THE BLOOM SHOW

The Bloom Show, hosted by Sahid Nahim, a floral industry marketing and business development expert, aims to inspire innovation and community across all sectors of the floral industry. We cover topics such as floral industry marketing, innovation, customer service, employee development, e-commerce, logistics, and much much more. We want to build a place where everyone in the floral industry, from florists to farmers and everyone in between, can come together to share their knowledge, ideas, and love for this great business.

Bloom show

OCTOBER 2022 SHOW

Established in 2013 in Miami, EcuaMia Flowers is your go-to source for all your fresh-cut floral needs. We have the honor of being joined by their President, Tomas Melloni, and told us more about how they do their business and about the new software innovation their company is up to.

We also found out how they incredibly managed to keep all of their employees during the pandemic without any layoffs or furloughs.

Last March at WFFSA, Williee Armellini of Flowers and Cents and Sahid Nahim had the opportunity to sit down in the Marketing Roundtable and hear about the amazing floral initiatives from Equiflor Corporation, Continental Flowers, and CalFlowers “That Flower Feeling”. This time, we will get an update or recap of that interview we did at WFFSA this year.

On October 18th at 1:00 PM EST, Steve Dionne AAF, Jeanne Boes, Joost Bongaerts, Oscar Fernandez, and Eric Fernandez joined us live on LinkedIn and YouTube.

SEPTEMBER 2022 SHOW

Most people are familiar with the flower industry in Ecuador. But what and how exactly is the flower industry in Ecuador? In this episode of The Bloom Show, let’s find out more about the Ecuadorian Flower Sector as we discover more about the Expo Flor Ecuador 2022 convention, when and how it started, and what makes this event different than other conventions.

Alejandro Martinez, the Executive President of Expoflores, will join us live on September 13th, 2022, at 1 PM EST. So don’t miss it!

In this episode of The Bloom Show, we’re proud to introduce this new technology that puts control back into your hands. The RipeLocker is a unique patented technology with a powerful economic and environmental benefit. It is ideal for any business and is especially beneficial where customers value freshness above all else, like in the flower industry.

Together, let’s discover how it is different from other innovations and the science behind them as Sahid interviews George Lobisser, CEO of RipeLocker on September 27th, 2022 at 1 PM EST. Mark your calendars and tune in!

AUGUST 2022 SHOW

Experience some flower magic here on The Bloom Show live with John Elstgeest, Director of Flower Circus as we talk about their company, how it all started, and what we can look forward to.

Last week, Sahid Nahim had the pleasure of attending The Next Gen Event hosted by the Society of American Florists.

This event was a great success, bringing over 150 Next Gen attendees. The event was filled with awesome educational tracks and fun field trips that resonated with everyone in attendance.

We truly enjoyed the energy and networking and would recommend this to anyone who wants to invest in your Next Gen.

Join us as we go live from the Next Gen Roof Top Party in Miami. Tune in and enjoy the Miami Vibes.

To end our Bloom Show Live at SAF Next Gen, DWF’s Stephanie Campbell, James Sechler, and Ryan Spratt will be our guests as we discuss their experience at this year’s event. Know more about how DWF helps support the Next Gen.

The Bloom Show, a collaboration between Blumundi and SAF, is still going strong at SAF Next Gen. We are so excited to be joined by two colleagues from Flower Clique, Ellie LaFever and Lori Wilson as we learn more about their company and how they support initiatives like this, and let’s take a peek on their presentation.

The fun at this year’s SAF Next Gen Live! is still going on. Next up, we will be joined by Renato Sogueco AAF, PFCI from BloomNet and Jessica Kegerreis from Syndicate Sales, Inc. on The Bloom Show Live at SAF Next Gen 2022 brought to you by Blumundi and SAF.

These two companies have a lot to teach you about photography, including some best practices.

This year’s SAF Next Gen Live! is a lot of fun. The Bloom Show Live at SAF Next Gen 2022 is brought to you by Blumundi, Inc. in partnership with SAF. Our first guest, Nicole Palazzo of City Line Florist will join us to talk about her experience at the event and what more we can expect from it.

