Conversations about consumer trends, changing market expectations, and the opportunities shaping the floral industry’s future. One of the things I enjoy most about attending industry conventions is the opportunity to connect with people, exchange ideas, and hear firsthand what’s happening across the floral industry. Events like the IFPA Global Produce & Floral Show bring together […]
Quality flowers. Reliable logistics. Excellent customer service. These are important commitments in the floral industry. They are also the same commitments buyers hear from business after business. If your website, introduction, and sales presentation all lead with those three promises, a potential customer may understand what you offer without understanding why they should choose you. […]
Bloom Together’s first international edition brings the floral supply chain together in Ecuador, celebrating the power of networking, collaboration, and community. MIAMI, FL – October 26, 2026 – The Bloom Together Event – Ecuador celebrated a successful first international edition on October 6 in Quito, Ecuador, welcoming 215 floral professionals from across the global flower […]
Innovation, farm visits, international opportunities, and the people shaping Ecuador’s floral future. Every time I visit Ecuador, I’m reminded of the important role this country plays in the global floral industry. But beyond its reputation for producing exceptional flowers, what continues to impress me is the knowledge, investment, and people behind its success. Expo Flor […]
A floral business can have a compelling story, a clear mission, a defined vision, and a consistent brand voice—and still struggle to connect with the customers it wants to reach. Not because the message is wrong, but because the business hasn’t taken the time to understand its audience. Over the years, working with businesses across […]
Attending Fun ’N Sun 2026 in Pasadena gave me the chance to experience something that I think matters deeply in the floral industry: being in a room where so many parts of the supply chain are present at the same time. From August 5–8, more than 480 floral professionals came together at The Langham Huntington […]
What happens when nearly 100,000 people spend a weekend surrounded by flowers? For Arizona Flower Market, that kind of community engagement became part of the work recognized with the 2026 SAF Marketer of the Year Award. In this episode of The Bloom Show, Sahid Nahim spoke with Brent Denham, General Manager of Arizona Family Florist […]
Buffalo Grove — PPC Flex is pleased to announce the acquisition of Koen Pack, a leading designer and manufacturer of floral packaging based in the Netherlands. The partnership brings together two companies with more than 30 years of experience, deep roots in the floral industry, and a shared passion for design, innovation, and customer service. […]
ALEXANDRIA, VA – More than a century ago, Italian and Japanese immigrant growers gathered near Lotta’s Fountain in San Francisco to sell flowers. Those early gatherings laid the foundation for the San Francisco Flower Market, a cornerstone of Northern California’s floral trade for generations. The San Francisco Flower Market is a 2026 recipient of the Society of American […]
A floral business can have a compelling story, a clear mission, and a well-defined vision—and still lose a customer the moment they read an email that sounds nothing like any of it. That disconnect happens more often than most businesses realize. And it rarely comes from a lack of effort or intention. It comes from […]
MIAMI, FL — For six years, the Bloom Together Event has brought the floral industry together around one purpose: to celebrate and demonstrate the power of networking, collaboration, and community-building — together. What began in Miami has grown through the participation of more than 1,500 floral industry professionals and the support of 80+ collaborators, bringing […]
SAN MARCOS, CA — Fun ’N Sun 2026 brought more than 480+ floral professionals together August 5 – 8 at The Langham Huntington, Pasadena, for four memorable days of education, networking, celebration and connection. Hosted by the newly renamed American Floral Alliance, formerly CalFlowers, the convention brought together growers, wholesalers, retailers, suppliers, educators, designers and […]
