Sustainabloom, the industry’s trusted resource for floriculture sustainability, is excited to announce the launch of a new promotional video: Sustainabloom Road. This powerful short video brings to life Sustainabloom’s mission of educating and empowering the floral community on its journey toward a more sustainable future.
Now available on YouTube and Sustainabloom.org, the Sustainabloom Road video highlights the essential role that floral industry professionals play in sustainability. It also conveys a simple yet powerful message: sustainability is a journey in which every floral industry member can participate—no matter where they are today. Sustainabloom offers free, easy-to-use resources to help businesses take meaningful steps forward, whether they’re just starting to explore sustainable practices or looking to build on existing efforts.
Sustainabloom invites all industry professionals and sustainability advocates to watch and share the new video to help drive awareness, inspire action, and encourage industry-wide collaboration toward greener practices. The video emphasizes the Sustainabloom Road, a collective path where all industry members can move toward a greener future, together.
“Sustainability is not just a destination—it’s a journey,” said Debi Chedester, CAE, Executive Director of the American Floral Endowment (AFE). “With this video, we hope to motivate the floral community, showing that every small step toward sustainability makes a difference, and Sustainabloom is here to help you along the way with education and resources.”
Sustainabloom’s impact has already been significant. Since the website’s launch in April 2024, the program has grown into a comprehensive sustainability resource hub, providing 15+ in-depth industry guides, comprehensive information on sustainability certifications, assessment tools, and spotlight articles featuring real-world examples of floral industry businesses implementing sustainable practices. Browse the latest resources and tools here.
Sustainabloom is grateful for the support of its founding partners, whose generosity has helped make this initiative possible. Donations are an investment in continued research, resource expansion, and the commitment to sustainability and long-term advances. To get involved or make a donation to support this vital program, click here.
Share the Sustainabloom Road Video!
Access social media posts, captions, and more on Sustainabloom’s website here, and join in spreading the word about sustainability.
The new video was created in collaboration with Katie Lila of Flowers for People. Katie is a floral artist and Creative Director, transforming flowers into stunning media, installations, and hands-on experiences—from “farm to art.”
