Wizard’s Wand News: July

July is almost over! Thank God! This month has not lived up to the trends of 2020 and 2021 where the July numbers have been good and, in many cases, GREAT.

We have kind of experienced a perfect storm of events that have people fearful because of a down July for some floral industry participants after a great July in 2020 and an even greater July 2021.

Well, here are the facts that have led to a rather unpleasant July 2022:

The Wizard’s Predictions (and Boy do I hope I am right)

Many Planes that previously were reaping tremendous windfalls flying Chinese goods to the western hemisphere are now relocating back to only flying in the western hemisphere due to more than enough capacity from the far east shippers. (See link to article)

So, in the short run, it looks like being on the high-quality niche side of the business that caters to the more “funded” consumer and higher-end mass markets may be the better end of the business than being the supplier dealing with the deal seekers and price-oriented retailers and mass markets as they say in the Wizard of Oz, we are not back to 2019 yet. Sorry, I think that line was really “Toto, I’ve got a feeling we’re not in Kansas anymore.”

The Wizard