After a not so pretty July in the flower business, we are starting to see signs that September and at least the first half of October (maybe longer) are showing signs of strong sales. We all hear the daily ugly broadcast of the nightly news, scaring us with increased interest rates, inflation woes, declining home […]
The finalist nomination recognises the power of the creative and innovative nature of 180’s approach to launching a new brand across the market. CALIFORNIA, USA, for immediate release, October 2022 – That Flower Feeling is celebrating its partnership with global communications agency 180 today, as its first-ever ad campaign ‘Flowers. Self Care Made Easy’ has […]
Good day from the Wizard, We all must take a moment and send our prayers to all the people that Hurricane Ian affected in so many parts of Florida, Georgia, and the Carolinas. All the first responders as well as all the people donating time, food, resources, and money deserve a big shout out. We […]
A sales funnel is a marketing term encapsulating a customer’s journey, from being aware of a product all the way to making a purchase. While a sales funnel is associated with retailers, it’s not limited to them. It can also be helpful for floral wholesalers and distributors. This article will discuss sales funnels in the […]
The floral industry is thriving globally. The current market size, measured by revenue, of the Florists industry is $6.0bn in 2022. But the industry declined during the COVID-19 pandemic; this just goes to show that good times don’t last forever. So, even though the industry is rising right now, it doesn’t mean it will always […]
In an event-based industry like floral design, the best way to get started is through freelancing. Becoming a part of the freelance floral design industry will give you multiple opportunities to earn client referrals and learn methods of doing things before you decide to start your own floral design business. With that in mind, here […]
Over 150 Next Generation floral industry professionals from all over America flew to Miami for SAF Next Gen Live 2022. What happened at this first-of-its-kind power-packed event can be best described as inspirational and rejuvenating for many. Sahid had a chance to sit down with a few of the attendees, and sponsors and connected with […]
Regardless of the industry, you’re in, it’s essential to maintain a web presence. In the floral industry, in particular, having an online presence can have a huge impact on your business’ success and growth. The following are just some ways floral industry websites can help companies grow. 1. Building Credibility and Authority Floral industry websites […]
Spain is a beautiful country, and I had the pleasure of being on vacation recently. I enjoy preparing for my travels and was interested in learning more about the industry and how it managed the COVID-19 pandemic. I have always believed we can all learn from each other, no matter our country of origin, because […]
The Bloom Show and Flowers and Cents will bring The Bloom Show live at CalFlowers’ Fun ‘N Sun convention. San Diego, CA – August 15th, 2022– The Bloom Show and Flowers and Cents’ shows are going to CalFlowers’ Fun ‘N Sun convention, and they will be hosting a “LATE NIGHT SHOW” this year. Williee Armellini […]
July is almost over! Thank God! This month has not lived up to the trends of 2020 and 2021 where the July numbers have been good and, in many cases, GREAT. We have kind of experienced a perfect storm of events that have people fearful because of a down July for some floral industry participants […]
There are many floral industry conventions held nationwide; these conventions are essential for networking, building relationships, and discussing the issues prevalent in the floral industry. From farmers and wholesalers to retailers and florists, everyone is welcomed. If you are a part of the floral industry, we recommend attending at least some of these conventions to […]