Season’s greetings! The winter holidays are a critical period for the United States economy and culture. Not only is this a major period of family get-togethers, religion, and celebration, but also the single most important time for shopping. About 20% of annual sales in the United States occur during the six-week holiday period from mid-November […]
Exploring Preserved Nature with the Verdissimo Welcome Pack As the floral and décor market continues to evolve, wholesalers are increasingly seeking product categories that combine strong margins, operational efficiency, and consistent visual performance. Preserved flowers and botanicals have emerged as a compelling growth opportunity—offering longevity, flexibility, and reduced handling compared to fresh product. To support […]
11 December 2025 | Sacramento, CA, USA – From 27–30 January 2026, IPM ESSEN, the world’s leading trade fair for horticulture – will bring together the global horticultural industry under one roof. Within this dynamic environment, The Spirit of Aloha invites attendees to step into the vibrant floral heritage of Hawai‘i through the artistry of accomplished floral designers Sue Tabbal-Yamaguchi AIFD, […]
I’ve got news. I’m throwing myself into the role of Correspondent of heArt for New Bloom Media. And if you know me, you know this is not going to be your polished, buttoned-up blog. It will be heart and humor. Flowers and feelings. And probably a little glitter, even when no one asked for glitter. […]
When the economy slows down and everything starts to feel uncertain, the first instinct many companies have is to tighten up and pull back. And the question always surfaces: “Should we cut our marketing? Should we stop showing up until things get better?” It’s a natural reaction. However, historically, it’s also the one decision that […]
[Carlsbad, CA] – That Flower Feeling has launched “Just Add Flowers,” a new national campaign inviting Americans to use flowers as a simple, repeatable ritual woven into everyday life—from self-care and mindfulness to home décor and gift giving. Designed for the modern and busy consumer, the campaign reframes flowers as an everyday essential rather than just a […]
In this episode of The Bloom Show, Sahid welcomed Holly Haveman, who appeared on behalf of Kennedy’s Flowers & Gifts, the recipient of the 31st Annual SAF Marketer of the Year Award at SAF Phoenix 2025. Their winning campaign—a refillable vase program that blends creativity, operational discipline, and true community connection—demonstrates how thoughtful ideas can […]
The Global Produce & Floral Show last month in Anaheim was everything our industry needed and more!! Energy, innovation, and relationships that remind us why we do what we do. From the first handshake to the last conversation on the show floor, the event was packed with new products, bold ideas, and the warmth of […]
The Question That’s Hurting Your Sales If you want to sound like an order-taker instead of a floral professional, start your call with “What do you want to send?” It seems harmless, but it instantly weakens your position. It forces the customer to decide what to buy instead of letting you lead the conversation. Florists […]
When winter settles in and the vibrant blooms of summer fade away, beauty doesn’t hibernate—it simply shifts. Winter foliage takes center stage, offering texture, structure, and a rich palette of greens and silvers that define the season’s natural elegance. In the floral industry, embracing winter greenery is not just a necessity—it’s an opportunity to create […]
In this episode of The Bloom Show, Lori Wheat, the new president of the Society of American Florists (SAF) and third-generation owner of Lafayette Florist in Colorado, joins host Sahid Nahim for an inspiring discussion on leadership, education, and the future of the floral community. From her family’s 76-year floral legacy to her experience on […]
San Marcos, CA — November 5, 2025 — CalFlowers, one of the leading associations dedicated to promoting flower enjoyment and supporting the floral industry nationwide, is pleased to announce the appointment of Julie Ortiz and John Louie to its Board of Directors. Both will serve three-year terms, bringing a wealth of experience and a shared […]
