SEO in the floral industry has increased dramatically since the internet has become such a big part of our daily lives. Whether you’re looking to get your florist online, find new customers online, or simply maintain your current customer base, knowing how to use SEO is paramount. While social media and blogging offer a great new avenue for customer engagement and continued business, SEO can often be overlooked. That’s because SEO takes time to build up and take effect, and many people do not have the time to pursue all of the tactical SEO strategies. Yet, SEO can be a very useful tool for your business and overall strategy. Here are several ways to use SEO to boost your floral sales.
Your customers want to know who they are doing business with before they buy. Include a detailed description of your company and/or owner, how long you have been in business, what services or products you offer, and your location and contact information. If you have profiles on social media sites, make sure that these links are also provided on this page to further legitimize the business in their eyes.
If you are new to SEO, you might want to think twice before placing your phone number in the footer of every page. While this is an excellent way to ensure that you are not losing potential customers because they leave your website before finding a phone number, it is also an easy way for people to mask their identity when leaving negative reviews.
Keywords and phrases are the foundation for a good SEO campaign because they allow search engines like Google or Yahoo to better understand what content is relevant for a given query and return relevant results. Including keywords and phrases in your title tag and header tags (h1, h2, h3, etc.) on your page can help boost your search results. You should also include keywords in your alt-tags for images on the site. Including relevant keyword phrases increases the chances of your website being found by those searching for information or products like those you offer.
Google provides a free tool called Google Analytics (GA) which allows you to track visitor data on any web page you own. By tracking and analyzing traffic to your website, you can learn from your hits and identify where your customers are coming from and are most likely to buy. This information is helpful for business owners who may want to set up a pay-per-click (PPC) campaign or inform their SEO efforts to target those types of conversions.
Alt-tags are used in images to substitute text that may not be available. For example, you may have an image of a product but not the product name. In this case, the alt-tag can be used to describe the product. Including keywords in your alt-tag can help search engines better understand what your website is about or what content is on a particular page. Not only will including keywords help with search engine optimization, but it also makes your website more accessible to those who cannot see or hear well and gives screen readers something to read.
You want to urge your customers to buy from you and encourage them to contact you when they are ready. The call to action must be on every relevant page, including every link. Remind people what they can do in the body of your email or text message that they will find useful if they click on your link, such as information about your product or service, an image of a flower, a coupon code (if applicable), or simply thank them for their business.
Blogs are a great way to build up your SEO in the long term. By creating a blog, you can consistently deliver new and valuable information to search engines, which will be seen as helpful content and boost your rankings. Blogs also allow potential customers to find you by looking for your keywords in search engines. When they find you, they will have valuable information and may come back often or even make an online purchase. This is especially true if you use compelling headlines that grab your readers’ attention.
Being found online is important for all businesses, but it is even more important for the floral industry. The quicker customers can find the service or product they are looking for, the quicker they can buy it. SEO allows you to be found easily and should be used by all florists and floral businesses.
Having problems with SEO? We’ve got you! New Bloom Solutions provides consulting services for SEO. Contact us or visit our website for more information!
