Blogs

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  • February 20, 2026
Floral Industry Celebrates Strong Valentine’s Day Performance; Strategic Marketing Efforts Keeping Flowers “Top of Mind”

[Carlsbad, CA] – Following the 2026 Valentine’s Day season, early reports across the floral industry indicate a robust performance, with many retailers and stakeholders seeing increased sales revenue over previous years. This surge in holiday success comes as the national “Just Add Flowers” campaign continues to saturate the market, suggesting that consistent, year-round advertising is successfully influencing […]

  • February 19, 2026
NuFlorist Launches Florist-Built Shopify App to Fix What Shopify Was Never Designed to Handle

Built by a florist for florists, NuFlorist brings delivery rules, rush fees, card messages, and occasion-based selling to Shopify   Miami, FL — February 10, 2025 — NuFlorist today announced the public availability of its florist-specific Shopify app, created to solve the real-world operational and revenue challenges flower shops face when using Shopify’s generic e-commerce […]

  • February 18, 2026
The Holiday Is Over. What Now?

Valentine’s Day is behind us. The trucks have stopped rolling. The coolers are quieter. The teams are finally catching their breath. And as leaders, we now enter the most important phase of any major holiday, the reflection phase. Last Friday on my podcast, I began a conversation about the most important customer on February 14th […]

  • February 17, 2026
The One Thing Missing From Most Floral Marketing (And Why It’s Costing You Growth)

When business is moving, orders are flowing, and customers keep coming in, marketing often feels like something you’ll “get to later.” And then, eventually, a familiar question surfaces: “Why doesn’t our marketing feel consistent or effective?” “Why aren’t more of the right customers responding?” It’s a fair question. But often, it’s not the right one. […]

  • February 12, 2026
The Principles and Elements of Floral Design: The Foundation of Every Beautiful Arrangement

Understanding the principles and elements of floral design is essential. These are the building blocks that transform blooms into a work of art that evokes emotion, harmony, and beauty.  Floral design is more than simply placing flowers in a container—it is an art form built on intention, creativity, and structure. The principles and elements of floral design […]

  • February 10, 2026
Valentine’s Day 2026: The Season That Puts Ecuador’s Floriculture and Logistics to the Test

Valentine’s Day represents one of the most demanding moments for Ecuador’s floriculture industry: it accounts for around 30% of farms’ annual sales and requires extreme coordination among growers, airlines, logistics operators, and the Mariscal Sucre International Airport. During peak season, the industry can move between 100,000 and 120,000 boxes per day, with volumes that nearly […]

  • February 3, 2026
Schaffer Designs Marks 20 Years at the Philadelphia Flower Show

Two decades of sustained exhibition, international collaboration, and large-scale floral installation at one of the world’s most influential horticultural events.  Philadelphia, PA: In 2026, Schaffer Designs celebrates its twentieth consecutive year exhibiting at the Philadelphia Flower Show. Across two decades, the studio has maintained a continuous presence at the Show, contributing large-scale floral installations defined […]

  • January 30, 2026
6 Years and Growing: Registration Opens for the 6th Bloom Together Event — Free Tickets Now Available

Miami, FL — New Bloom Solutions and New Bloom Media are excited to announce that registration is now open for the 6th Bloom Together Event, one of the floral industry’s most anticipated events of 2026. The event will take place on March 2, 2026, from 7:00 PM to 12 AM at Copper Blues Rock Pub […]

  • January 27, 2026
Welcoming Verdissimo: Preserving Beauty, Innovation, and Moments That Matter

At New Bloom Media, we believe the floral industry moves forward when innovation is guided by intention. That’s why we’re proud to welcome Verdissimo as our newest partner—a global leader in preserved flowers and plants that has been redefining how floral beauty is experienced since 1988. As the industry continues to evolve, floral professionals are […]

  • January 22, 2026
Ecuador Flower Production Navigates Recent Climate Fluctuations

Recent conversations with flower growers across Ecuador reveal how shifting weather patterns are impacting production nationwide. Growers in the southern region report that production has slowed due to cold days experienced over the past week. Meanwhile, farms in the northern areas are also facing climate challenges, but are managing to fulfill their orders. The weather […]

  • January 14, 2026
CalFlowers Welcomes Gustavo Gilchrist of Kennicott Brothers Company to Board of Directors

San Marcos, CA — January 12, 2026 — CalFlowers (California Association of Flower Growers & Shippers) is pleased to announce the appointment of Gustavo Gilchrist, President of Kennicott Brothers Company, to its Board of Directors. Gilchrist joins the CalFlowers Board alongside Julie Ortiz and John Louie, whose appointments were announced previously. Gilchrist brings extensive executive […]

  • January 14, 2026
The Bloom Together Initiative Launches the 2026 Digital Floral Events Calendar — Now Featuring the New Micro-Holiday Calendar 1.0

The Bloom Together Initiative, powered by New Bloom Media, proudly announces the release of the 2026 Floral Events Calendar, the floral industry’s essential annual planning resource. This year’s calendar is paired for the first time with the Micro-Holiday Calendar 1.0, a strategic companion designed to help your business tap into year-round revenue opportunities through niche […]

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