Blogs

Be the first to know about the latest floral industry trends by signing up for our newsletter.

  • April 13, 2026
That Flower Feeling Launches Mid-Year “Beyond the Bouquet” Webinar To Help Florists Beat the Summer Slump

[CARLSBAD, CA] – That Flower Feeling, the national floral marketing organization behind the Just Add Flowers campaign, will host its 2026 Mid-Year State of the Union webinar, “Beyond the Bouquet: A 30-Day Social Sprint to Stop the Summer Slump,” offering a concrete, data-backed roadmap to keep flowers top-of-mind throughout the summer. Designed around the campaign pillars of […]

  • April 6, 2026
That Flower Feeling’s “Just Add Flowers” Campaign Surpasses 11 Million Digital Impressions, Proving Everyday Flower Demand Is Accelerating

[CARLSBAD, CA] – That Flower Feeling, the national 501(c)(6) marketing initiative dedicated to promoting the emotional and wellness benefits of fresh flowers as a daily essential, today announced that its “Just Add Flowers” campaign has generated more than 11 million digital impressions across TikTok, Meta (Instagram and Facebook), and other digital channels. This surge in reach […]

  • April 6, 2026
J Schwanke’s Life in Bloom Celebrates its 100th Show in Season Eight

Grand Rapids, MI – “I can hardly believe we have produced one hundred episodes, sharing the benefits of flowers,” enthuses J Schwanke, host and creator. J Schwanke’s Life in Bloom, a flower lifestyle television show seen in the U.S. on public television (PBS) stations nationwide, encourages viewers to enjoy arranging flowers, and reinforces the health and […]

  • April 2, 2026
Save the Date: That Flower Feeling to Host May Webinar for Floral Industry

[CARLSBAD, CA] – That Flower Feeling, the national floral marketing initiative behind the Just Add Flowers campaign, will host a live industry webinar on Thursday, May 21 at 12:30 p.m. EST. Titled “Beyond the Bouquet: A 30-Day Social Sprint to Stop the Summer Slump,” this virtual session will offer floral professionals practical, marketing-forward ideas to […]

  • April 1, 2026
PRESS RELEASE: San Francisco Reopens the Door to Flower Stands and Floral Entrepreneurs

A historic floral city positions itself as a model for urban flower consumption and  industry growth  SAN FRANCISCO, CA – In a move that is capturing the attention of the global floral industry, San Francisco is reopening the door to one of its most iconic traditions: sidewalk flower stands.  With newly signed legislation modernizing the […]

  • March 31, 2026
How to Forecast Trends in Floristry

A practical way to see earlier, think clearer, and operate with more control When people talk about trends in floristry, the conversation usually starts with flowers. What’s in. What’s out. What colors are coming next. By that point, the real work is already done. Trends don’t begin with flowers. They start earlier, in how people […]

  • March 31, 2026
The Floral Micro-Holiday Opportunity: How the Floral Industry Creates New Business

For years, I’ve sat in many meetings where the same question kept coming up across every sector of the industry: “How do we create new business?” It wasn’t coming from one segment—it was coming from everyone. It showed up in different conversations, different formats, but the underlying concern was always the same: growth felt limited […]

  • March 30, 2026
Spring is a Universal Flower-Selling Season

Konnichiwa! I have had the pleasure of visiting Japan this month, and I wanted to share my perceptions. I am always impressed by the incredible amount of symbolism everything has in Japan. There is an innate belief that all things have meaning, taken from a Shinto concept called Yaoyorozu no Kami, where spirits or deities […]

  • March 27, 2026
The AI Explosion Is Accelerating: How “OpenClaw” Could Become Your Best Employee

Something extraordinary is happening in the global economy right now, and most people in our industry have not fully grasped the scale of it yet. Over the past few months, I have been watching the growth numbers coming out of the artificial intelligence companies, and frankly, they remind me of the early days of the […]

  • March 27, 2026
New Bloom Media Collaborates with Global Forum to Launch “The Business Side of Flowers” in Ecuador

A business-focused floral forum connecting global markets, buyer insight, and industry strategy Miami, FL — March 27, 2026 — New Bloom Media, in strategic collaboration with GlobalForum, announces Floral Forum: “The Business Side of Flowers,” taking place on April 15, 2026, in Quito, Ecuador.  This marks the introduction of New Bloom Media’s The Bloom Show […]

  • March 26, 2026
Continental Floral Greens Expands Sales Team with Two New Hires and a Well-Earned Promotion

CFG welcomes Kate Dodde and Klair McDermott to its Mass Market Sales Team, and celebrates Lucia Narciso’s elevation to Wholesale Sales Manager Continental Floral Greens (CFG), a family-owned grower of premium American-grown foliage and specialty cut floral, is pleased to announce the addition of two experienced sales professionals, Kate Dodde and Klair McDermott, to its […]

  • March 18, 2026
What Florists Are Signaling After Valentine’s: 2026 Floral Industry Report & Supply Chain Insights

Valentine’s Day remains one of the most defining moments of the year for the floral industry. It is a period when growers, wholesalers, and florists move in sync under intense timelines, customer expectations, and logistical pressure. Earlier this year, New Bloom Media gathered feedback from florists across North America through two industry surveys conducted around […]

Book a Call