[San Marcos, March 14, 2025] – That Flower Feeling (TFF) made a stunning impact at the 2025 Philadelphia Flower Show, captivating attendees with its vibrant exhibit and interactive engagement strategies.
The TFF exhibit quickly became a crowd favorite, drawing high foot traffic and countless photographs. Visitors were particularly drawn to TFF-branded items, including flower food packets, hand sanitizers with QR codes, and collapsible vases, which were distributed during the show’s Wellness Night.
“Our success at the Philadelphia Flower Show is a testament to the incredible support from our industry partners,” said Vanessa Leite, Managing Director of That Flower Feeling. “Their generous contributions of time, products, and expertise made this opportunity to connect with flower enthusiasts truly unforgettable.”
Key highlights of TFF’s participation include:
- A breathtaking floral display was created by industry experts Chris Drummond, Ryan Black, and Bill Schaffer, as well as help from local florists, who volunteered their time and energy to help set up, take down, and nightly refreshes.
- Flower donations from eleven leading suppliers, including Continental Floral Greens, Mobi’s, Jet Fresh Flower Distributors, Inc. Alexandra Farms, FBI, Tradewinds, Twin Flowers, Sunshine Bouquet Company, Multiflora, Pennock Floral, and Holland America.
- Seamless logistics handled by DV Flora, ensuring timely delivery of all floral contributions.
- The exhibit’s stunning floral arrangements were supported by Smithers-Oasis, who generously provided the floral foam.
- Chrysal contributed to the visitor experience by supplying TFF Branded sachet packs, ensuring attendees could care for their flowers at home.
TFF’s social media giveaway, offering a $400 Amazon gift card, generated significant engagement. The campaign resulted in hundreds of tags and hashtag uses, over 300 new followers, and mentions from two influencers with over 200k followers on Instagram. Winners will be announced on Friday, March 14.
About the Philadelphia Flower Show:
The Philadelphia Flower Show is the nation’s largest and longest-running horticultural event. Hosted by the Pennsylvania Horticultural Society, the show has been a beloved annual tradition since 1829, showcasing stunning garden displays and the latest in landscape and floral design.
About That Flower Feeling:
That Flower Feeling is a national marketing campaign designed to promote the joy and benefits of flowers. Funded by floral industry leaders, TFF aims to increase flower consumption by highlighting the positive impact of flowers on emotional well-being, creativity, and connection. Through innovative marketing strategies and partnerships, TFF continues to inspire people to experience the power of flowers in their daily lives.
For more information about That Flower Feeling and its initiatives, please visit thatflowerfeeling.org.