JULY 2022 SHOW

Adam Campbell, Publisher of The Produce News, will tell us more about the organization and how businesses may benefit from collaborating with them. We’ll also get some pointers on how to find topics to write about.

This July, beat the heat and watch this pre-recorded interview with Marco Groot of Hilverda De Boer USA as he shares how the company built an extensive network of logistical solutions to deliver farm-fresh flowers quickly and directly to their clients since the founding of their company in 1909.

Join us and tune in to watch two friends hanging out as Marco Groot shares the ways that the flower industry changed after COVID. Check out how Marco shows off his new style and rocks a sports coat and shorts!

JUNE 2022 SHOWS

Before we end the month of June, Mark Dubner joined us here on The Bloom Show to talk about his secret to being a supermarket whisperer. Tune in as we discuss more about the mass market industry and hear his insights. Get to know more about Stellar Bouquet and Stellar Farms and hear some tips about their state-of-the-art harvesting and cooling processes.

As protests in Ecuador continue, the floral industry, among other industries, has been greatly affected. Get a live update of what’s happening and how affected the different sectors of the flower industry are in Ecuador and how they are coping with it.

Floriexpo 2022 was a great success! If you guys missed the show, here are a few snippets of our favorite booths. We hope you enjoy them.

As of early this week, protests in Ecuador due to the end of gasoline subsidies have triggered a state of emergency. Protesters have blocked major roads and access to airports, causing many issues and delays in the flower industry.

This morning we will be going live with Eduardo Letort, CEO of Hoja Verde and President of the Cayambe Association of Floriculture.

We hope to bring you an update on how these protests affect the flower industry today and in the near future.

The Bloom Show is on fire this month of June! To kick things off, join Sahid Nahim as he interviews the GM & Editor in Chief of Thursd, Arnold Wittkamp, on Tuesday, June 14th, 2022 at 1 PM EST. Thursd.com is your floral meetup destination, where they allow floral industry professionals to gather on their largest international floral platform and connect with one another.They allow floral fans to decide what to watch and what to follow.

Let’s all tune in and discover more about Thursd directly from Arnold.

MAY 2022 SHOWS

This special Bloom Show episode was hosted by Sahid Nahim and guest panel moderator Megan Conyers. The goal was to find solutions to logistics issues through collaborations and to let the industry hear a unified message of the issues and solutions spanning all sectors of logistics and perishable cold chains within the flower industry and others.

May is another month full of surprises here at The Bloom Show. We are so excited to be joined by Pieter Landman, CCO of Sande Flowers, as we talk about the supermarket trends and other European and North American trends that are changing throughout this pandemic. Tune and find out more about Pieter and Sande Flowers.

APRIL 2022 SHOW

We are so excited to be joined by the host of “J Schwanke’s Life in Bloom” on Public Television and Create TV Networks, which has over 92 million households reached each week, J Schwanke. Join us as we talk about the 30-Minute TV Show about flowers every week on TV and the benefits of this in the floral industry, their Season 4 Premiere, the CREATE TV Marathon, and many more. 

Watch and take a look at some of the responses from some amazing experts and professionals in the floral industry on what collaboration means to them and how we can be intentional in building more community across sectors.

The excitement of April for “The Bloom Show” is just starting. We had the privilege of having Williee Armellini of Flowers and Cents join Sahid previously as a co-host in the special editions of “The Bloom Show.” In this episode, we are so thrilled to have the honor of inviting Williee this time as a guest!

Join us with Corrine Heck from Details Flowers and Mike Black from Jet Fresh Flowers and Growers as we talk about their new collaboration working together and how their experiences were at SAF CAD. Tune in as Sahid speaks to these 2 new friends and highly respected people in the industry.

MARCH 2022 SHOWS

Flower Moxie has grown from a company that nets thousands of dollars in sales to millions. Before we end the month, we will be joined by the Kingpin of Moxie, Liam Neeson of Weddings, and the Owner and Founder of Flower Moxie, Amy McCord Jones. She founded the online DIY wedding flower company, Flower Moxie, in 2014. What began as an extra-travel-money-side-hustle has grown into one of the most successful and resourceful online DIY wedding flower businesses. Tune in to find out more.

