Not long ago, I joined a Zoom meeting from a sleek, modern office background—complete with a stunning floral wall behind the conference table. But as beautiful as it looked, something about it was… off.
The flowers were flawless. Too flawless. Roses the size of dinner plates. Colors are too uniform. Textures are too polished. It was the kind of background that looked incredible at first glance—but if you know flowers, it didn’t take long to notice: this was AI-generated.
Someone on the call smiled and said, “That floral wall is amazing—but those are A.I.” We all laughed.
But that moment stayed with me. A few days later, I found myself still thinking about it: If AI-generated flowers already look this good, what happens when they get better? Will people start using these visuals instead of real products? Should we worry as an industry, or embrace it?
That one Zoom call led to something deeper: a reflection on how AI, when used with purpose, might actually help our industry. Not replace it—but support it. If used intentionally, it can help us do what we’ve always done—put real flowers at the center of the story, only now with AI to back it up.
AI-generated. Prompt used: A realistic, romantic floral arrangement created for a live design competition. Theme: Romance for Less. The design features affordable flowers like blush carnations, pale peach spray roses, burgundy mini carnations, baby’s breath, seeded eucalyptus, and hypericum berries. Arranged in a neutral-toned pedestal vase with a flowing silk ribbon accent. The shape is soft, full, and slightly asymmetrical—elegant but not overly complex, designed to be completed in under 20 minutes. Warm natural light, neutral background, no text, 1920 x 1080.
Flowers Are Alive. That’s Their Superpower.
Let’s get one thing clear: AI can mimic a lot of things. But it will never grow a flower. AI can create the image of a flower, but it can’t give you the scent of a freesia in full bloom. It can’t offer the feeling of soft petals between your fingers or the quiet energy that comes from something real, grown from the earth, the emotional connection.
But here’s what it can do: AI can help us share flowers in ways we’ve never imagined—sparking curiosity, wonder, and beauty. When used creatively, AI content doesn’t replace flowers. It draws people toward them, and it can create beauty around them.
We can now create visuals that go beyond physical limitations. A rainbow made of roses. An ocean of hydrangea. Entire dreamscapes of blooms that, while digital, stir a deep desire to experience the real thing.
Sample of AI-generated visuals that go beyond physical limitations.
Ways AI Can Make Life Easier for Floral Professionals
Whether you’re managing a shop, wholesaling blooms, planning events, or growing flowers, AI has the potential to simplify parts of your work, save you time, and sharpen how you show up online.
1. Branded Visuals That Capture Attention
AI tools can help you design customized floral imagery in seconds. Think campaign banners, product features, digital lookbooks, or even stunning header images for newsletters—all tailored to your brand. And no photography required.
2. Test Ideas Without Cutting a Stem
Floral professionals are using AI to stage installations, experiment with color combinations, and plan bouquet recipes before touching a single bloom. Some upload product photos and ask AI to generate pairing ideas or styling suggestions—saving time, money, and waste in the process.
3. Content Creation That Saves You Hours
From email copy and website blurbs to Instagram captions and floral care tips, AI writing tools can help you draft content more efficiently. You still guide the voice—it just helps you get started (or get unblocked) faster.
4. Inspiring Through Play and Visual Storytelling
Jet Fresh Flowers is one of the floral companies boldly experimenting with AI, not just for marketing efficiency, but to spark creativity and connect with their audience in unexpected ways.
Their AI-generated mannequin video and quirky “May the Fourth” post are great examples of how digital content can surprise, entertain, and inspire.
As Ryan Black, Marketing/Media Director of Jet Fresh, explains:
“Those videos are direct results of our team playing with AI programs to test and learn their abilities and the art they can create… The goal is to experiment, to inspire, and to share our team’s creativity.”
The results speak for themselves. Some of their AI-generated posts have actually outperformed their traditional content in views, engagement, and shares, showing that when AI is used with intention, it can create emotional reactions and start new conversations around flowers.
Jet Fresh’s approach is a reminder that AI isn’t here to replace us—it’s just another tool. And when it’s used to experiment, share beauty, and stir curiosity, it becomes a way to elevate creativity, not harm it.
Data source from Ryan Black’s presentation during Floriexpo 2025.
So, Should We Be Worried?
I don’t think so. It’s natural to be cautious. But the real risk is in sitting it out.
While writing this blog, I came across a powerful reflection by Arnold Wittkamp from Thursd, he writes:
“AI is impressive. It can write articles, generate artwork, hold a conversation, and mimic voices. It can attend meetings on your behalf, even replicate your tone. But while it can simulate, it cannot sense. It doesn’t know what a rose smells like at sunrise. It doesn’t understand the quiet joy of soil under your fingernails. It doesn’t feel the rhythm of seasons.
That’s why I believe the future will swing back toward the physical. Back to what’s real. We will crave authenticity, not just in people, but in experiences. We’ll want conversations in person. Time in nature. Beauty that can’t be deepfaked.”
And I couldn’t agree more.
This isn’t about choosing between real and digital. It’s about using technology to help more people discover the joy of flowers—and then crave the experience of them in real life.
Stock photo from wbusraca vs AI-generated version using ChatGPT.
Final Thoughts: Creation Over Fear
AI is just a tool. But what we do with it—that’s where the magic lives.
It’s not about the platform, the software, or the prompt. It’s about the content we create with it. It’s about how we use AI to promote flowers creatively and accessibly, for everyone. Whether you’re dreaming up a floral rainbow or staging a surreal underwater bouquet scene, AI gives us a new way to imagine, test, and share.
It also allows us to experiment responsibly. Save products. Reduce waste. Test color combinations digitally before sourcing. And tell stories that turn heads—and hearts.
Remember: it’s not about the tools—it’s about how we use them to create content that inspires. Content that invites people to reconnect with nature, beauty, and the very real joy of flowers.
Let’s not shy away from that. Let’s lead it with creativity, integrity, and community.
Because nothing will ever replace the feeling of fresh blooms in your hand. But now, we have better ways to get them into more hands.
Sample of AI-generated visuals that go beyond physical limitations with color palettes.
At New Bloom Media, our mission has always been to support the floral industry by sharing real, relevant, and sometimes challenging conversations that move us forward. This blog isn’t just about AI—it’s about how we adapt, stay curious, and use every tool available to elevate flowers, not replace them. Through our media channel, we spotlight innovation, celebrate creativity, and give voice to the people shaping the future of flowers. Whether it’s through digital storytelling, industry interviews, or content like this, we’re here to make sure the floral world continues to grow—with intention, connection, and purpose.
