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Wizard’s Wand August 31st


After a not so pretty July in the flower business, we are starting to see signs that September and at least the first half of October (maybe longer) are showing signs of strong sales. We all hear the daily ugly broadcast of the nightly news, scaring us with increased interest rates, inflation woes, declining home sales and everything else that is happening politically.

Late August flower sales have been good, and demand for future sales in September looks good. Logistics are much better than a year ago. Capacity has increased and competition among most carriers has returned.

China’s economy has slowed down and caused a massive change in where airlines get freight and what they get for it. ($) Container shipping is much easier and cheaper as the product that arrived late last year is still being sold off at a discount. See link below:

With exchange rates changing and the dollar strengthening, we will see some changes in where flowers will go as the Euro and other currencies will be less desired. Farms, in some cases, will change their marketing efforts based on currency. Currently, the dollar and the euro are just about the same.

Dried flower demand seems to still be very strong. In some instances, they complement fresh flowers, and in other instances, they replace them. 

Drought conditions and crazy temperatures in many parts of the world have influenced when products will be harvested as well as crop yields.

Upcoming events

With all of these industry events this fall, attendees can concentrate on business, learn best practices, make new contacts, find new suppliers, and sharpen their skills in a fun and educational environment.

  • Fun ‘N Sun Convention, August 29–31
  • Chrysanthemum week Colombia August 29-31
  • SAF’s annual convention September 6-8th
  • Expo Flor Quito Ecuador October 5-7th
  • Holland shows November 9-11th
  • The Global Floral Produce show (formerly PMA) October October 27th-29th

I am sure I missed a few that may be regional or in other countries.

Attending these shows is important as new ideas and networking always can help your business. With less fear of the Pandemic more conventions are taking place and more people are attending. With all of these conventions going one right after another- it would be great to wave our magic wand and have a little space in between them all.

Thanks for reading my rants,

The Wizard