Join Sahid Nahim as he gives us a live update from SAF CAD all day today, March 29th, 2022.

Join us today live at Congressional action day with a surprise guest.

WFFSA was 2 weeks ago, but it keeps giving us these amazing gifts and content. Join us for a quick interview at FDC this year with Steve Dionne of CalFlowers.

Despite the fact that WFFSA was just two weeks ago, it continues to provide fantastic gifts and content. This year at FDC, we’ll have a quick chat with Ryan Black of Jet Fresh Growers.

Join us for a quick peek into our booth at FDC this year, where we featured our clients Alex Frost and Hypervend.

It’s a fantastic opportunity to sit down with industry leaders once more and discuss various floral industry marketing initiatives and how wholesalers, growers, distributors, and florists may benefit from and become a part of the efforts. Watch the WFFSA Marketing Roundtable with hosts Sahid Nahim and Williee Armellini from Flowers and Cents and guests Steve Dionne from CalFlowers, Eric Fernandez from Continental Flowers, and Oscar Fernandez from Equiflor Corporation.

In this special edition of The Bloom Show, live from WFFSA-Women’s Day Roundtable, we are very thrilled to bring you amazing women who are industry leaders. Join Sahid Nahim and Williee Armellini of Flowers and Cents as they interview five incredible female leaders and be inspired by their stories of how they got started in the flower industry.

We’re back with Flowers and Cents at WFFSA for this year’s event, which has the theme “Breaking Boundaries & Bridging Divide.” First, we’ll hear from WFFSA’s Executive Vice President, who will give us an overview of the event and what to expect this year. Tune in to learn more about the Flower Movement and its mission.

March is another month of amazing collaborations here at The Bloom Show. We will start it with Gabriel Becerra, President of the WFFSA, and Dominique Abney, Director of Marketing and Sales of WFFSA. It’s fascinating to learn about the flower movement. So join us in this episode as we learn how wholesalers, florists, and growers can all contribute to the flower movement. 

HyperVend, a floral industry innovation, is in Colombia for the launch of their flower vending machine. Get a sneak peek of Hypervend before its U.S. premiere at the WFFSA/FDC convention from March 7th–March 9th. We are proud to be featuring our client’s innovation at New Bloom Solutions and Above All Flowers FDC booth #509. Make sure to visit us, as we help the flower industry to Innovate, Connect, and Bloom.

FEBRUARY 2022 SHOW

Join us on The Bloom Show in this month of hearts as we will be joined by a fearless founder/leader and energizer bunny, none other than the CEO of Flower Clique, Vonda LaFever. We will be talking about the importance of building a community within the flower industry and how important florist websites will be in the future for all sectors of our industry. 

JANUARY 2022 SHOW

It’s another awesome year of opportunities to Innovate, Connect, and Bloom the floral industry through more innovations and collaborations here at The Bloom Show. We are kicking off 2022 with flower care and solutions experts, Jim Kaplan of Chrysal USA Inc. and Steve Daum of FloraLife. Make sure to join us live this January 13th, 2022 at 12 PM EST as we bring you tips on how the floral industry can improve on floral care handling and other solutions when it comes to logistics and flower care products. Join us as we continue to Innovate, Connect, and Bloom the floral industry together. 

NOVEMBER 2021 SHOWS

We will be talking to a logistics expert, Megan Conyers, Executive Vice President of the Florida Customs Brokers & Forwarders Association (FCBF). As an international business growth and strategy executive, Megan is focused on growing the opportunities for the Florida logistics community through advocacy and education. Let’s find out what’s really happening in logistics worldwide within the floral industry.

We’re so excited to share with you this interview with Alex Frost as we go to the IFTF Show Live in Holland.

OCTOBER 2021 SHOWS

October is here! We are so honored that Rodrigo Leiva from Esmeralda Farms joined us and shared insight about Esmeralda Farms and the direction in which the company as a whole is headed. Enjoy the show and discover more about the floral industry.

