For 50 years, Asocolflores has been the reference in the agricultural sector for interpreting and including sustainability in all of its actions. During Proflora 2023
For the last 5 decades, we have implemented a great number of programs and activities oriented towards generating for our members, coworkers, communities, and for the country: development, welfare, inclusion, equity, and social and environmental respectful relationships. Thus, in Proflora 2023 we are proud to acknowledge and recognize some of the experiences that have been developed in this sense by the flower sector during the last year”, said Augusto Solano, CEO of Asocolflores.
Asocolflores occupies today, through the representation of its CEO, Augusto Solano, the chair of the Consejo Empresarial Colombiano para el Desarrollo Sostenible [Colombian Business Council for Sustainable Development (CECODES, in Spanish), Colombia Chapter of the World Business Council for Sustainable Development (WBCSD).
Accordingly “We must remember and give value to the great number of initiatives that our companies have undertaken to strengthen the quality of life of their workers, to ensure social and economic development of the communities where floriculture has influence, and to respect the ecosystems at the flower farms and their areas of influence. This price shows that flower-growers make our society bloom”, Solano pointed out.
This year the Sustainability and Shared Value Award acknowledges the work of Lucie de Vélez. The wife of Ernesto Vélez, from the Suasuque flower farm, both charter members of Asocolflores. They have shown their love of family values, the countryside, and the development of the communities.
Lucie, stands out for being an active leader, generating strategies and managing resources to benefit the welfare of the flower farm workers and of the flower farm communities in general, as a promoter of programs such as “Cultivating Peace in the Family” and the Alejandría Library, today known as the Patricia Vélez Public Rural Library – San Gabriel.
Lucie de Vélez owns passion, commitment, and a sturdy conviction that prosperity is tightly linked with social purpose.
Accordingly the winners were selected by a jury of experts comprised by Gheidy Gallo, CEO of ProBoyacá Region. Sergio Rengifo Caicedo, Executive Director of CECODES. Adriana Solano, CEO of the Colombian Security Council (CCS, in Spanish). And Juan Ricardo Gómez, Director of the Master´s Program of Conservation. And Use of Biodiversity at Pontificia Universidad Javeriana [Javeriana University].
Social Experiences Category: acknowledgement to the development of policies, programs and/or significant projects to improve the experience of people and the social and labor impact of the flower-growing companies at different levels:
Recognition to the development of policies, programs. And/or prominent projects to mitigate the impacts inherent to the operation of flower-growing companies.