Valentine’s Day remains one of the most defining moments of the year for the floral industry. It is a period when growers, wholesalers, and florists move in sync under intense timelines, customer expectations, and logistical pressure. Earlier this year, New Bloom Media gathered feedback from florists across North America through two industry surveys conducted around […]
Grand Rapids, MI – What would spring be without flowers? Celebrate the start of spring and National Flower Day with ten back-to-back episodes of J Schwanke’s Life in Bloom on Create TV March 20, 21, and 22, and welcome the beauty of flowers into your home. “Our friends at Create TV asked me to curate ten […]
Sewell, NJ – March 9th, 2026 — Delaware Valley Floral Group, LLC (DVFG) is pleased to announce the acquisition of Rokay Floral, Inc., a respected wholesale floral distributor serving the Michigan floral community for 35 years. Owned and operated by Rob and Sandy Stogdill since 2000, Rokay Floral has built a strong reputation for quality […]
[Carlsbad, CA] – Following the 2026 Valentine’s Day season, early reports across the floral industry indicate a robust performance, with many retailers and stakeholders seeing increased sales revenue over previous years. This surge in holiday success comes as the national “Just Add Flowers” campaign continues to saturate the market, suggesting that consistent, year-round advertising is successfully influencing […]
Built by a florist for florists, NuFlorist brings delivery rules, rush fees, card messages, and occasion-based selling to Shopify Miami, FL — February 10, 2025 — NuFlorist today announced the public availability of its florist-specific Shopify app, created to solve the real-world operational and revenue challenges flower shops face when using Shopify’s generic e-commerce […]
Valentine’s Day is behind us. The trucks have stopped rolling. The coolers are quieter. The teams are finally catching their breath. And as leaders, we now enter the most important phase of any major holiday, the reflection phase. Last Friday on my podcast, I began a conversation about the most important customer on February 14th […]
When business is moving, orders are flowing, and customers keep coming in, marketing often feels like something you’ll “get to later.” And then, eventually, a familiar question surfaces: “Why doesn’t our marketing feel consistent or effective?” “Why aren’t more of the right customers responding?” It’s a fair question. But often, it’s not the right one. […]
Understanding the principles and elements of floral design is essential. These are the building blocks that transform blooms into a work of art that evokes emotion, harmony, and beauty. Floral design is more than simply placing flowers in a container—it is an art form built on intention, creativity, and structure. The principles and elements of floral design […]
Valentine’s Day represents one of the most demanding moments for Ecuador’s floriculture industry: it accounts for around 30% of farms’ annual sales and requires extreme coordination among growers, airlines, logistics operators, and the Mariscal Sucre International Airport. During peak season, the industry can move between 100,000 and 120,000 boxes per day, with volumes that nearly […]
Two decades of sustained exhibition, international collaboration, and large-scale floral installation at one of the world’s most influential horticultural events. Philadelphia, PA: In 2026, Schaffer Designs celebrates its twentieth consecutive year exhibiting at the Philadelphia Flower Show. Across two decades, the studio has maintained a continuous presence at the Show, contributing large-scale floral installations defined […]
Miami, FL — New Bloom Solutions and New Bloom Media are excited to announce that registration is now open for the 6th Bloom Together Event, one of the floral industry’s most anticipated events of 2026. The event will take place on March 2, 2026, from 7:00 PM to 12 AM at Copper Blues Rock Pub […]
At New Bloom Media, we believe the floral industry moves forward when innovation is guided by intention. That’s why we’re proud to welcome Verdissimo as our newest partner—a global leader in preserved flowers and plants that has been redefining how floral beauty is experienced since 1988. As the industry continues to evolve, floral professionals are […]