Since the 1980s, the California-based company Cal Air Cargo, Inc. has been transporting flowers using the majority of the world’s airlines. To make it easy for their clients to find information, get answers to their questions, and solve their problems, we designed a website with Cal Air’s consumers in mind. As a result, they are able to access their logistical demands in an efficient and straightforward manner. Customer onboarding has been simplified, and the number of new potential clients has gone from zero to an average of 10–15 per week, thanks to the new website!