some serious or not-so-serious questions. The show may also have a surprise in store in the form of a flower band hosted by Williee Armellini.

“New Bloom Solutions and Flowersandcents.com are happy to introduce a series of interviews with industry professionals. We like to toss two participants into a bowl of water and watch them swim as we ask them questions.”

– Williee Armellini, Flowers and Cents

Willie Armellini of Flowers and Cents is also very excited to be joining Sahid as a partner-host in these amazing special episodes. He says, “New Bloom Solutions and Flowersandcents.com are happy to introduce a series of interviews with industry professionals. We like to toss two participants into a bowl of water and watch them swim as we ask them questions.

If you are attending Fun ‘N Sun, make sure to stop by the set for the special pop-in interviews. Before you check out for the night on Tuesday you should head down to the beach and listen to some industry folks play with the band.

”I am very excited and honored to be collaborating with CalFlowers, especially Monnaie Pepin and Steve Dionne. I am looking forward to going to the Fun ‘N Sun convention as this has always been on my flower industry bucket list. ”

– Sahid Nahim, Above All Flowers & New Bloom Solutions.

Sahid, the host of The Bloom Show, says, “I have never been to Fun ‘N Sun even though I have always wanted to go. I am very excited and honored to be collaborating with CalFlowers, especially Monnaie Pepin and Steve Dionne. They have been very supportive and extremely creative in the whole process of putting things together. It has also been very cool to partner with Williee as he has been an inspiration. I am looking forward to going to the Fun ‘N Sun convention as this has always been on my flower industry bucket list.”

The show will consist of putting together different companies from within the same sectors. For example, Floral Transfer Distributors and Armellini Logistics will be together on August 30th, 2022 from 12:15–12:45 PM PST (3:15–3:45 PM EST), and another exciting pair of guests will be coming from Continental Floral Greens and Dramm Echter Farms. The purpose is to show the industry that we are stronger and better together, and it is not about competition- It is about working together so that the industry can keep growing at the rate it has been.

They are also very excited to be interviewing Jeanne Boes and Joost Bongaerts to speak about how “That Flower Feeling” is going and a few other great guests. The complete schedule of guests is as follows:

Monday, August 29th, 2022

8:00 – 8:20 PM PST (11:00 – 11:20 PM EST)

– Kim Kudo “Kim’s Flower Network Inc.”

– Todd Ingham “Dramm Echter Farms”

8:30 – 8:50 PM PST (11:30 – 11:50 PM EST)

– Jeanne Boes “San Francisco Flower Market”

– Joost Bongaerts “Florabundance”

9:00 – 9:20 PM PST (August 30th, 2022 from 12:00 – 12:20 AM EST)

– J Schwanke and Kelly Blank “uBloom/Life in Bloom”

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Tuesday, August 30th, 2022

12:15 – 12:45 PM PST (3:15 – 3:45 PM EST)

– Danean Allan “Armellini Logistics”

– Mike Mooney “Floral Trade Distributors”

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8:00 – 8:20 PM PST (11:00 – 11:20 PM EST)

– Frank Biddle “Francis Biddle International”

– Jason Kendall “Kendall Farms”

8:30 – 8:50 PM PST (11:30 – 11:50 PM EST)

– FJ Trzuskowski “Continental Floral Greens”

– Juan Carlos Aguilar “Dramm Echter Farms”

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Fun ‘N Sun is set up to be the event of the year and join the party live on “The Late Night Flower Couch Show” Live on Youtube this coming August 29th and 30th. Subscribe to the Bloom Show YouTube channel to stay updated on The Bloom Show. See you on the beach!

To register for the Fun ‘N Sun Convention visit: https://www.cafgs.org/fns2022