If you guys missed the SAF show, here are a few snippets of our favorite booths. We hope you enjoy them. 

SEPTEMBER 2021 SHOWS

Last but not least, we are ending September with another amazing collaboration here at “The Bloom Show”. We are excited to have Eli Perez, the President of Splendor Proteas. We will discuss how growers like him came into the flower industry. Growers, wholesalers, and florists can learn more from him about Proteas and hear about his other helpful insights about the floral industry.

If you guys missed the International Floriculture Expo (IFE) show, here are a few snippets of our favorite booths. We hope you enjoy them.

We have awesome collaborations in store for you this month of September as we talk about e-commerce, marketing, and more, only on “The Bloom Show.” We will start it with the Verdissimo Innovaflora Group’s Director of Commercial, Jaime Borge, and Account Manager, Yenelly Vidal. We will get to know more about Verdissimo and about the cool preserved flowers, the process behind them, and the production of roses. Jaime and Yenelly will also share some great innovations they offer that we can look forward to. Enjoy the show and let’s bloom the flower industry together!

It is a great pleasure to be able to interview guests from different floral associations. Join us and Williee Armellini from Flowers and Cents as we feature three state floral associations, namely Great Lakes Floral Association, Florida State Floral Association, and Texas State Floral Association, and their representatives, Rodney Crittenden, Jackie Lacey, and Cheryl Vaughan. We hope you enjoy this series live at SAF Orlando 2021 to virtually bring the floral industry to the event, especially our dear florists, wholesalers, growers, distributors, and more.

We were live at SAF Orlando 2021 with Flowers and Cents’ Williee Armellini. Get inspired and join us as we are joined by American Floral Endowment’s Board Members, Patrick Dahlson and Dwight Larimer, as our guests. This year’s theme for SAF Orlando 2021 is “Reconnect, Recharge, and Get Inspired.” We will be sharing this series of shows with our floral community, and this is dedicated to all our floral peers, including florists, distributors, growers, wholesalers, and many more. So, we encourage everyone to tune in. 

Once again, live at SAF Orlando 2021 with Flowers and Cents’ Williee Armellini. We got the chance to interview the Society of American Florists’ very own CEO, Kate Penn. We’re so happy to learn more about how SAF prepared and organized this amazing event to help florists in the flower industry grow and connect. Stay tuned to know what’s in store for the floral industry and what guests can expect from this event by the Society of American Florists.

AUGUST 2021 SHOWS

“The Bloom Show” has another cool innovation collaboration in store for you with guest Morey Moss from Berkeley Florist Supply. Morey Moss is the Owner and President of Berkeley Florist Supply. We will talk about the main challenges wholesalers face since COVID. This month is Floral Wholesaler month, where we will be bringing you insight into the wholesale sector post-COVID. Enjoy! 

“The Bloom Show” has another cool innovation collaboration in store for you with guest Nick Fronduto from Jacobson Floral. Nick Fronduto is the Chief Operating Officer of Jacobson Floral Supply. We will talk about freight costs within the floral industry. This month is Floral Wholesaler month, where we will be bringing you insight into the wholesale sector post-COVID. Enjoy!

TEMPLATE 2021 SHOW

Join us once more on “The Bloom Show” with guest Alex Cano from South Florida Transit. Alex Cano is the President of South Florida Transit, and we will talk about how they help out with the existing issues the flower industry is facing today in terms of logistics. Tune in and learn about logistics in the flower industry. Alex and his team ship flowers throughout all of South Florida and they work with flower wholesalers, florists, importers, and floral distributors in order to continue the flower cold chain. Floral industry logistics and logistics in general are a very hot topic right now, and we hope to help shed some light on solutions by interviewing Alex. Enjoy!

Join us again on “The Bloom Show” with guest Amnon Zamir from CARGOLITE. Amnon Zamir is the R&D Manager of CARGOLITE and he will tell us about how CARGOLITE works, and how this amazing product can help with some of the issues the floral logistics industry is experiencing. Cargolite is a pallet and box standardization innovation that helps reduce cost, time, and labor with the floral industry transportation and logistics sector.

