The American Floral Endowment (AFE) is excited to announce applications are now open for the Altman Family Scholarship and the Paul Ecke, Jr. Scholarship. These merit-based, prestigious scholarships are for graduate students who have the skills and passion to become leading floricultural scientists and educators. Applicants must be in the process of successfully completing either a Bachelor’s or Master’s degree in horticulture […]
[Fallbrook, California] – That Flower Feeling (TFF), a nationally supported marketing campaign dedicated to highlighting the significance of flowers as a vital component of self-care and emotional wellness, is pleased to announce the appointment of two esteemed committee members: Marla O’Dell from FloraCraft, who will join the Fundraising Development Committee, and Juan David Lecuona from Deliflor, who will be part of […]
Miami, FL – Today, The Elite Group has announced its acquisition of The USA Bouquet Company from Dutch Flower Group effective December 1st, 2024. The acquisition will serve to expand the reach of The Elite Group across North America and will allow The USA Bouquet Company to leverage Elite’s global resources and expertise to expand its […]
As the year draws to a close, it’s the perfect time to reflect on all that we’ve accomplished at United Selections. This year has been nothing short of incredible—filled with growth, innovation, and moments of connection that remind us why we love what we do. For me personally, 2024 was a milestone year as we […]
November 26, 2025. World Floral Expo (WFE) is returning to the United States and heading to Miami! With over 50,000 square feet of exhibit space, the WFE will showcase stunning, freshly produced cut flowers from around the globe. The event promises to connect international flower growers with U.S. importers, wholesalers, and retailers in a vibrant hub […]
The Wizard’s Wand News – December 2024 The Floral Insight Newsletter—December 27, 2024 Hi, this is Sahid Nahim again with New Bloom Solutions! As we wrap up the year, we’re thrilled to announce the launch of the Floral Events Calendar—our gift to you! Download it here. This calendar is a fantastic tool to help you plan your year, […]
Part 1 of a 3-part Blog Series, by Christi Lopez from Propel Coaching Starting a floral business—or expanding one—is exciting for anyone in the industry, whether you’re a florist, event planner, wholesaler, or flower grower. But it takes more than just a passion for flowers to succeed. As a NeuroCoach™ and Business Profit Strategist […]
Fall Floral Marketing Tips for Growers, Farms, and Wholesalers Isn’t fall the most poetic season of all? The air carries a calm acceptance of the year’s hustle, yet it’s not quite time to “pack up” — instead, it’s the perfect moment to pause and appreciate the beauty around us. And in autumn, that beauty lies […]
The Floral Insight Newsletter—October 28, 2024 Greetings from the Wizard Welcome to November, and goodbye, October! Hi, this is Sahid—I’ll keep this short and sweet. The Bloom Together Event is trucking along, and contributors are signing up. Check out last year’s video here and feel free to sign up as a contributor or collaborator here. You can also […]
SEWELL, NJ – The Delaware Valley Floral Group, LLC (DVFG) has reached an agreement to acquire Zieger & Sons, Inc., a highly respected wholesale floral distributor that has served the Northeast region for over 100 years. Established in 1910 by Ernst Zieger, Zieger & Sons, Inc. has been a cornerstone of the floral industry for […]
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Fallbrook, California – October 9th, 2024 – That Flower Feeling (TFF) is pleased to announce an upcoming webinar titled “Marketing Flowers for Self-Care: The Importance of Evolving the Floral Industry,” scheduled for Thursday, November 14, 2024, at 12 PM EST. This informative session will explore how the floral industry can adapt to the rising trend of […]
Fallbrook, CA – [October 4, 2024] – In honor of World Mental Health Day, That Flower Feeling is excited to host an Instagram Live event featuring our monthly Self Care Flower Bouquet Giveaway! Join us for approximately 25 minutes of fun, where we’ll announce a randomly selected winner every five minutes. The event is set for October […]
