This year marks the Society of American Florists’ (SAF) 43rd annual Congressional Action Days (CAD). Held last March 20 to 21, 2023 in Washington, D.C., this event gave different segments of the floral industry — growers, wholesalers, importers, and retailers — the unique opportunity to meet with their peers and advocate the industry’s most pressing […]
Inc.’s sixth annual Female Founders list highlights entrepreneurs with world-changing companies Ormond Beach, Florida, April 4, 2023 – Inc. today announced its sixth annual Female Founders list, honoring a bold group of 200 women whose innovations and ideas are shaping the world into a better place. Corrine Heck, CEO & Founder of Details Flowers, is […]
As an event florist, one of the most important aspects of your job is creating proposals for clients. A proposal is not just a document, it’s a representation of your brand, creativity, and professionalism. However, creating a proposal is not an easy task. It requires a lot of time, effort, and attention to detail. In […]
As per the lyrics of her now infamous song, Miley doesn’t need anyone to buy her flowers.So instead, That Flower Feeling thanked her with the next best thing: a defiant, Miley-inspired vase. Fallbrook, California — When Miley Cyrus unintentionally captures your brand purpose in a song, there’s only one thing that can be done: thank […]
Above All Flowers and New Bloom Solutions has partnered with a great group called “Black Girl Florist,” and our intention is to help support and give minority organizations such as this one a platform to share their stories and good works. We are excited and honored to be working with such great and talented florists […]
Miami Tech Month officially kicks off in April with a jam-packed lineup of conferences, networking events, and more. But one of the most anticipated and highlighted events is eMerge Americas’ Global Tech Conference. Since its start in 2014, eMerge Americas has brought together the brightest minds from all over the world, including business leaders, government […]
March 27th, 2023The News behind the News Good day from the Wizard, March is over without any real long-term positive or negative excitement for the flower industry. The weather in production areas will have an impact on the coming spring flower holidays. The weather in Colombia and Ecuador has been difficult, and production has not […]
It’s that time of the year again when the entire floral community gears up and comes together for one of 2023’s most anticipated events: the Wholesale Florist and Floral Supplier Association’s (WFFSA) Floral Distribution Conference (FDC). Staying true to its steadfast mission of connecting and bringing insights to the different sectors of the floral industry, […]
Cross-Segment Floral Industry Connections Brought 250(+) People, the Mayor, and $2,400 for Charity to the Heart of Doral Miami, FL — March 15th, 2023 — The floral industry gathered in Miami to attend WF&FSA’s Floral Distribution Conference, where the theme was ‘The Future in Bloom.’ The goal was to enrich knowledge, drive success, make connections, […]
Allow us to introduce you to Mayuri Parikh – an up and coming visionary in the world of business floral management software. Mayuri is the founder of True Client Pro, a platform that has transformed the way florists, event planners, and venue owners do business. But Mayuri’s expertise extends far beyond the tech world. Prior […]
Here are the top 5 foliages that I LOVE to use in my arrangements There are so many choices when it comes to foliage for arrangements. Foliage can serve as a stand-alone or as a compliment to other flowers in an arrangement. It can provide structure, movement, and add interest to an arrangement as well. […]
Grand Rapids, MI, March 2, 2023 – “G’day Mates! We have exciting news – J Schwanke’s Life In Bloom, is going international!” exclaims J Schwanke, the show’s host and creator. ‘Life in Bloom,’ is seen in the U.S. on public television (PBS) stations nationwide. “Beginning March 4, J Schwanke’s Life In Bloom, will be broadcast […]
