The Floral Insight Newsletter—May 28th, 2024 Greetings from the Wizard! Before we dive into the Wizard’s Wand, we’d like to update you on our recent activities. Firstly, The Bloom Show will be at Floriexpo! We’ve partnered with Floriexpo and have a special promo code, Bloom2, for free registration for our community. We’re also thrilled to […]
By Jakob Pott, Alex Tellekson, and Brendon Anthony Identifying the Gaps in Understanding of the Factors that Contribute to Rose Vase-Life Consumer acceptance of fresh-cut roses is dependent not only on the appeal and presentation in the store but also on the length of time that those flowers maintain that appeal. “Vase-life” is the term […]
FALLBROOK, Ca. – The That Flower Feeling Foundation is pleased to announce the addition of new supporters and the continued dedication of existing contributors, advancing its mission to share the joy of flowers worldwide. New supporters include Fresca Farms, Syngenta, Smithers Oasis, Cleveland Plant and Flower Company, and the Floral Marketing Fund, highlighting the significance […]
Alexandria, Virginia, May 13, 2024 – Six individuals dedicated to the horticulture industry have excelled in their fields, earning them scholar status in two prestigious educational funding programs through the American Floral Endowment (AFE). The Paul Ecke, Jr. and Altman Family scholarships help fund the education of full-time graduate students pursuing a career in horticulture […]
Hello, AAF&NBS floral community! In collaboration with Christi Lopez, we’re excited to announce that she’ll be hosting a blog this month. We believe that florists will gain valuable insights from this blog that can help enhance their business operations, attract more customers, and increase profitability by making the most of what they already have and […]
Ormond Beach, Florida, May 2024 – Details Flowers Software, a provider of innovative software solutions for the floral industry, has released the findings of their 2024 Floral Industry Insights Survey. The comprehensive survey showcases various aspects of the floral industry, shedding light on industry standards, business operations, and valuable community resources. The survey, conducted among […]
Summary of the April 16 th 2024Bloom Show Presentation Thomas L. Prince, Ph.D.Prince & Prince, Inc.Columbus, OH USAFloralMarketResearch.com Special Note: This report summarizes the April 16th 2024 Prince & Prince (P&P) presentation on “The Bloom Show” hosted by Sahid Nahim and sponsored by Above All Flowers and New Bloom Solutions. That YouTube presentation detailed historical […]
Welcome to the vibrant world of the floral industry, where every petal contributes to a multi-billion dollar market. This article aims to provide insights for growers and distributors who are seeking to scale up their operations. Understanding the Floral Industry The floral industry is a diverse and intricate network, from flower farms and greenhouses to […]
The floral industry is on the verge of a big change. More and more people are turning to online platforms for their shopping needs, and this shift towards digitalization is forcing everyone in the industry to adapt or get left behind. For growers and distributors, embracing these changes is no longer a choice – it’s […]
FALLBROOK, Ca. – CalFlowers announces mission and members of their new marketing committee for The Flower Feeling campaign. With a mission to increase per-capita consumption of flowers in the United States through a media campaign, the brand expanded its influence in 2024 by creating a marketing committee. The committee began meeting in early April and […]
FALLBROOK, CA: That Flower Feeling is excited to announce the release of new floral marketing assets designed by their internal staff members. These fresh promotional materials are specifically crafted to highlight the appeal of flowers for self-care purposes, providing industry stakeholders with innovative and effective tools to engage their audiences. These pre-designed assets offer significant […]
FALLBROOK, Ca. – CalFlowers announces Chris Drummond as the Chair of the recently established That Flower Feeling Advisory Board in addition to a new member. With a mission to increase per-capita consumption of flowers in the United States, the initiative expanded its influence in 2023 by creating the TFF Advisory Board. The Advisory Board assumes […]
