This Bloom Show Live broadcast took us inside Deliflor during Chrysanthemum Week 2025 in Colombia, where Correspondent Joe Don Zetzsche joined host Sahid Nahim as co-host. Together, they spoke with Juan David “JD” Lecuona, Commercial Director of Deliflor, and David Marin, General Director of Deliflor, to explore how breeding innovation, company culture, and community spirit […]
Earlier this month, I had the honor of attending the Society of American Florists (SAF) Convention 2025 in Phoenix, Arizona, held August 11–14, and what an experience it was. This floral industry convention was packed with value, inspiration, personal surprises, and countless opportunities to learn, connect, and celebrate the floral community. As Williee Armellini of […]
This special two-part episode of The Bloom Show brought together two floral industry legends whose careers have shaped the way flowers move, sell, and inspire. Host Sahid Nahim welcomed Red Kennicott of Kennicott Brothers and Williee Armellini of Flowers and Cents for an engaging conversation about legacy, leadership, and the importance of preserving our industry’s […]
Proflora 2025 is the perfect place to connect with all the key players in the floriculture industry. Buyers, growers, breeders, suppliers, and other essential professionals will come together, making this trade show a unique opportunity to conduct business, start valuable conversations, and find strategic partners who strengthen the global flower supply chain and logistics processes. […]
Change isn’t coming—it’s already here. Over the past few weeks, the heads of Anthropic and Ford have made headlines by openly acknowledging that AI could eliminate half of their workforce. Let that sink in. These are not startup founders waving a flag—they’re leaders of some of the most established companies on the planet. They’re not […]
Final preparations are underway for Proflora 2025, the most important floriculture trade show in the world, set to take place from October 1 to 3 in Bogotá. More than an industry event, it’s a gateway to the heart of one of the world’s leading flower exporting countries. Colombia, the world’s second-largest flower exporter, offers a […]
Grand Rapids, MI, August 5, 2025 – “Viewers continue to relax with flowers, enjoying their health and wellness benefits in the process! And I’m beyond excited for them to enjoy the new season as it debuts on Create TV,” enthuses J Schwanke, host and creator. J Schwanke’s Life in Bloom is a flower lifestyle television […]
The Bloom Show Takeover with Tim Huckabee, founder of The Profitable Florist and now an official Bloom Show Correspondent, delivered a powerful message for every retail florist: many of the challenges holding flower shops back are self-inflicted. With over 26 years of coaching experience, 6,000+ flower shop visits, and 7,000+ florists trained worldwide, Tim has […]
On The Bloom Show, host Sahid Nahim welcomed a trailblazer whose name is nearly synonymous with innovation in floral retail: Jim McCann, Founder of 1-800-Flowers. From one flower shop in New York City to a multi-brand gifting empire, Jim’s story is packed with hard-won wisdom and forward-looking perspective for anyone navigating change in today’s business […]
In a landmark episode of The Bloom Show, Sahid Nahim sat down with one of the floral industry’s most respected voices—Joe Don Zetzsche—for a wide-ranging and timely conversation about the future of florals, technology, collaboration, and marketing. With more than 35 years in mass retail and 16 years leading the floral division at H-E-B, Joe […]
In today’s fast-moving job market, hiring has become more complex—and more critical—than ever. On a recent Bloom Show Takeover, Sahid Nahim welcomed Pam Lopez, Head Recruiter at Pollen Talent, for a deep dive into how the floral industry can adapt its recruiting strategies for a new era. With over 15 years of experience recruiting across […]
Not long ago, I joined a Zoom meeting from a sleek, modern office background—complete with a stunning floral wall behind the conference table. But as beautiful as it looked, something about it was… off. The flowers were flawless. Too flawless. Roses the size of dinner plates. Colors are too uniform. Textures are too polished. It […]
