As the year draws to a close, it’s the perfect time to reflect on all that we’ve accomplished at United Selections. This year has been nothing short of incredible—filled with growth, innovation, and moments of connection that remind us why we love what we do.
For me personally, 2024 was a milestone year as we celebrated the expansion of our showhouse areas in both Ecuador and Colombia. In Ecuador, we inaugurated our brand-new location in March, a celebration that brought together our partners, stakeholders, and team. A month later, in April, we opened the doors to our expanded showhouse in Colombia, welcoming visitors to explore our ever-evolving assortment of varieties. These events were a testament to our commitment to creating spaces that inspire collaboration and innovation.
This year was also packed with key industry events. February you saw us at the Breeder’s Showcase in Anaheim, and later in the USA in Miami we also proudly sponsored the 4th “Bloom Together” event—a gathering that celebrates the power of community in the floral industry. October took us to the Expoflor show in Ecuador, where we conducted an exciting booth interview to showcase some of our standout varieties like Mizu, Peach Wave, and Rise & Shine. And in November, we wrapped up the year on a high note at the IFTF show in Holland. Each of these moments was not just about showcasing our roses but about connecting with all the incredible people in our industry.
Looking back, it’s clear that 2024 was a year of innovation. We introduced many new varieties to the market, each with its own unique story:
But as we close the chapter on 2024, it’s equally exciting to look ahead to 2025. Next year, we’ll continue to focus on growth by expanding our assortment with varieties that are not only visually stunning but also highly productive and profitable for growers. With new breeding techniques, we’re developing a more robust assortment—varieties that are stronger, more reliable, and perfectly suited to meet the demands of the modern market.
The year will kick off with key events in the USA, starting with the Breeder’s Showcase in Miami in February, followed by our sponsorship of the “Bloom Together” event in March 3, 2025. Shortly after, we’ll host our open days in Ecuador in March and Colombia in April. It’s already shaping up to be an exciting start to the year, and I can’t wait to see what’s in store.
As I reflect on 2024, I’m reminded of how fortunate we are to work in such a vibrant and collaborative industry. From the new varieties we introduced to the events that brought us together, it’s been a colorful and rewarding year. On behalf of the entire United Selections team, I want to thank all of you—our clients, partners, and stakeholders—for being part of this journey.
Here’s to a bright and prosperous 2025, filled with more growth, innovation, and connection!
CEO, United Selections