FALLBROOK, Ca. – CalFlowers announces mission and members of their new marketing committee for The Flower Feeling campaign. With a mission to increase per-capita consumption of flowers in the United States through a media campaign, the brand expanded its influence in 2024 by creating a marketing committee. The committee began meeting in early April and […]
FALLBROOK, CA: That Flower Feeling is excited to announce the release of new floral marketing assets designed by their internal staff members. These fresh promotional materials are specifically crafted to highlight the appeal of flowers for self-care purposes, providing industry stakeholders with innovative and effective tools to engage their audiences. These pre-designed assets offer significant […]
FALLBROOK, Ca. – CalFlowers announces Chris Drummond as the Chair of the recently established That Flower Feeling Advisory Board in addition to a new member. With a mission to increase per-capita consumption of flowers in the United States, the initiative expanded its influence in 2023 by creating the TFF Advisory Board. The Advisory Board assumes […]
Fallbrook, CA – CalFlowers, a leading U.S. floral association, is excited to announce the launch of its new website, www.cafgs.org. This redesigned website aims to enhance the user experience for floral industry professionals, offering a streamlined interface, improved navigation, and expanded resources. The new website features an intuitive design, providing visitors with easy access to […]
Botrytis cinerea, a formidable fungal pathogen, poses a significant threat to the global cut flower industry. Successfully managing this disease requires a multifaceted approach, integrating knowledge of pathogen etiology, host biology, and the surrounding environment. The complexity arises from the fungus’s ability to cause latent infections and delicate nature of flowers, making it imperative to […]
FALLBROOK, Ca. – The “That Flower Feeling” initiative is embracing national self-care day. That Flower Feeling is a national floral marketing initiative established in 2021 by CalFlowers that is dedicated to increasing floral consumption across the US through a consumer direct marketing campaign that promotes the use of flowers in everyday self-care routines. The cooperative […]
Sewell, NJ – The Delaware Valley Floral Group (DVFG) proudly announces the appointment of John Scott Wilkins as the new Chief Executive Officer (CEO), effective immediately. Mr. Wilkins brings with him a wealth of experience and a proven track record in the floral industry and is poised to lead the DVFG into its next phase […]
FALLBROOK, Ca. – CalFlowers introduces Karen Oie as new Development Committee chair for their “That Flower Feeling” initiative. That Flower Feeling is a national floral marketing initiative established in 2021 by CalFlowers that is dedicated to increasing floral consumption across the US through a consumer direct marketing campaign that promotes the use of flowers in […]
Enter RipeLocker – a cutting-edge solution poised to revolutionize insect control in cut flowers. RipeLocker presents a groundbreaking approach to quarantine pest management in the global cut flower trading markets. Through the integration of cutting-edge technology and rigorous research, RipeLocker pledges to provide unmatched efficacy in eradicating thrips and preserving flower quality during long-term storage […]
The Delaware Valley Floral Group (DVFG) has reached an agreement to acquire the Paramus, New Jersey branch from Kennicott Brothers. DVFG will acquire certain assets of the company through an asset purchase agreement. Originally founded in 1936 as Hillcrest Garden, the company enjoyed 83 years of ownership and operation by the Levy family and has […]
