The Floral Insight Newsletter—July 29th, 2024 Greetings from the Wizard! This month has been great as always. We have finally launched our new vendor, United Selection, and are showcasing their new rose variety, Isla Bonita this month. Be sure to check out the email announcement. Stay tuned as we highlight some of their amazing new […]
Fallbrook, CA. — That Flower Feeling announces the upcoming One United Floral Mixer The One United Floral Mixer is an industry fundraiser designed to unite floral industry leaders in support of increasing floral consumption within the US. The event will be held on Thursday, September 5th, from 5:00 P.M. to 7:00 P.M. at the Omni La […]
FOR IMMEDIATE RELEASE — Fallbrook, CA — July 19th, 2024 — Celebrate the beauty of flowers and learn from the best in the industry as That Flower Feeling is thrilled to announce an exclusive Instagram Live event with J Schwanke, The Flower Expert. Tune in on July 25th, 2024, at 6:30 PM EST to gain invaluable insights on how to keep […]
FALLBROOK, Ca: As International Self Care Day approaches on July 24, That Flower Feeling is proud to announce its dedicated campaign to highlight the significance of self-care and well-being through the power of flowers. International Self Care Day is a global initiative aimed at promoting the importance of self-care in our daily lives. That Flower […]
Carpinteria, CA – Florabundance, a leading wholesale flower distributor, proudly announces its 30th anniversary with a community-focused celebration featuring large outdoor floral installations. The event, titled “Petals of Appreciation” will take place in high foot traffic areas in Carpinteria, Summerland, Montecito, and Santa Barbara July 27, 2024. Florabundance has been a cornerstone of the floral industry for three decades, providing […]
Hey there, my fellow flower enthusiasts and business owners! Today, I want to dive into a topic that’s close to my heart as a floristry business owner—the incredible support staff that make our businesses blossom. I’m here to chat about the three key roles that are absolute game-changers when it comes to setting up your […]
Orlando, FL, July 3, 2024 – “The American Institute of Floral Designers (AIFD®) presented one of their highest honors to laureate member J Schwanke, creator of the public television show J Schwanke’s Life in Bloom, at their National Symposium in Orlando on July 3, 2024. The AIFD Award of Distinguished Service to the Floral Industry […]
The Floral Insight Newsletter—June 27th, 2024 Greetings from the Wizard! Another month has passed, and The Bloom Show continues to thrive. On June 11, 2024, at 1 PM EST, Christi Lopez of Propel Business Coaching took over The Bloom Show, delving into marketing strategies tailored for the floral industry. Christi explained how a clear marketing […]
Disclaimer: As part of our collaboration with That Flower Feeling, we are sharing this PR release with our floral community. That Flower Feeling is introducing two new interns to the Social Media and Communications team, as well as welcoming a returning intern. FOR IMMEDIATE RELEASE — Fallbrook, CA — June 3, 2024 — That Flower […]
The Floral Insight Newsletter—May 28th, 2024 Greetings from the Wizard! Before we dive into the Wizard’s Wand, we’d like to update you on our recent activities. Firstly, The Bloom Show will be at Floriexpo! We’ve partnered with Floriexpo and have a special promo code, Bloom2, for free registration for our community. We’re also thrilled to […]
By Jakob Pott, Alex Tellekson, and Brendon Anthony Identifying the Gaps in Understanding of the Factors that Contribute to Rose Vase-Life Consumer acceptance of fresh-cut roses is dependent not only on the appeal and presentation in the store but also on the length of time that those flowers maintain that appeal. “Vase-life” is the term […]
