Bogotá, Colombia – June 2025, at the heart of Proflora 2025, the world’s premier flower trade show, one “must-see” event stands out: The Outstanding Varieties Competition—a global showdown of innovation, creativity, and floral excellence that defines what’s next in floriculture.
From October 1–3, 2025, Bogotá will welcome over 7,000 attendees from around 60 countries and 300 exhibiting companies from 15 countries. But what truly sets Proflora apart is its reputation as the stage for unveiling the must-have varieties of tomorrow.
The Outstanding Varieties Competition is where growers and breeders from Colombia and around the world bring their best variety of flowers to compete across 19 categories—including roses, chrysanthemums, hydrangeas, carnations, tropicals, and more. A distinguished international jury will evaluate over 420 floral entries based on innovation, aesthetic quality, vitality, sanitary condition, and vase life.
“The Outstanding Varieties Competition is not just about awarding excellence—it shapes global floral trends and sets the tone for entire markets,” said Augusto Solano, President of Asocolflores. “It’s where inspiration meets business opportunity.” Whether you’re a buyer, distributor, or simply passionate about floriculture, this competition is a front-row seat to the future of flowers—a curated selection of the varieties that will fill the world’s bouquets, event halls, and hearts in 2026 and beyond.
Why Attend Proflora 2025?
- Unmatched Innovation: Discover new varieties never seen before, born from years of research and breeding excellence.
- Key Market Insights: The winners define the Key Items—the flowers retailers and consumers will be demanding worldwide.
- Business Opportunities in Full Bloom: Meet with top breeders and growers face-to-face to be the first to bring new varieties to your markets.
- Farm Visits = Direct Deals: Witness Colombia’s world-class flower farms up close during exclusive field tours organized for buyers.
- Global Networking: More than 1,500 buyers and 12 international floral associations will be present, offering connections that last beyond the show.
Colombia: The Natural Stage for a Floral Revolution
Backed by sustainability, innovation, and decades of floral excellence, Colombia is more than just the host of Proflora—it’s a powerhouse of fresh-cut flower exports. Its certified farms, skilled workforce, and eco-conscious production practices position the country as a global benchmark in floriculture.
And with Proflora celebrating its 17th edition, there’s no better time to witness the momentum. The Outstanding Varieties Competition is the beating heart of the show— a reason alone to be in Bogotá this October.
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