Post Mother's Day Supply Chain Pulse Survey

POST-MOTHER'S DAY
SUPPLY CHAIN PULSE SURVEY

The floral industry runs on the people behind the supply chain. This survey captures a real snapshot of what actually happened this Mother's Day season — from inventory and pricing to fulfillment, buyer behavior, and operational challenges.

The results and key insights will be shared back with the industry to help identify trends, spark conversations, and support better decision-making moving forward.

🎁 One participant wins a $100 Amazon Gift Card Estimated time: under 4–5 minutes
1. Which best describes your role in the floral supply chain? *
2. Overall, how would you rate your Mother's Day 2026 performance compared to last year? *
3. How did your actual sell-through or order fulfillment compare to your projection? *
4. How far in advance were your buyers placing committed orders this season? *
5. Did you experience supply or inventory gaps on key varieties? *
6. Which varieties were in the highest demand from your buyers? *
Select all that apply
7. What products were difficult to find or source this Mother's Day? *
Select all that apply
8. Were prices higher, the same, or lower compared to last year? *
9. How would you describe pricing behavior on key varieties leading into Mother's Day? *
10. How did logistics and cold chain performance hold up during the Mother's Day period? *
11. How would you describe product quality consistency moving through the supply chain? *
12. Which macro-level factors impacted your Mother's Day operations this year? *
Select all that apply
13. How well did your retail or wholesale buyers communicate their needs ahead of Mother's Day? *
14. Which area of your operation felt the most pressure this Mother's Day? *
15. How well do you feel the industry coordinated across the supply chain for Mother's Day? *
16. Share one thing you wish florists and retail buyers understood about what Mother's Day looks like from the supply side. Optional
17. What would meaningfully improve how the industry handles Mother's Day from a supply chain perspective? Optional
18. Would you like to receive the aggregated results of this survey as an industry insights report? *
19. Would you like to be included in future surveys and / or focus groups? *
✅

Thank you for sharing your voice!

Book a Call