[California, U.S.] — After more than four years of vision, investment, and dedication, That Flower Feeling (TFF) is officially taking flight. CalFlowers, the California Association of Flower Growers and Shippers, proudly announces the formal operational separation of TFF — transitioning it into a fully independent, industry-supported brand effective September 1, 2025. Since its inception in […]
As part of its ongoing commitment to industry growth and business expansion, New Bloom Solutions (NBS) is taking a strategic step forward to refine and strengthen its focus on media, branding, collaboration, industry support, and industry-driven services. This evolution reinforces NBS’s role as a trusted North American industry partner, dedicated to supporting floral businesses, startups, […]
As flower tariffs loom on the horizon, the U.S. floral industry is facing a pivotal moment. With required duties on flower imports from key supplier nations like Colombia, Ecuador, and the Netherlands, the ripple effects are already being felt across the floral supply chain — from growers and importers to wholesalers and mass-market bouquet manufacturers. […]
San Marcos, CA – That Flower Feeling is excited to announce the addition of Sahid Nahim, president of New Bloom Solutions, to its Marketing Committee. A trailblazer in the floral industry with two decades of experience, Nahim brings a wealth of expertise and a passion for innovation that will help advance That Flower Feeling’s mission to increase […]
San Marcos, CA, March 24, 2025 – As National Self-Care Day approaches on April 5th, That Flower Feeling is excited to launch an initiative promoting flowers as an essential part of self-care routines. This campaign supports the organization’s mission to encourage more Americans to enjoy flowers more often, emphasizing their positive impact on mental and emotional well-being. Studies consistently show […]
As spring approaches, floral businesses are gearing up for a season of vibrant blooms and fresh designs. For wholesalers, staying ahead of spring florals 2025 means carefully selecting seasonal wholesale flowers that meet rising consumer demands. Here’s a look at the top 2025 spring floral trends for wholesalers and what to stock up on for […]
[San Marcos, March 14, 2025] – That Flower Feeling (TFF) made a stunning impact at the 2025 Philadelphia Flower Show, captivating attendees with its vibrant exhibit and interactive engagement strategies. The TFF exhibit quickly became a crowd favorite, drawing high foot traffic and countless photographs. Visitors were particularly drawn to TFF-branded items, including flower food […]
Sustainabloom, the industry’s trusted resource for floriculture sustainability, is excited to announce the launch of a new promotional video: Sustainabloom Road. This powerful short video brings to life Sustainabloom’s mission of educating and empowering the floral community on its journey toward a more sustainable future. Now available on YouTube and Sustainabloom.org, the Sustainabloom Road video highlights the essential role that floral […]
The flower industry is undergoing a digital transformation, and 2025 is set to bring groundbreaking advancements in floral technology. From AI-powered inventory management to blockchain for transparent floral distribution, emerging floral technology trends in 2025 are reshaping the way florists, wholesalers, and growers operate. Let’s explore how technology is transforming the flower industry and the […]
Miami – Chrysal, a global leader in flower care solutions, proudly introduces recyclable PP (#5 polypropylene) packaging with bio-based flower food across the Americas. This innovation underscores Chrysal’s commitment to advancing sustainability and reducing its environmental footprint. Why PP Sachets and Bio-Based Flower Food Matters Chrysal’s recyclable PP sachets, made from #5 plastic, […]
San Marcos, CA– That Flower Feeling (TFF), a nationally supported movement dedicated to promoting flowers as a vital component of self-care and emotional wellness, is excited to announce the addition of two distinguished professionals to its Advisory Board: FJ Trzuskowski and Carmen Marquez. Their expertise and leadership in the floral industry will help TFF continue […]
California – February 6, 2025 – CalFlowers is excited to announce that Lane DeVries has been appointed as Executive Director of CalFlowers, bringing his unparalleled industry expertise, vision, and passion to the helm of the organization. In addition to leading CalFlowers’ operations, DeVries will take charge of the groundbreaking consumer marketing initiative, “That Flower Feeling,” […]
