When the economy slows down and everything starts to feel uncertain, the first instinct many companies have is to tighten up and pull back. And the question always surfaces: “Should we cut our marketing? Should we stop showing up until things get better?” It’s a natural reaction. However, historically, it’s also the one decision that […]
[Carlsbad, CA] – That Flower Feeling has launched “Just Add Flowers,” a new national campaign inviting Americans to use flowers as a simple, repeatable ritual woven into everyday life—from self-care and mindfulness to home décor and gift giving. Designed for the modern and busy consumer, the campaign reframes flowers as an everyday essential rather than just a […]
In this episode of The Bloom Show, Sahid welcomed Holly Haveman, who appeared on behalf of Kennedy’s Flowers & Gifts, the recipient of the 31st Annual SAF Marketer of the Year Award at SAF Phoenix 2025. Their winning campaign—a refillable vase program that blends creativity, operational discipline, and true community connection—demonstrates how thoughtful ideas can […]
The Global Produce & Floral Show last month in Anaheim was everything our industry needed and more!! Energy, innovation, and relationships that remind us why we do what we do. From the first handshake to the last conversation on the show floor, the event was packed with new products, bold ideas, and the warmth of […]
The Question That’s Hurting Your Sales If you want to sound like an order-taker instead of a floral professional, start your call with “What do you want to send?” It seems harmless, but it instantly weakens your position. It forces the customer to decide what to buy instead of letting you lead the conversation. Florists […]
When winter settles in and the vibrant blooms of summer fade away, beauty doesn’t hibernate—it simply shifts. Winter foliage takes center stage, offering texture, structure, and a rich palette of greens and silvers that define the season’s natural elegance. In the floral industry, embracing winter greenery is not just a necessity—it’s an opportunity to create […]
In this episode of The Bloom Show, Lori Wheat, the new president of the Society of American Florists (SAF) and third-generation owner of Lafayette Florist in Colorado, joins host Sahid Nahim for an inspiring discussion on leadership, education, and the future of the floral community. From her family’s 76-year floral legacy to her experience on […]
San Marcos, CA — November 5, 2025 — CalFlowers, one of the leading associations dedicated to promoting flower enjoyment and supporting the floral industry nationwide, is pleased to announce the appointment of Julie Ortiz and John Louie to its Board of Directors. Both will serve three-year terms, bringing a wealth of experience and a shared […]
The 2025 holiday season has arrived not as a celebration but as a test. For florists, event designers, and bouquet brands alike, this is the year when the gap between artistry and profitability can no longer be ignored. The warning signs were clear in 2024: rising costs, fragile supply chains, and a customer who now […]
There’s something magical about fall that speaks to my soul—those deep, earthy tones, the rustling textures of dried grasses and leaves, and the way nature gently reminds us to slow down and savor the moment. As a florist, I see this season as an invitation to bring the outdoors in—to tell the story of the […]
Every few years, the heart of the floral industry beats right here in Bogotá, Colombia — and for one incredible week, the world truly blooms together at Proflora. For me, Proflora 2025 wasn’t just another show. It was a reminder of why we do what we do, who we do it with, and how much […]
Next week in Anaheim, the Global Produce & Floral Show will bring our industry together for three high-value days of ideas, products, and relationships. The smartest leaders arrive with a plan. If you have not set yours yet, use this as your checklist. A quick buyer preamble (read this first) Most retail buyers come to […]