Sustainability has been a hot topic the past few years, both overall in the marketplace and specifically in floriculture. Internationally, the Europeans are ahead of the rest by having policies in place on manufacturing, cut flower production qualities, and recirculatory plastic usage. Defining Scope 1 and 2 emissions is a rather regular exercise. As a […]

One of the worst habits still hanging around flower shops today is the dreaded budget question: “So, what’s your budget?” It sounds innocent, maybe even helpful. But in reality, it’s lazy selling. It hands control of the sale to the customer, boxes you into their number, and almost always results in smaller tickets. Think about […]

What makes Proflora unique is that it’s not just a trade show, it’s an industry-wide experience. This trade show begins on September 30th with exclusive farm tours for international buyers, continues with three days of exhibition at Corferias, Bogota from October 1–3, and concludes with the Skills and Abilities contest on September 4 that highlights […]

As the leaves turn golden and the air grows crisp, fall ushers in a natural palette of earthy tones and rich textures—an ideal backdrop for the beauty of dried flowers. Once considered old-fashioned, dried florals are experiencing a modern renaissance, thanks to their sustainable appeal and stylish versatility. In the gentle fading of summer’s bloom, […]

This Bloom Show Live broadcast took us inside Deliflor during Chrysanthemum Week 2025 in Colombia, where Correspondent Joe Don Zetzsche joined host Sahid Nahim as co-host. Together, they spoke with Juan David “JD” Lecuona, Commercial Director of Deliflor,  and David Marin, General Director of Deliflor, to explore how breeding innovation, company culture, and community spirit […]

Earlier this month, I had the honor of attending the Society of American Florists (SAF) Convention 2025 in Phoenix, Arizona, held August 11–14,  and what an experience it was. This floral industry convention was packed with value, inspiration, personal surprises, and countless opportunities to learn, connect, and celebrate the floral community. As Williee Armellini of […]

This special two-part episode of The Bloom Show brought together two floral industry legends whose careers have shaped the way flowers move, sell, and inspire. Host Sahid Nahim welcomed Red Kennicott of Kennicott Brothers and Williee Armellini of Flowers and Cents for an engaging conversation about legacy, leadership, and the importance of preserving our industry’s […]

Proflora 2025 is the perfect place to connect with all the key players in the floriculture industry. Buyers, growers, breeders, suppliers, and other essential professionals will come together, making this trade show a unique opportunity to conduct business, start valuable conversations, and find strategic partners who strengthen the global flower supply chain and logistics processes. […]

Change isn’t coming—it’s already here. Over the past few weeks, the heads of Anthropic and Ford have made headlines by openly acknowledging that AI could eliminate half of their workforce. Let that sink in. These are not startup founders waving a flag—they’re leaders of some of the most established companies on the planet. They’re not […]

Final preparations are underway for Proflora 2025, the most important floriculture trade  show in the world, set to take place from October 1 to 3 in Bogotá. More than an industry  event, it’s a gateway to the heart of one of the world’s leading flower exporting countries. Colombia, the world’s second-largest flower exporter, offers a […]

Grand Rapids, MI, August 5, 2025 – “Viewers continue to relax with flowers, enjoying their health and wellness benefits in the process! And I’m beyond excited for them to enjoy the new season as it debuts on Create TV,” enthuses J Schwanke, host and creator. J Schwanke’s Life in Bloom is a flower lifestyle television […]

The Bloom Show Takeover with Tim Huckabee, founder of The Profitable Florist and now an official Bloom Show Correspondent, delivered a powerful message for every retail florist: many of the challenges holding flower shops back are self-inflicted. With over 26 years of coaching experience, 6,000+ flower shop visits, and 7,000+ florists trained worldwide, Tim has […]