When business is moving, orders are flowing, and customers keep coming in, marketing often feels like something you’ll “get to later.” And then, eventually, a familiar question surfaces: “Why doesn’t our marketing feel consistent or effective?” “Why aren’t more of the right customers responding?” It’s a fair question. But often, it’s not the right one. […]
Understanding the principles and elements of floral design is essential. These are the building blocks that transform blooms into a work of art that evokes emotion, harmony, and beauty. Floral design is more than simply placing flowers in a container—it is an art form built on intention, creativity, and structure. The principles and elements of floral design […]
Valentine’s Day represents one of the most demanding moments for Ecuador’s floriculture industry: it accounts for around 30% of farms’ annual sales and requires extreme coordination among growers, airlines, logistics operators, and the Mariscal Sucre International Airport. During peak season, the industry can move between 100,000 and 120,000 boxes per day, with volumes that nearly […]
Two decades of sustained exhibition, international collaboration, and large-scale floral installation at one of the world’s most influential horticultural events. Philadelphia, PA: In 2026, Schaffer Designs celebrates its twentieth consecutive year exhibiting at the Philadelphia Flower Show. Across two decades, the studio has maintained a continuous presence at the Show, contributing large-scale floral installations defined […]
Miami, FL — New Bloom Solutions and New Bloom Media are excited to announce that registration is now open for the 6th Bloom Together Event, one of the floral industry’s most anticipated events of 2026. The event will take place on March 2, 2026, from 7:00 PM to 12 AM at Copper Blues Rock Pub […]
At New Bloom Media, we believe the floral industry moves forward when innovation is guided by intention. That’s why we’re proud to welcome Verdissimo as our newest partner—a global leader in preserved flowers and plants that has been redefining how floral beauty is experienced since 1988. As the industry continues to evolve, floral professionals are […]
Recent conversations with flower growers across Ecuador reveal how shifting weather patterns are impacting production nationwide. Growers in the southern region report that production has slowed due to cold days experienced over the past week. Meanwhile, farms in the northern areas are also facing climate challenges, but are managing to fulfill their orders. The weather […]
San Marcos, CA — January 12, 2026 — CalFlowers (California Association of Flower Growers & Shippers) is pleased to announce the appointment of Gustavo Gilchrist, President of Kennicott Brothers Company, to its Board of Directors. Gilchrist joins the CalFlowers Board alongside Julie Ortiz and John Louie, whose appointments were announced previously. Gilchrist brings extensive executive […]
The Bloom Together Initiative, powered by New Bloom Media, proudly announces the release of the 2026 Floral Events Calendar, the floral industry’s essential annual planning resource. This year’s calendar is paired for the first time with the Micro-Holiday Calendar 1.0, a strategic companion designed to help your business tap into year-round revenue opportunities through niche […]
Right now, I know exactly where most leaders in the floral industry are living. All eyes are on Valentine’s Day. Production schedules are being reviewed and locked. Freight is being chased. Labor is stretched. Teams are buried in meetings, spreadsheets, and late nights, all focused on executing the biggest holiday of the year without major […]
Valentine’s Day is not just about romance and roses; it’s a high-pressure marathon of orders, emotions, and endless red petals for the floral industry. Whether you’re a seasoned florist or facing your first February 14 rush, surviving (and thriving) on the year’s busiest day requires preparation, strategy, and a little bit of self-care. Here are […]
Miami, FL (December 19, 2025) — Berkeley Florist Supply (BFS), Miami’s oldest and largest floral wholesale institution, proudly celebrates 78 years of serving South Florida’s floral community and honors 60 years of continuous leadership under its owner, Morey Moss. Strategically located in Allapattah, just minutes from Miami International Airport and close to everything, Berkeley Florist […]