The Floral Insight Newsletter—November 27, 2024 This year has been unforgettable, and as it comes to a close, we’re thrilled to see The Bloom Show continue to grow, spreading floral industry news and the power of connection worldwide. On November 25th, our season finale episode featured Melinda Knuth and Charlie Hall, floral industry trends […]
Fallbrook, CA, November 25th, 2024 – That Flower Feeling is thrilled to announce an exclusive LIVE session with Jenny T Floristry (@jennyt.floristry) on December 13th at 12 PM. This unique event will dive into the importance of flowers as more than just decor, highlighting their significance as a means of self-care and mindfulness during the hectic […]
Part 1 of a 3-part Blog Series, by Christi Lopez from Propel Coaching Starting a floral business—or expanding one—is exciting for anyone in the industry, whether you’re a florist, event planner, wholesaler, or flower grower. But it takes more than just a passion for flowers to succeed. As a NeuroCoach™ and Business Profit Strategist […]
Fall Floral Marketing Tips for Growers, Farms, and Wholesalers Isn’t fall the most poetic season of all? The air carries a calm acceptance of the year’s hustle, yet it’s not quite time to “pack up” — instead, it’s the perfect moment to pause and appreciate the beauty around us. And in autumn, that beauty lies […]
The Floral Insight Newsletter—October 28, 2024 Greetings from the Wizard Welcome to November, and goodbye, October! Hi, this is Sahid—I’ll keep this short and sweet. The Bloom Together Event is trucking along, and contributors are signing up. Check out last year’s video here and feel free to sign up as a contributor or collaborator here. You can also […]
SEWELL, NJ – The Delaware Valley Floral Group, LLC (DVFG) has reached an agreement to acquire Zieger & Sons, Inc., a highly respected wholesale floral distributor that has served the Northeast region for over 100 years. Established in 1910 by Ernst Zieger, Zieger & Sons, Inc. has been a cornerstone of the floral industry for […]
Fallbrook, California – October 9th, 2024 – That Flower Feeling (TFF) is pleased to announce an upcoming webinar titled “Marketing Flowers for Self-Care: The Importance of Evolving the Floral Industry,” scheduled for Thursday, November 14, 2024, at 12 PM EST. This informative session will explore how the floral industry can adapt to the rising trend of […]
Fallbrook, CA – [October 4, 2024] – In honor of World Mental Health Day, That Flower Feeling is excited to host an Instagram Live event featuring our monthly Self Care Flower Bouquet Giveaway! Join us for approximately 25 minutes of fun, where we’ll announce a randomly selected winner every five minutes. The event is set for October […]
The Floral Insight Newsletter—September 27, 2024 Greetings from the Wizard September Recap & Upcoming Events 🌸Exciting Updates from The Bloom Show: What’s Next in the Floral Industry Hello, floral friends! I’m Sahid from New Bloom Solutions, and I’m thrilled to share what we’ve been up to on the media, networking, and marketing side of the […]
[Carlsbad, CA] —That Flower Feeling is pleased to announce the success of the One United Floral Mixer, held recently in Carlsbad, CA within the CalFlowers Fun ‘N Sun Convention. The event was a tremendous success, raising over $30,000. 145 attendees from across the floral industry came together to support the That Flower Feeling Foundation. These funds […]
In today’s competitive market, many florists are finding it challenging to keep their businesses thriving. It’s easy to get caught up in the pursuit of attracting new customers, but one of the most crucial aspects of long-term success lies in retaining your current and former clients. These are the people who already see the value […]
Carlsbad, CA (September 11, 2024) – The Fun ‘N Sun 2024 Floral Convention has wrapped up at the picturesque Omni La Costa Resort & Spa in Carlsbad, CA, with over 390 attendees celebrating four days of floral innovation, learning, and networking. From September 4-7, the convention provided a dynamic experience, striking the perfect balance between […]