San Marcos, CA — The California Association of Flower Growers & Shippers (CalFlowers) is thrilled to announce that registration and the official hotel room block are now open for the highly anticipated Fun ‘N Sun 2026 Floral Convention, taking place at the iconic Langham Huntington in Pasadena, California. Celebrating “A Legacy in Bloom — 85 […]
The floral department inside a supermarket is far more than a row of bouquets near the entrance. And if you’ve been paying attention to how retail floral continues to evolve, you already know that the companies winning in that space aren’t just the ones with the best product — they’re the ones who truly understand […]
How genetic innovation defines Ecuador’s competitiveness in the global floral market. Behind every Ecuadorian rose that reaches a florist in New York, a shop in Amsterdam, or a supermarket in Tokyo, there is a process involving years of genetic research, trait selection, and a strong commitment to innovation. Ecuadorian floriculture does not compete solely on […]
[CARLSBAD, CA] – That Flower Feeling, the national floral marketing organization behind the Just Add Flowers campaign, will host its 2026 Mid-Year State of the Union webinar, “Beyond the Bouquet: A 30-Day Social Sprint to Stop the Summer Slump,” offering a concrete, data-backed roadmap to keep flowers top-of-mind throughout the summer. Designed around the campaign pillars of […]
[CARLSBAD, CA] – That Flower Feeling, the national 501(c)(6) marketing initiative dedicated to promoting the emotional and wellness benefits of fresh flowers as a daily essential, today announced that its “Just Add Flowers” campaign has generated more than 11 million digital impressions across TikTok, Meta (Instagram and Facebook), and other digital channels. This surge in reach […]
Grand Rapids, MI – “I can hardly believe we have produced one hundred episodes, sharing the benefits of flowers,” enthuses J Schwanke, host and creator. J Schwanke’s Life in Bloom, a flower lifestyle television show seen in the U.S. on public television (PBS) stations nationwide, encourages viewers to enjoy arranging flowers, and reinforces the health and […]
[CARLSBAD, CA] – That Flower Feeling, the national floral marketing initiative behind the Just Add Flowers campaign, will host a live industry webinar on Thursday, May 21 at 12:30 p.m. EST. Titled “Beyond the Bouquet: A 30-Day Social Sprint to Stop the Summer Slump,” this virtual session will offer floral professionals practical, marketing-forward ideas to […]
A historic floral city positions itself as a model for urban flower consumption and industry growth SAN FRANCISCO, CA – In a move that is capturing the attention of the global floral industry, San Francisco is reopening the door to one of its most iconic traditions: sidewalk flower stands. With newly signed legislation modernizing the […]
A practical way to see earlier, think clearer, and operate with more control When people talk about trends in floristry, the conversation usually starts with flowers. What’s in. What’s out. What colors are coming next. By that point, the real work is already done. Trends don’t begin with flowers. They start earlier, in how people […]
For years, I’ve sat in many meetings where the same question kept coming up across every sector of the industry: “How do we create new business?” It wasn’t coming from one segment—it was coming from everyone. It showed up in different conversations, different formats, but the underlying concern was always the same: growth felt limited […]
Konnichiwa! I have had the pleasure of visiting Japan this month, and I wanted to share my perceptions. I am always impressed by the incredible amount of symbolism everything has in Japan. There is an innate belief that all things have meaning, taken from a Shinto concept called Yaoyorozu no Kami, where spirits or deities […]
Something extraordinary is happening in the global economy right now, and most people in our industry have not fully grasped the scale of it yet. Over the past few months, I have been watching the growth numbers coming out of the artificial intelligence companies, and frankly, they remind me of the early days of the […]