Proflora 2025 is the perfect place to connect with all the key players in the floriculture industry. Buyers, growers, breeders, suppliers, and other essential professionals will come together, making this trade show a unique opportunity to conduct business, start valuable conversations, and find strategic partners who strengthen the global flower supply chain and logistics processes.
The participation of 12 influential international floral associations, which have already confirmed their attendance, further underscores the event’s importance as a central gathering for those driving the industry forward. Their presence adds tremendous value to the networking experience, helping participants build strong relationships and foster collaboration across the sector.
Moreover, Proflora 2025 offers an essential chance to engage directly with Colombian floriculture—a global benchmark known for its quality, innovation, and commitment to sustainability. The very best of the industry will be there, showcasing why Colombia remains at the forefront of the floral world.
Sustainability at the Heart of Colombian Floriculture
At Proflora, buyers will have the opportunity to explore the very origins of the sustainable Flowers of Colombia they purchase. Through visits to certified farms, they can experience firsthand the outstanding social and environmental practices that define Colombian floriculture.
Buyers can choose from 7 exclusive farm tours, each showcasing the unmatched quality, sustainability, and incredible diversity of Flowers of Colombia.
Through the farm visits and the fair, visitors will be able to see how sustainability is truly at the heart of Flowers of Colombia. This way, when the more than 1,500 international buyers attending Proflora purchase Colombian flowers, they can trust they’re choosing a product that stands out in global markets. This strong focus on responsible practices also makes networking at Proflora even more meaningful, helping build partnerships based on trust and shared values.
Where Innovation Shapes Global Trends
One of the highlights of Proflora 2025 will be the Outstanding Varieties Competition. Breeders and growers from Colombia and around the world will showcase over 420 entries across 19 categories. Judged by an international panel of experts, this competition sets floral trends and reveals the must-have varieties that will lead global markets in 2026.
Beyond showcasing innovation, the competition serves as a dynamic platform for networking—bringing together breeders, growers, buyers, and other industry professionals to exchange new opportunities, and build lasting business relationships.
“We are proud to present the 17th edition of Proflora. The nature of this event—its business capacity, the quality of its exhibitors and visitors, and the intensity of its Outstanding Varieties Competition—makes it one of the most attractive international events for the entire global floriculture value chain,” said Augusto Solano, President of Asocolflores.
An Exclusive Closing Celebration
To cap off this extraordinary edition, Proflora will host an exclusive final night event—a private, invitation-only celebration that brings together the global floriculture community in an atmosphere filled with warmth, creativity, and true Colombian hospitality.
This year’s closing event promises a special surprise designed to make Proflora 2025 an unforgettable experience for all attendees.
Proflora continues to establish itself as the preferred meeting point for national and international participants representing the entire floriculture value chain. Currently, 63% of registered exhibitors are flower producers, while the remaining 36% are suppliers of inputs, services, and cutting-edge technologies. This unique combination creates the perfect environment to build strategic alliances, share knowledge, and form long-term business partnerships. In fact, a 2023 survey showed that 100% of attendees came to make new business contacts, and 98% reported discovering significant business opportunities during the event proving that Proflora is where the industry connects, grows, and thrives.
Join us at Proflora 2025 to Explore, Connect, and Experience the magic of Flowers of Colombia.
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