[CARLSBAD, CA] – March 31, 2026 – That Flower Feeling, the national floral marketing initiative behind the Just Add Flowers campaign, will host a live industry webinar on Thursday, May 21 at 12:30 p.m. EST.
Titled “Beyond the Bouquet: A 30-Day Social Sprint to Stop the Summer Slump,” this virtual session will offer floral professionals practical, marketing-forward ideas to help keep consumer demand strong through the summer months. While full details and speakers will be announced soon, the webinar will focus on simple, repeatable social content strategies that make it easier for retailers, wholesalers, and growers to keep flowers top of mind with U.S. consumers.
Registration information and agenda highlights will be released in the coming weeks. Floral businesses are encouraged to mark their calendars now and plan to join That Flower Feeling for this interactive mid-year check-in on how to keep Americans enjoying more flowers, more often
About That Flower Feeling
That Flower Feeling is a 501(c)(6) collaborative effort, funded by floral industry stakeholders to promote the use and enjoyment of fresh flowers across the United States. The national “Just Add Flowers” campaign is dedicated to creating a cultural shift that encourages consumers to embrace flowers as a regular part of their lives, highlighting the emotional, wellness, and happiness benefits they bring. Through innovative marketing, compelling content, and strategic partnerships, That Flower Feeling aims to increase floral consumption and support the growth of the entire floral industry.
For more information, visit www.thatflowerfeeling.org.
