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the wizards wand news
  • May 28, 2024
The Wizard’s Wand News – May 2024

The Floral Insight Newsletter—May 28th, 2024 Greetings from the Wizard! Before we dive into the Wizard’s Wand, we’d like to update you on our recent activities. Firstly, The Bloom Show will be at Floriexpo! We’ve partnered with Floriexpo and have a special promo code, Bloom2, for free registration for our community. We’re also thrilled to […]

  • May 16, 2024
That Flower Feeling Foundation Expands Support Network and Recognizes Ongoing Contributions

FALLBROOK, Ca. – The That Flower Feeling Foundation is pleased to announce the addition of new supporters and the continued dedication of existing contributors, advancing its mission to share the joy of flowers worldwide. New supporters include Fresca Farms, Syngenta, Smithers Oasis, Cleveland Plant and Flower Company, and the Floral Marketing Fund, highlighting the significance […]

  • May 14, 2024
Cultivating Excellence: Announcing the 2024 Paul Ecke, Jr. and Altman Family Scholars

Alexandria, Virginia, May 13, 2024 – Six individuals dedicated to the horticulture industry have excelled in their fields, earning them scholar status in two prestigious educational funding programs through the American Floral Endowment (AFE). The Paul Ecke, Jr. and Altman Family scholarships help fund the education of full-time graduate students pursuing a career in horticulture […]

  • May 14, 2024
How to Maximize Your Resources as a Florist

Hello, AAF&NBS floral community! In collaboration with Christi Lopez, we’re excited to announce that she’ll be hosting a blog this month. We believe that florists will gain valuable insights from this blog that can help enhance their business operations, attract more customers, and increase profitability by making the most of what they already have and […]

  • May 9, 2024
Details Flowers Software Publishes Results from 2024 Industry Survey

Ormond Beach, Florida, May 2024 – Details Flowers Software, a provider of innovative software solutions for the floral industry, has released the findings of their 2024 Floral Industry Insights Survey. The comprehensive survey showcases various aspects of the floral industry, shedding light on industry standards, business operations, and valuable community resources. The survey, conducted among […]

  • April 29, 2024
Pollen Talent Joins Forces and Pollinates Success with CalFlowers as a Preferred Partner

Doral, FL—April 26, 2024—Pollen Talent, a leader in global floral industry recruitment, is thrilled to announce its acceptance as a preferred partner in the CalFlowers vetted partner program. This strategic alliance marks a significant milestone, enabling CalFlowers members to leverage Pollen Talent’s specialized recruiting services to attract top-tier talent and drive their businesses forward. About […]

  • April 26, 2024
Consumer Floral Purchasing for Mother’s Day: Historical Trends and 2024 Market Projection

Summary of the April 16 th 2024Bloom Show Presentation Thomas L. Prince, Ph.D.Prince & Prince, Inc.Columbus, OH Special Note: This report summarizes the April 16th 2024 Prince & Prince (P&P) presentation on “The Bloom Show” hosted by Sahid Nahim and sponsored by Above All Flowers and New Bloom Solutions. That YouTube presentation detailed historical […]

  • April 25, 2024
Expanding Your Floral Business: Insights for Growers and Distributors

Welcome to the vibrant world of the floral industry, where every petal contributes to a multi-billion dollar market. This article aims to provide insights for growers and distributors who are seeking to scale up their operations. Understanding the Floral Industry The floral industry is a diverse and intricate network, from flower farms and greenhouses to […]

  • April 25, 2024
Adapting to Digital Shifts: A Roadmap for Growers and Distributors in the Floral Sector

The floral industry is on the verge of a big change. More and more people are turning to online platforms for their shopping needs, and this shift towards digitalization is forcing everyone in the industry to adapt or get left behind. For growers and distributors, embracing these changes is no longer a choice – it’s […]

  • April 23, 2024
That Flower Feeling Marketing Committee Members Announced

FALLBROOK, Ca. – CalFlowers announces mission and members of their new marketing committee for The Flower Feeling campaign. With a mission to increase per-capita consumption of flowers in the United States through a media campaign, the brand expanded its influence in 2024 by creating a marketing committee. The committee began meeting in early April and […]

  • April 23, 2024
That Flower Feeling Announces Release of New Floral Marketing Assets for Industry Partners

FALLBROOK, CA: That Flower Feeling is excited to announce the release of new floral marketing assets designed by their internal staff members. These fresh promotional materials are specifically crafted to highlight the appeal of flowers for self-care purposes, providing industry stakeholders with innovative and effective tools to engage their audiences. These pre-designed assets offer significant […]

  • April 2, 2024
Chair of That Flower Feeling Advisory Board and Additional Member Announced

FALLBROOK, Ca. – CalFlowers announces Chris Drummond as the Chair of the recently established That Flower Feeling Advisory Board in addition to a new member. With a mission to increase per-capita consumption of flowers in the United States, the initiative expanded its influence in 2023 by creating the TFF Advisory Board. The Advisory Board assumes […]