Final preparations are underway for Proflora 2025, the most important floriculture trade show in the world, set to take place from October 1 to 3 in Bogotá. More than an industry event, it’s a gateway to the heart of one of the world’s leading flower exporting countries. Colombia, the world’s second-largest flower exporter, offers a […]
Grand Rapids, MI, August 5, 2025 – “Viewers continue to relax with flowers, enjoying their health and wellness benefits in the process! And I’m beyond excited for them to enjoy the new season as it debuts on Create TV,” enthuses J Schwanke, host and creator. J Schwanke’s Life in Bloom is a flower lifestyle television […]
The Bloom Show Takeover with Tim Huckabee, founder of The Profitable Florist and now an official Bloom Show Correspondent, delivered a powerful message for every retail florist: many of the challenges holding flower shops back are self-inflicted. With over 26 years of coaching experience, 6,000+ flower shop visits, and 7,000+ florists trained worldwide, Tim has […]
On The Bloom Show, host Sahid Nahim welcomed a trailblazer whose name is nearly synonymous with innovation in floral retail: Jim McCann, Founder of 1-800-Flowers. From one flower shop in New York City to a multi-brand gifting empire, Jim’s story is packed with hard-won wisdom and forward-looking perspective for anyone navigating change in today’s business […]
In a landmark episode of The Bloom Show, Sahid Nahim sat down with one of the floral industry’s most respected voices—Joe Don Zetzsche—for a wide-ranging and timely conversation about the future of florals, technology, collaboration, and marketing. With more than 35 years in mass retail and 16 years leading the floral division at H-E-B, Joe […]
In today’s fast-moving job market, hiring has become more complex—and more critical—than ever. On a recent Bloom Show Takeover, Sahid Nahim welcomed Pam Lopez, Head Recruiter at Pollen Talent, for a deep dive into how the floral industry can adapt its recruiting strategies for a new era. With over 15 years of experience recruiting across […]
Not long ago, I joined a Zoom meeting from a sleek, modern office background—complete with a stunning floral wall behind the conference table. But as beautiful as it looked, something about it was… off. The flowers were flawless. Too flawless. Roses the size of dinner plates. Colors are too uniform. Textures are too polished. It […]
MIAMI, FL – The Bloom Show, the floral industry’s leading media platform for innovation and connection, will welcome a very special guest this July: Jim McCann, Founder and Chairman of 1-800-Flowers.com. In this exclusive episode, McCann will reflect on the bold decisions that built one of the most recognized floral and gifting brands in the […]
For many of us in the floral industry, it’s easy to focus on the blooms in hand—what needs to be shipped today, which varieties are in demand, or what’s trending this season. But step back for a moment, and you’ll see that a major part of what keeps this industry blooming comes from one place: […]
Bogotá, Colombia – June 2025, at the heart of Proflora 2025, the world’s premier flower trade show, one “must-see” event stands out: The Outstanding Varieties Competition—a global showdown of innovation, creativity, and floral excellence that defines what’s next in floriculture. From October 1–3, 2025, Bogotá will welcome over 7,000 attendees from around 60 countries and […]
This year, I had the honor of representing New Bloom Media at Floriexpo 2025, held in sunny Fort Lauderdale, Florida. From the start, I could feel this year was going to be different. As part of the pre-event promotions and media partner through The Bloom Show & New Bloom Media, we helped bring visibility and […]
As the floriculture industry looks ahead to 2025, one thing is clear: consumer expectations are evolving—and the next wave of growth may come from places we haven’t fully explored. One of those places? Scent. In a recent takeover episode of The Bloom Show, Dr. Melinda Knuth, Assistant Professor at NC State University and host of […]