The Bloom Show Proflora 2023

The Bloom Show Proflora 2023


WFFSA’s FDC: Special Interview with Molly Mullins

The 2023 Floral Distribution Conference (FDC), hosted by WF&FSA, has returned. Molly Mullins, Executive Vice President of WF&FFSA, once again joined us and gave us a behind-the-scenes peek at the planning for the event, what’s behind “The Future in Bloom,” and this year’s expectations. Be sure to check out this episode of The Bloom Show to catch this special interview.

WFFSA’s FDC: Women’s Day Roundtable 2023

To celebrate Women’s Day 2023, The Bloom Show proudly presents these inspiring women leaders who came together to sit down and talk about leadership in the floral industry at the WFFSA’s FDC event on March 7th, 2023, with our special guest host, Corrine Heck of Details Flowers Software, together with Mimi Martinez of Chrysal Americas, Sheila Santiago of SAF, Melanie Spilbeler of FreshPath Marketing, and Kristin Gilliland of Gardens America.

WFFSA’s FDC: Blooming Leaders Roundtable 2023

Corrine Heck from Details Flowers co-hosted Sahid Nahim for this year’s WFFSA’s FDC: Blooming Leaders Roundtable 2023 with a great group of guests. Watch the amazing discussion with these blooming leaders of the floral industry and hear their insights and experiences on how to grow in this industry.

The Bloom Show WFFSA Edition 2022


March is another month of amazing collaborations here at The Bloom Show. We will start it with Gabriel Becerra, President of the WFFSA, and Dominique Abney, Director of Marketing and Sales of the WFFSA.

It’s fascinating to learn about the flower movement. So join us in this episode as we learn how wholesalers, florists, and growers can all contribute to the flower movement.

We’re back with Flowers and Cents at WFFSA for this year’s event, which has the theme “Breaking Boundaries & Bridging Divide.” First, we’ll hear from WFFSA’s Executive Vice President, who will give us an overview of the event and what to expect this year. Tune in to learn more about the Flower Movement and its mission.

In this special edition of The Bloom Show, live from WFFSA-Women’s Day Roundtable, we are very thrilled to bring you amazing women who are industry leaders.

Join Sahid Nahim and Williee Armellini of Flowers and Cents as they interview five incredible female leaders and be inspired by their stories of how they got started in the flower industry.

It’s a great chance to meet with industry leaders again and talk about different marketing efforts in the floral industry and how wholesalers, growers, distributors, and florists can benefit from and join the efforts.

Watch the WFFSA Marketing Roundtable with hosts Sahid Nahim and Williee Armellini from Flowers and Cents and guests Steve Dionne from CalFlowers, Eric Fernandez from Continental Flowers, and Oscar Fernandez from Equiflor Corporation.

The Bloom Show WFFSA Edition 2021


Watch our special WFFSA “Better Together, Stronger Together” Bloom Show episode where we interview 3 groups of colleagues in the floral business in collaboration with William Armellini, a leader in the industry from Flowers and Cents.

For me, working on this project was a great privilege. The first is that I got to work with Williee Armellini, who is a trailblazer and legend in my book; the second is that I got to interview six of the most prominent figures in our field.

That was an unforgettable experience. I was both inspired and humbled by how openly six competitors talked about how much they love and care about the floral industry, as well as the challenges they faced during COVID and still face today.

Yet again, I’d like to express my gratitude to Williee Armellini and all of the visitors who made time in their hectic schedules to sit down with us both. I would especially like to thank Molly Mullins and WFFSA for all of their support.

We had the pleasure of speaking with  Executive Vice President of WFFSA, Molly Alton Mullins. It was a great experience in learning how WFFSA has become stronger and more agile during Post Covid. Tune in and learn how WFFSA was different this year compared to all other years in the past. 

We had special guests, Brad Quinn of Prime Inc., and David Armellini. We have been told by many that this interview was the most valuable “Bloom Show” episode ever. Tune in a hear from two of the biggest cold chain logistics leaders in our industry. David and Brad were completely open and transparent on what is going on in our industry at the moment, our hats go off to these two gentlemen for coming together to share a unified message. 

We had special guests, Anne M. Stewart of Smithers-Oasis Company, and Dwight Larimer of Design Master color tool inc.

As many may know these companies have teamed up together and are now under the same umbrella. It was such an insightful interview into how these companies came together and what the future holds for both of them. The best part was to witness the amazing respect and appreciation these two great floral industry leaders have for each other. 

In this episode, we had the famous J.D. from Deliflor and Ana Maria Ramirez from Danzinger. These two guests truly showed us how Better Together and Stronger Together is truly a thing. The mutual respect and appreciation for each other’s company and hard work was on full display. This interview was so much fun and we look forward to doing it again soon.