How to Maximize Your Resources as a Florist

Hello, AAF&NBS floral community! In collaboration with Christi Lopez, we’re excited to announce that she’ll be hosting a blog this month. We believe that florists will gain valuable insights from this blog that can help enhance their business operations, attract more customers, and increase profitability by making the most of what they already have and exploring new, innovative ideas.

Ready to dig in? Here’s the blog:

Hey, fellow florists! Let’s talk about something really crucial today – making the absolute most out of what you already have. Picture this: By smartly utilizing your current resources, you can really see your profits blossom.

You ever had that moment when you’re unpacking your latest flower delivery for the week, and boom! There they are, those stunning sweet peas you totally forgot you ordered. It’s like stumbling upon a hidden treasure, right? Well, guess what? Your business resources are just like those little gems, waiting for you to uncover their full potential.

Here are my top 3 tips for uncovering ways to make the most of your current resources.

1. Recognizing the Obvious

Sometimes, you’re so close to your business that you might not see all the sparkles it holds. Take a step back and give your resources a good look. Those flowers, vases, and creative minds can work wonders!

Whether it’s an amazing ability to create amazing limited edition seasonal bouquets for your floral shop, or extending your floral business to include a rental side which lets other florists and event planners rent out your vases and tablescape items for their events.

Opportunities are lurking everywhere, ready to boost your business into the floral stratosphere.

2. Thinking outside the bouquet

Just like the saying ‘Thinking outside the box’, here is where I want you to focus on finding fresh ways of doing things and who knows what awesome discoveries you (or your team) might stumble on. Here are some ideas to get your creative juices flowing:

A floral workshop that’s more like a garden party.
Turning leftover petals into scented potpourri products.
Creating “Bouquet DIY Kits” for customers to enjoy arranging at home.
Hosting a “Blossom & Brunch” event, where customers craft bouquets and enjoy a brunch spread.
Collaborative Events with Local Artists: Collaborate with local artists, such as painters, sculptors, or photographers, to host joint events where floral arrangements complement their artwork, creating a unique and immersive experience for attendees.
Sustainable Flower Farm Tours: Offer guided tours of your flower farm, highlighting sustainable growing practices and educating visitors about the journey from seed to bouquet. Include hands-on activities like flower picking and bouquet-making workshops.

When attracting or strategizing for a breakthrough, there are some key objectives you need to keep in mind. They are:

Look for the hidden opportunity in every situation;
Look for at least one cash windfall for your business every three months;
The more value for your client, the better your breakthrough;
Create multiple streams of an idea to find the best breakthroughs;
Effective breakthroughs remove all risk or resistance.

3. Facing the Floral Music

We’ve talked a lot about new ideas but one of the big parts of taking a close eye at our resources is also to review what might not be working as well. It’s like pruning a plant to help it grow stronger. Analyze your systems and processes to see what’s blossoming and what’s not. Think of it as spring cleaning for your business garden.

Questions to Tackle:

Why did you start this floral business in the first place?
Which flower arrangements made everyone’s heart skip a beat?
Why do customers love your floral creations now?
How did you charm customers when you first began?
Which marketing efforts brought in success before?
Are you pouring money into resources that aren’t performing well?

Once you’ve gathered these insights, you’ll be ready to work on those weak spots and turn them into strengths.

So there you have it, my top 3 strategies for making the most of your current business! Let’s put those petals to work and make your floristry business truly shine. If you need a hand analyzing your strategies or fine-tuning your systems, reach out to me. Together, we’ll make your business work better for you!

Special thanks to Christi Lopez for sharing this very insightful blog with our AAF&NBS floral community! 💐

Blogs

How to Maximize Your Resources as a Florist

1. Recognizing the Obvious

2. Thinking outside the bouquet

3. Facing the Floral Music

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