Like any other industry, the floral industry can benefit from digital marketing. We live in a digital world where floral e-commerce is booming, and most purchases are made online. However, many in the floral industry are stuck in the pre-digital age and need to embrace digital marketing opportunities. The following floral marketing trends can be game-changers for your floral business.
The rise of social media is excelling for marketing, and we’ve spoken in-depth about the importance of Instagram for the floral industry. However, many other platforms can also provide great returns, especially if you incorporate current floral marketing trends such as going live regularly. Live videos are raw, attract viewers, and are an excellent way for an audience to get to know you and your business.
Video marketing is more effective than plain text and is a great way to increase engagement. Long-form can sometimes be tedious for users to go through, and video takes advantage of human beings’ visual nature to present information more interestingly. Additionally, videos are great for search engine optimization (SEO) and can bring more organic traffic to your website.
Personalization as a whole is appealing to all customers, including those in the floral industry. This is mostly seen through personalized email marketing and “recommended” products. 80% of consumers are more likely to purchase if a brand offers a personalized experience, making this essential for conversion.
In addition to personalization itself, you can combine it with remarketing for greater rewards. This consists of targeting individuals who have previously shown interest in your business and products/services and convincing them to convert. When using correctly, remarketing can provide excellent return on investment, especially when you combine it with personalization.
SEO has always been important if you have a digital website, but hyperlocal SEO is one of the latest floral marketing trends. This is great for small businesses and start-ups that need to target locals. Hyperlocal SEO focuses on name, address, and phone number to give individuals personalized searches. Create a regional market for your business with hyperlocal SEO.
There’s no denying the importance and success of word-of-mouth marketing. Take this to the next level with influencer marketing. Whether through sponsorships on YouTube videos or Instagram posts, this can be especially helpful for brand awareness and growth. This is best used for younger demographics and could be especially successful for florists.
Whether it’s Instagram stories, Instagram Reels, TikTok videos, or YouTube Shorts, there’s no denying that short-form content is currently one of the most popular things in digital marketing today. Embrace the creativity that comes along with this and come up with engaging and interactive content.
Communication with customers is an essential part of marketing, and one of the top floral marketing trends we see these days is websites incorporating AI-based technology and chatbots. These bots use instant messaging to communicate with site visitors and make the experience more engaging for customers. They also make it easy to handle customer service and inquiries and make it especially simple to receive responses to common questions.
Shoppable content uses content marketing to introduce a direct link to purchasing items. It increases awareness of products and services and makes conversation easier. Instead of boring product descriptions, you can use interactive content to increase brand awareness, engagement, and sales.
These are some of the top digital marketing trends the businesses should embrace to further growth and sales. However, it’s essential to make sure this is being optimized and personalized for the floral industry when doing so. That’s why many businesses hire floral industry consultants, individuals with the know-how of how to optimize these ideas for your specific needs.
Whether you’re a wholesaler, grower, or retail florist, New Bloom Solutions’ floral industry consultants can help. Schedule a meeting with us here for more information on transforming your business with digital marketing and floral marketing trends.