In the search for the next big thing in cut roses, few varieties have stirred excitement like the Born Free Rose Variety by De Ruiter.
Featured in a special episode of The Bloom Show, hosted by Sahid Nahim and joined by Juan Jose Kovo, Sales Manager at De Ruiter Innovations, Born Free brings both beauty and innovation to today’s dynamic flower industry.
If you’re a florist, grower, wholesaler, or bouquet maker, here’s why this red rose floral innovation should be on your radar:
It’s Almost Thornless for Safer Handling
The Born Free Rose is nearly thornless, providing major advantages during harvesting, bouquet making, and floral design. Less risk of pricks means faster, safer and quicker handling — a must-have for busy operations.
It Offers a Ruffled Texture Florists Love
Born Free brings a unique elegant ruffled texture to the classic red rose, giving arrangements a fresh, natural movement that appeals to modern consumers and high-end floral design trends.
Vivid Red That Lasts
Born Free displays a rich, bright red color without bronzing or blackening, maintaining its beauty longer on retail shelves and in arrangements — ideal for high-turnover environments.
Florist-Ready with Minimal Processing
This rose was designed for efficiency: lighter on foliage, almost no thorns, and strong outer petals mean florists can spend less time prepping and more time designing.
Perfect for Reflexing Techniques
Thanks to its sturdy yet flexible petals, Born Free is ideal for popular reflexing techniques, allowing floral designers to create beautiful, open-petal looks with ease.
Reflecting Made Easy with Crisp Petals
An audience member shared during the show, “And today I spoke with Araks from LA. She created her signature design, a heart, and she reflexes the roses, with almost no time wasted because there are no thorns. And yes, the crisp sound is perfect for reflecting!” — highlighting the rose’s freshness and design versatility.
Better Packing Efficiency for Distributors
Because of its durable petals and resilience, Born Free allows more stems per box with less risk of damage — a big cost-saver for distribution partners.
Strong, Healthy Production for Growers
Juan Jose Kovo emphasized that Born Free is vigorous, healthy, and productive, offering consistent yields even during challenging growing seasons.
Naturally Resists Petal Damage
Born Free resists outer petal blackening and bronzing naturally, reducing the need for protective sleeves and saving time and materials.
A Fresh Option, Not a Replacement
Born Free isn’t trying to replace classics like Freedom or Explorer — it’s a fresh, complementary option that fits new consumer tastes and design trends.
See More Insights on The Bloom Show
During this special episode of The Bloom Show, Sahid Nahim and Juan Jose Kovo dive deeper into:
- How Born Free fits into today’s floral market
- The breeder’s approach to floral innovation
- Real-world feedback from distributors, florists, and designers
- Why Born Free Roses simplify logistics for the flower industry
Interested in Born Free Roses?
The Bloom Show by New Bloom Media proudly showcases industry innovations but does not sell Born Free Roses.
If you’re interested in this exciting variety, learn more about it here or ask your local wholesaler about Born Free Roses.
Final Thought: Let’s Keep Blooming Together
At The Bloom Show, we’re committed to promoting the best of the floral industry through collaboration, innovation, and education.
Produced by New Bloom Media, powered by New Bloom Solutions, our mission is to connect, uplift, and inspire the flower world.
If you’d like to be featured, collaborate, or share your story, reach out to us.
Let’s continue to innovate, connect, and bloom together!
