Post Mother's Day Florist Survey

As a florist or floral professional, your insight helps create a real snapshot of what actually happened in the market this Mother’s Day season — from sales and customer behaviors to trends, challenges, and opportunities.

This is more than just a survey. It’s a chance for the floral community to better understand itself through the voices of the professionals behind the work.

The results and key insights will be shared back with the industry to help identify trends, spark conversations, and support better decision-making moving forward.

“Your voice matters.”

🎁 As a thank-you, one participant will be selected at random to receive a $100 Amazon Gift Card

⏱ Estimated time: under 4–5 minutes

Survey Questions
01Overall, how would you rate your Mother’s Day 2026 compared to last year? *
02How did your total order volume compare to what you expected? *
03
Where did the majority of your Mother’s Day orders come from?
Select all that apply
04What was the average price point of your orders this Mother’s Day? *
05What did you sell the most of? *
06Were you able to fulfill all your orders as promised? *
07If substitutions were needed, what was the primary reason?
08How would you describe customer spending behavior this Mother’s Day? *
09
Which varieties or product categories performed best for your business?
Select all that apply
10
What was the most popular color this Mother’s Day?
Select all that apply
11
Which flowers were hard to find or source this Mother’s Day?
Select all that apply
12How far in advance did you place your Mother’s Day orders with your supplier? *
13How satisfied were you with the quality of product you received from your supplier(s)? *
14How did supplier pricing feel heading into Mother’s Day? *
15How did staffing affect your ability to handle Mother’s Day volume? *
16Which area of your operation felt the most pressure this Mother’s Day? *
17
Share your single biggest challenge this Mother’s Day.
Optional
18
Share anything you wish your suppliers or wholesalers understood about what Mother’s Day looks like from the retail side.
Optional
19Would you like to receive the aggregated results of this survey as an industry insights report? *
20Would you like to be included in future surveys and/or focus groups? *

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🌸

Thank you for sharing your voice!

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