Independent Film Donates 20% of Proceeds to National Horticulture Nonprofit on June 24 Alexandria, VA – June 2026 – Seed Your Future (SYF), the national nonprofit dedicated to inspiring the next generation of horticulture and plant science professionals, is partnering with The Gardener, an independent film that has sold out 100+ theaters across the country. […]
Ecuador produces some of the best roses in the world. That is not marketing — it is a well-documented fact backed by the country’s unique geography, altitude, and decades of floriculture expertise. No other origin consistently delivers the stem quality, head size, and vase life that Ecuadorian farms do. This October, that place becomes even […]
I had the pleasure of attending The Floral Conference hosted by the International Fresh Produce Association (IFPA) in Miami, Florida, right in the Brickell area. This event is unique in the sense that it is highly breeder-focused and mass-market-focused, while still welcoming growers, distributors, importers, and other floral professionals from across the supply chain. I […]
Walk into almost any successful event and ask guests what they remember most. Rarely will they describe the mechanics that made the experience possible. They won’t talk about the number of stems used, the installation schedule, the structural engineering hidden inside an armature, or the countless decisions required to transform an empty room into something […]
San Marcos, CA — The California Association of Flower Growers & Shippers (CalFlowers) is thrilled to announce that registration and the official hotel room block are now open for the highly anticipated Fun ‘N Sun 2026 Floral Convention, taking place at the iconic Langham Huntington in Pasadena, California. Celebrating “A Legacy in Bloom — 85 […]
The floral department inside a supermarket is far more than a row of bouquets near the entrance. And if you’ve been paying attention to how retail floral continues to evolve, you already know that the companies winning in that space aren’t just the ones with the best product — they’re the ones who truly understand […]
How genetic innovation defines Ecuador’s competitiveness in the global floral market. Behind every Ecuadorian rose that reaches a florist in New York, a shop in Amsterdam, or a supermarket in Tokyo, there is a process involving years of genetic research, trait selection, and a strong commitment to innovation. Ecuadorian floriculture does not compete solely on […]
[CARLSBAD, CA] – That Flower Feeling, the national floral marketing organization behind the Just Add Flowers campaign, will host its 2026 Mid-Year State of the Union webinar, “Beyond the Bouquet: A 30-Day Social Sprint to Stop the Summer Slump,” offering a concrete, data-backed roadmap to keep flowers top-of-mind throughout the summer. Designed around the campaign pillars of […]
[CARLSBAD, CA] – That Flower Feeling, the national 501(c)(6) marketing initiative dedicated to promoting the emotional and wellness benefits of fresh flowers as a daily essential, today announced that its “Just Add Flowers” campaign has generated more than 11 million digital impressions across TikTok, Meta (Instagram and Facebook), and other digital channels. This surge in reach […]
Grand Rapids, MI – “I can hardly believe we have produced one hundred episodes, sharing the benefits of flowers,” enthuses J Schwanke, host and creator. J Schwanke’s Life in Bloom, a flower lifestyle television show seen in the U.S. on public television (PBS) stations nationwide, encourages viewers to enjoy arranging flowers, and reinforces the health and […]
[CARLSBAD, CA] – That Flower Feeling, the national floral marketing initiative behind the Just Add Flowers campaign, will host a live industry webinar on Thursday, May 21 at 12:30 p.m. EST. Titled “Beyond the Bouquet: A 30-Day Social Sprint to Stop the Summer Slump,” this virtual session will offer floral professionals practical, marketing-forward ideas to […]
A historic floral city positions itself as a model for urban flower consumption and industry growth SAN FRANCISCO, CA – In a move that is capturing the attention of the global floral industry, San Francisco is reopening the door to one of its most iconic traditions: sidewalk flower stands. With newly signed legislation modernizing the […]