As the floral industry prepares for Floriexpo 2025, The Bloom Show recently aired a special episode featuring expert guests Kim Boin, Sr. Key Account Executive at Galleria Farms, Bob Callahan, President of Floriexpo, and Bradley Gaines, Director of Floral at United Supermarkets. Hosted by Sahid Nahim, the episode offers a front-row seat to what the floral community can expect from this year’s Floriexpo show, and why it’s a can’t-miss opportunity for retailers, buyers, and suppliers alike.
Held this June in Fort Lauderdale, Floriexpo 2025 promises unmatched floral networking opportunities, education, and exposure to floral industry trends. Whether you’re a first-time attendee or a longtime participant, the tips and takeaways from this episode will help you make the most of the show—and your business.
The Value of Floriexpo for the Floral Community
Floriexpo is no longer just a trade show—it’s becoming a full-scale floral resource, with year-round support and community-building. As Bob Callahan shared, “We’re promoting our exhibitors, we’re promoting the conference sessions, and then we’re also able to give back to the community is something that we’ve always wanted to do.”
With a dedicated focus on the floral market, Floriexpo is now active 365 days a year—offering content, visibility, and growth opportunities beyond the three-day event itself.
Overcoming Floral Sourcing Challenges
Kim Boin of Galleria Farms emphasized how unpredictable weather has impacted the floral supply chain this year, from hailstorms to flooding across Colombia and Ecuador. “The weather in Colombia and Ecuador has been absolutely atrocious this year,” she noted, adding, “This spring has really been like no spring I have seen from a weather perspective.”
For growers and distributors dealing with these issues, Floriexpo 2025 provides a crucial opportunity to regroup, connect, and plan ahead. Kim explained that it’s the perfect time because “you’re able to share your war stories of the season… and through the incredible networking that the show offers, it leads to new opportunities.”
Retail Buyers & Micro-Holiday Trends
Bradley Gaines, Director of Floral for United Supermarkets, pointed out that secondary holidays like Yellow Flower Day and Día de la Madre are becoming essential for retail strategies. “There’s a day for everything… there’s a margarita day, there’s a tequila day… and for us in the Southwest, Mother’s Day is a super holiday.”
As these holidays grow in popularity, they create new opportunities for floral suppliers to reach diverse markets. Sahid Nahim added, “It’s really interesting to have a platform to identify those micro holidays that are working for you that might work for somewhere else that has a larger Mexican community.”
Education and Innovation: Floriexpo’s New Format
From AI integration to 2026 trend forecasting and secondary holiday promotions, the Floriexpo team—supported by its advisory board—has curated a high-value education program. Bob Callahan shared: “We have sessions on AI… Live Trends is going to do a 2026 trends report… and then we have a session on secondary holidays… We have a session on doing more with less.”
A major highlight this year is the tariff panel on June 6, Friday, taking place directly on the show floor with breakfast provided. This new format is designed to keep exhibitors engaged through the final day of the show.
How to Maximize ROI at Floriexpo 2025
Bob emphasized that attendees should plan ahead to get the most out of the event: “The buyers take this event seriously. They come prepared with notepads, they’re taking notes, looking at new products, gaining new ideas… It’s designed for you know three days of a year’s worth of business.”
Bradley encouraged vendors to come prepared: “They need to do a little homework… go through the list and see exactly who is coming, how many stores, where their stores are.” He added that what gets his attention is when booths “highlight what makes your product different—highlight whether it’s the growing conditions, the premium availability of your product.”
What to Expect at Floriexpo 2025
Floriexpo 2025 is set to be an event packed with opportunities to learn, connect, and grow within the floral industry. Whether you’re looking for new products, innovative solutions, or valuable networking opportunities, the event will offer everything you need to succeed.
Floriexpo 2025 Highlights:
- Boot Camp (June 4): High-impact education sessions with actionable takeaways for your business.
- Show Floor (June 5–6): A curated showcase featuring top floral suppliers, innovations, and merchandising ideas.
- Tariff Panel Discussion (June 6): Expert insights on the impact of tariffs, moderated by Sahid Nahim.
- And more…
This year’s Floriexpo promises to be a valuable experience for anyone in the floral industry, whether you’re a supplier, buyer, or retailer. Watch the full episode of The Bloom Show to get insider tips and make the most of your experience at Floriexpo 2025.
Upcoming episodes to watch out for:
- May 16 at 12:00 PM EST: The Bloom Show Alert: How U.S. Tariffs on China Are Reshaping Floral Transit & Trade
- May 24 at 1:00 PM EST: The Bloom Show Takeover with Melinda Knuth
- The Bloom Show Takeover episode with Tim Huckabee (stay tuned for the dates!)
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Our Message to the Community: Let’s Bloom Together
At New Bloom Media, we believe that the floral industry thrives when collaboration, transparency, and innovation come together.
This special episode of The Bloom Show—created in partnership with Floriexpo 2025—is part of our mission to elevate every part of the floral supply chain, from growers and wholesalers to florists and retailers.
By sharing behind-the-scenes insights, real conversations, and expert advice, we aim to empower floral professionals to grow smarter, connect deeper, and bloom stronger—together.
Let’s continue learning from one another, showing up for the community, and creating meaningful change.
Because just like flowers, this industry blossoms best when nurtured—together. 🌸
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