Blogs

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  • July 8, 2025
Beyond the Resume: How Pollen Talent Is Transforming Floral Jobs and Hiring

In today’s fast-moving job market, hiring has become more complex—and more critical—than ever. On a recent Bloom Show Takeover, Sahid Nahim welcomed Pam Lopez, Head Recruiter at Pollen Talent, for a deep dive into how the floral industry can adapt its recruiting strategies for a new era.  With over 15 years of experience recruiting across […]

  • July 4, 2025
If AI flowers look this good now, what happens next?

Not long ago, I joined a Zoom meeting from a sleek, modern office background—complete with a stunning floral wall behind the conference table. But as beautiful as it looked, something about it was… off. The flowers were flawless. Too flawless. Roses the size of dinner plates. Colors are too uniform. Textures are too polished. It […]

  • June 23, 2025
Jim McCann to Appear on The Bloom Show in Exclusive Floral Industry Interview

MIAMI, FL – The Bloom Show, the floral industry’s leading media platform for innovation and connection, will welcome a very special guest this July: Jim McCann, Founder and Chairman of 1-800-Flowers.com. In this exclusive episode, McCann will reflect on the bold decisions that built one of the most recognized floral and gifting brands in the […]

  • June 19, 2025
Colombia Keeps the U.S. Floral Industry Blooming: Why 80% of America’s Flowers Start Here

For many of us in the floral industry, it’s easy to focus on the blooms in hand—what needs to be shipped today, which varieties are in demand, or what’s trending this season. But step back for a moment, and you’ll see that a major part of what keeps this industry blooming comes from one place: […]

  • June 18, 2025
A Blooming competition at Proflora 2025: The Outstanding Varieties Competition the World Can’t Miss

Bogotá, Colombia – June 2025, at the heart of Proflora 2025, the world’s premier flower trade show, one “must-see” event stands out: The Outstanding Varieties Competition—a global showdown of innovation, creativity, and floral excellence that defines what’s next in floriculture. From October 1–3, 2025, Bogotá will welcome over 7,000 attendees from around 60 countries and […]

  • June 17, 2025
Floriexpo 2025: A Movement in Bloom

This year, I had the honor of representing New Bloom Media at Floriexpo 2025, held in sunny Fort Lauderdale, Florida. From the start, I could feel this year was going to be different. As part of the pre-event promotions and media partner through The Bloom Show & New Bloom Media, we helped bring visibility and […]

  • June 3, 2025
Why It Makes Scent: Rethinking Floral Fragrance as a Marketing Opportunity in Floriculture

As the floriculture industry looks ahead to 2025, one thing is clear: consumer expectations are evolving—and the next wave of growth may come from places we haven’t fully explored. One of those places? Scent. In a recent takeover episode of The Bloom Show, Dr. Melinda Knuth, Assistant Professor at NC State University and host of […]

  • June 3, 2025
Details Flowers Software Announces New Partnership with Floral Greens Farmers of Florida

Ormond Beach, FL — Details Flowers Software is excited to announce a new partnership with Floral Greens Farmers of Florida—a dedicated collective of foliage growers—united by a shared commitment to sustainability, community, and bringing Florida-grown greens to the forefront of floral design through the power of technology. As a result of this partnership, florists and […]

  • May 29, 2025
Memorial Day: A Floral Tribute to Those Who Served

Every year, we ask ourselves: why is Memorial Day celebrated? For me, the answer became even clearer this year. Memorial Day is about honoring the brave men and women who gave their lives for our freedom. It’s a day of reflection, community, and deep gratitude for those who served—and sacrificed. This Memorial Day, I had […]

  • May 23, 2025
Tariffs, Trade & Turbulence: How 2025 Policy Shifts Are Reshaping the Floral Industry

In a special episode of The Bloom Show’s Blooming Alert Series, Sahid Nahim hosted Jennifer Diaz, President of Diaz Trade Law, and Santiago Gomez de la Torre, President of Airglades, to unpack the shifting world of flower tariffs and their ripple effects across the floral industry. This episode, part of the show’s ongoing Tariff Series, […]

  • May 12, 2025
Maximize Your Floral Potential: An Insider’s Look at Floriexpo 2025

As the floral industry prepares for Floriexpo 2025, The Bloom Show recently aired a special episode featuring expert guests Kim Boin, Sr. Key Account Executive at Galleria Farms, Bob Callahan, President of Floriexpo, and Bradley Gaines, Director of Floral at United Supermarkets. Hosted by Sahid Nahim, the episode offers a front-row seat to what the […]

  • May 5, 2025
10 Reasons the Born Free Rose Variety Is Redefining the Floral Industry

In the search for the next big thing in cut roses, few varieties have stirred excitement like the Born Free Rose Variety by De Ruiter. Featured in a special episode of The Bloom Show, hosted by Sahid Nahim and joined by Juan Jose Kovo, Sales Manager at De Ruiter Innovations, Born Free brings both beauty […]