[CARLSBAD, CA] – March 31, 2026 – That Flower Feeling, the national floral marketing initiative behind the Just Add Flowers campaign, will host a live industry webinar on Thursday, May 21 at 12:30 p.m. EST. Titled “Beyond the Bouquet: A 30-Day Social Sprint to Stop the Summer Slump,” this virtual session will offer floral professionals […]
A historic floral city positions itself as a model for urban flower consumption and industry growth SAN FRANCISCO, CA – In a move that is capturing the attention of the global floral industry, San Francisco is reopening the door to one of its most iconic traditions: sidewalk flower stands. With newly signed legislation modernizing the […]
A practical way to see earlier, think clearer, and operate with more control When people talk about trends in floristry, the conversation usually starts with flowers. What’s in. What’s out. What colors are coming next. By that point, the real work is already done. Trends don’t begin with flowers. They start earlier, in how people […]
For years, I’ve sat in many meetings where the same question kept coming up across every sector of the industry: “How do we create new business?” It wasn’t coming from one segment—it was coming from everyone. It showed up in different conversations, different formats, but the underlying concern was always the same: growth felt limited […]
Konnichiwa! I have had the pleasure of visiting Japan this month, and I wanted to share my perceptions. I am always impressed by the incredible amount of symbolism everything has in Japan. There is an innate belief that all things have meaning, taken from a Shinto concept called Yaoyorozu no Kami, where spirits or deities […]
Something extraordinary is happening in the global economy right now, and most people in our industry have not fully grasped the scale of it yet. Over the past few months, I have been watching the growth numbers coming out of the artificial intelligence companies, and frankly, they remind me of the early days of the […]
A business-focused floral forum connecting global markets, buyer insight, and industry strategy Miami, FL — March 27, 2026 — New Bloom Media, in strategic collaboration with GlobalForum, announces Floral Forum: “The Business Side of Flowers,” taking place on April 15, 2026, in Quito, Ecuador. This marks the introduction of New Bloom Media’s The Bloom Show […]
CFG welcomes Kate Dodde and Klair McDermott to its Mass Market Sales Team, and celebrates Lucia Narciso’s elevation to Wholesale Sales Manager Continental Floral Greens (CFG), a family-owned grower of premium American-grown foliage and specialty cut floral, is pleased to announce the addition of two experienced sales professionals, Kate Dodde and Klair McDermott, to its […]
Valentine’s Day remains one of the most defining moments of the year for the floral industry. It is a period when growers, wholesalers, and florists move in sync under intense timelines, customer expectations, and logistical pressure. Earlier this year, New Bloom Media gathered feedback from florists across North America through two industry surveys conducted around […]
Grand Rapids, MI – What would spring be without flowers? Celebrate the start of spring and National Flower Day with ten back-to-back episodes of J Schwanke’s Life in Bloom on Create TV March 20, 21, and 22, and welcome the beauty of flowers into your home. “Our friends at Create TV asked me to curate ten […]
Sewell, NJ – March 9th, 2026 — Delaware Valley Floral Group, LLC (DVFG) is pleased to announce the acquisition of Rokay Floral, Inc., a respected wholesale floral distributor serving the Michigan floral community for 35 years. Owned and operated by Rob and Sandy Stogdill since 2000, Rokay Floral has built a strong reputation for quality […]
[Carlsbad, CA] – Following the 2026 Valentine’s Day season, early reports across the floral industry indicate a robust performance, with many retailers and stakeholders seeing increased sales revenue over previous years. This surge in holiday success comes as the national “Just Add Flowers” campaign continues to saturate the market, suggesting that consistent, year-round advertising is successfully influencing […]