Right now, I know exactly where most leaders in the floral industry are living. All eyes are on Valentine’s Day. Production schedules are being reviewed and locked. Freight is being chased. Labor is stretched. Teams are buried in meetings, spreadsheets, and late nights, all focused on executing the biggest holiday of the year without major […]

Valentine’s Day is not just about romance and roses; it’s a high-pressure marathon of orders, emotions, and endless red petals for the floral industry. Whether you’re a seasoned florist or facing your first February 14 rush, surviving (and thriving) on the year’s busiest day requires preparation, strategy, and a little bit of self-care. Here are […]

Miami, FL (December 19, 2025) — Berkeley Florist Supply (BFS), Miami’s oldest and largest floral wholesale institution, proudly celebrates 78 years of serving South Florida’s floral community and honors 60 years of continuous leadership under its owner, Morey Moss.  Strategically located in Allapattah, just minutes from Miami International Airport and close to everything, Berkeley Florist […]

Season’s greetings! The winter holidays are a critical period for the United States economy and culture. Not only is this a major period of family get-togethers, religion, and celebration, but also the single most important time for shopping. About 20% of annual sales in the United States occur during the six-week holiday period from mid-November […]

Exploring Preserved Nature with the Verdissimo Welcome Pack As the floral and décor market continues to evolve, wholesalers are increasingly seeking product categories that combine strong margins, operational efficiency, and consistent visual performance. Preserved flowers and botanicals have emerged as a compelling growth opportunity—offering longevity, flexibility, and reduced handling compared to fresh product. To support […]

11 December 2025 | Sacramento, CA, USA – From 27–30 January 2026, IPM ESSEN, the world’s leading trade fair for horticulture – will bring together the global horticultural industry under one roof. Within this dynamic environment, The Spirit of Aloha invites attendees to step into the vibrant floral heritage of Hawai‘i through the artistry of accomplished floral designers Sue Tabbal-Yamaguchi AIFD, […]

I’ve got news. I’m throwing myself into the role of Correspondent of heArt for New Bloom Media. And if you know me, you know this is not going to be your polished, buttoned-up blog. It will be heart and humor. Flowers and feelings.  And probably a little glitter, even when no one asked for glitter. […]

When the economy slows down and everything starts to feel uncertain, the first instinct many companies have is to tighten up and pull back. And the question always surfaces: “Should we cut our marketing? Should we stop showing up until things get better?” It’s a natural reaction. However, historically, it’s also the one decision that […]

[Carlsbad, CA] – That Flower Feeling has launched “Just Add Flowers,” a new national campaign inviting Americans to use flowers as a simple, repeatable ritual woven into everyday life—from self-care and mindfulness to home décor and gift giving. Designed for the modern and busy consumer, the campaign reframes flowers as an everyday essential rather than just a […]

In this episode of The Bloom Show, Sahid welcomed Holly Haveman, who appeared on behalf of Kennedy’s Flowers & Gifts, the recipient of the 31st Annual SAF Marketer of the Year Award at SAF Phoenix 2025. Their winning campaign—a refillable vase program that blends creativity, operational discipline, and true community connection—demonstrates how thoughtful ideas can […]

The Global Produce & Floral Show last month in Anaheim was everything our industry needed and more!! Energy, innovation, and relationships that remind us why we do what we do. From the first handshake to the last conversation on the show floor, the event was packed with new products, bold ideas, and the warmth of […]

The Question That’s Hurting Your Sales If you want to sound like an order-taker instead of a floral professional, start your call with “What do you want to send?” It seems harmless, but it instantly weakens your position. It forces the customer to decide what to buy instead of letting you lead the conversation. Florists […]