Sustainabloom, the industry’s trusted resource for floriculture sustainability, is excited to announce the launch of a new promotional video: Sustainabloom Road. This powerful short video brings to life Sustainabloom’s mission of educating and empowering the floral community on its journey toward a more sustainable future. Now available on YouTube and Sustainabloom.org, the Sustainabloom Road video highlights the essential role that floral […]
The flower industry is undergoing a digital transformation, and 2025 is set to bring groundbreaking advancements in floral technology. From AI-powered inventory management to blockchain for transparent floral distribution, emerging floral technology trends in 2025 are reshaping the way florists, wholesalers, and growers operate. Let’s explore how technology is transforming the flower industry and the […]
Miami – Chrysal, a global leader in flower care solutions, proudly introduces recyclable PP (#5 polypropylene) packaging with bio-based flower food across the Americas. This innovation underscores Chrysal’s commitment to advancing sustainability and reducing its environmental footprint. Why PP Sachets and Bio-Based Flower Food Matters Chrysal’s recyclable PP sachets, made from #5 plastic, […]
San Marcos, CA– That Flower Feeling (TFF), a nationally supported movement dedicated to promoting flowers as a vital component of self-care and emotional wellness, is excited to announce the addition of two distinguished professionals to its Advisory Board: FJ Trzuskowski and Carmen Marquez. Their expertise and leadership in the floral industry will help TFF continue […]
California – February 6, 2025 – CalFlowers is excited to announce that Lane DeVries has been appointed as Executive Director of CalFlowers, bringing his unparalleled industry expertise, vision, and passion to the helm of the organization. In addition to leading CalFlowers’ operations, DeVries will take charge of the groundbreaking consumer marketing initiative, “That Flower Feeling,” […]
Ball SB, Details Flowers Software, and The Society of American Florists are thrilled to announce Duel of the Delphiniums, an exciting March Madness-style competition in which florists can showcase their creativity using Delphinium varieties from Ball SB. Following the overwhelming success of the Sunflower Madness contest in 2022, this new challenge was created to provide […]
San Francisco, CA – In a landmark moment for the global floral industry, the San Francisco Flower Market (SFFM) proudly announces the grand opening of its brand-new, state-of-the-art wholesale facility. This cutting-edge market not only honors over a century of San Francisco’s rich floral heritage but also marks a bold new chapter as it transitions into […]
MIAMI, FL – January 27, 2025 – On Sunday, during the critical Valentine’s Day shipping season, President Trump announced a proposed 25% tariff on imports from Colombia, a major supplier of flowers to the United States. The news caused widespread fear as importers scrambled to assess the situation and plan the next steps. The Association […]
MIAMI, FL – January 20, 2025 – After over 40 years as the trusted voice of flower importers, AFIF: America’s Flower Connection is proud to announce its rebrand as the Association of Floral Importers of America (AFIA). This transition reflects the organization’s dedication to modernizing its identity and aligning with the needs of an evolving […]
Quito, Ecuador, January 20th, 2025 – The new year started with a successful launch and commercial sales of numerous RipeLocker chambers in Ecuador, by Agroideas, an Ecuadorian company recognized for fostering agricultural innovation and has been instrumental in introducing this revolutionary technology to the region. This milestone marks a pivotal step toward the large-scale adoption […]
The American Floral Endowment (AFE) is excited to announce applications are now open for the Altman Family Scholarship and the Paul Ecke, Jr. Scholarship. These merit-based, prestigious scholarships are for graduate students who have the skills and passion to become leading floricultural scientists and educators. Applicants must be in the process of successfully completing either a Bachelor’s or Master’s degree in horticulture […]
[Fallbrook, California] – That Flower Feeling (TFF), a nationally supported marketing campaign dedicated to highlighting the significance of flowers as a vital component of self-care and emotional wellness, is pleased to announce the appointment of two esteemed committee members: Marla O’Dell from FloraCraft, who will join the Fundraising Development Committee, and Juan David Lecuona from Deliflor, who will be part of […]