Join us this July for another amazing month of awesome collaborations on “The Bloom Show” with guest Christine Boldt. This time, we will be collaborating with AFIF’s Executive Vice President, Christine Boldt, to learn more about AFIF and how people from the floral industry can join them. Tune in to learn more.

JUNE 2021 SHOWS

Join us once again on “The Bloom Show” as we continue with some exciting collaborations. We will be covering floral industry convention shows and networking opportunities. New Bloom Solutions will be collaborating with the Society of American Florist’s CEO, Kate Penn, as we talk about the importance of SAF’s role to the floral industry in this COVID situation. Tune in to learn more.

Join us live this month at WFFSA as we collaborate with industry leader Williee Armellini from Flowers and Cents to interview three groups of two competitors each at this year’s WFFSA theme “Better Together, Stronger Than Ever.” We believe that we are better together and we can all learn from each other. We will be covering topics such as COVID best practices and where we are now as an industry. We have our 3rd group of special guests, Anne M. Stewart, who is the Vice President of Smithers-Oasis Company, and Dwight Larimer, who is the President of Design Master Color Tool, Inc. Tune in to learn more about what wholesalers and distributors can do to collaborate with their companies.

Join us this month live at WFFSA as we partner with industry leader Williee Armellini from Flowers and Cents to interview 3 groups with 2 competitors at a time at this year’s WFFSA theme “Better Together, Stronger Than Ever”. We believe that we are better together and we can all learn from each other. We will be covering topics such as COVID best practices and where we are now as an industry. We have our 2nd group of special guests, Juan David Lecuona Madrigal, who is the Commercial Director of Deliflor, and Ana Maria Ramirez, who is the Commercial Director of Danziger. Tune in to learn how breeders can work together better to grow and connect with each other in all sectors of the industry.

Join us this month live at WFFSA as we partner with industry leader Williee Armellini from Flowers and Cents to interview 3 groups with 2 competitors at a time at this year’s WFFSA theme “Better Together, Stronger Than Ever”. We believe that we are better together and we can all learn from each other. We will be covering topics such as COVID best practices and where we are now as an industry. We have our first group of special guests, Brad Quinn of Prime Inc., and David Armellini, who is the President of Armellini Logistics. Tune in to learn more about what the industry needs to do to reduce the complexity of floral delivery.

Join us this month live at WFFSA as we partner with industry leader William Armellini from Flowers and Cents to interview 3 groups with 2 competitors at a time at this year’s WFFSA theme “Better Together, Stronger Than Ever”. We believe that we are better together and we can all learn from each other. We will be covering topics such as COVID best practices and where we are now as an industry. We have our very own Interim Executive Vice President of WFFSA, Molly Alton Mullins, at 9AM to discuss how the theme came up and what we should look forward to at this event. Tune in to learn more.

Join us this month on “The Bloom Show” for some exciting collaborations. We will be covering floral industry convention shows and networking opportunities. New Bloom Solutions will be collaborating with EMC’s CEO and COO, Tomas de Bruyne and Christi Lopez, as we talk about the Integration Show EMC Go Live Event. EMC is bringing a star-studded line-up of industry leaders from all sectors. Tune in to learn more.

MAY 2021 SHOWS

Join us for another floral innovation with Eric Egberts of Bloomy Pro. Eric and his team have found a way to reduce cost, shrink, and improve design education and communication with Bloomy Pro, which is a revolutionary 3D technology software for the floral industry. This product is very exciting for all sectors of the floral industry, from florists to mass market, wholesalers to education. Tune in to learn more. 

Join us on May 18th at 1pm for Innovation Month on “The Bloom Show” with our guest Alex Frost. Alex Frost is an innovator and investor in FloraBot, which is positioned to be the future of floral design and bouquet production. With an array of innovative products such as branded floral coolers, Alex Frost and his team are on a mission to innovate in the floral industry. Tune in to learn more.