Fall Floral Marketing Tips for Growers, Farms, and Wholesalers Isn’t fall the most poetic season of all? The air carries a calm acceptance of the year’s hustle, yet it’s not quite time to “pack up” — instead, it’s the perfect moment to pause and appreciate the beauty around us. And in autumn, that beauty lies […]

The Floral Insight Newsletter—October 28, 2024 Greetings from the Wizard Welcome to November, and goodbye, October! Hi, this is Sahid—I’ll keep this short and sweet. The Bloom Together Event is trucking along, and contributors are signing up. Check out last year’s video here and feel free to sign up as a contributor or collaborator here. You can also […]

SEWELL, NJ – The Delaware Valley Floral Group, LLC (DVFG) has reached an  agreement to acquire Zieger & Sons, Inc., a highly respected wholesale floral distributor  that has served the Northeast region for over 100 years.  Established in 1910 by Ernst Zieger, Zieger & Sons, Inc. has been a cornerstone of the  floral industry for […]

Fallbrook, California – October 9th, 2024 – That Flower Feeling (TFF) is pleased to announce an upcoming webinar titled “Marketing Flowers for Self-Care: The Importance of Evolving the Floral Industry,” scheduled for Thursday, November 14, 2024, at 12 PM EST. This informative session will explore how the floral industry can adapt to the rising trend of […]

Fallbrook, CA – [October 4, 2024] – In honor of World Mental Health Day, That Flower Feeling is excited to host an Instagram Live event featuring our monthly Self Care Flower Bouquet Giveaway! Join us for approximately 25 minutes of fun, where we’ll announce a randomly selected winner every five minutes. The event is set for October […]

The Floral Insight Newsletter—September 27, 2024 Greetings from the Wizard September Recap & Upcoming Events  🌸Exciting Updates from The Bloom Show: What’s Next in the Floral Industry Hello, floral friends! I’m Sahid from New Bloom Solutions, and I’m thrilled to share what we’ve been up to on the media, networking, and marketing side of the […]

[Carlsbad, CA] —That Flower Feeling is pleased to announce the success of the One United Floral Mixer, held recently in Carlsbad, CA within the CalFlowers Fun ‘N Sun Convention. The event was a tremendous success, raising over $30,000. 145 attendees from across the floral industry came together to support the That Flower Feeling Foundation. These funds […]

In today’s competitive market, many florists are finding it challenging to keep their businesses thriving. It’s easy to get caught up in the pursuit of attracting new customers, but one of the most crucial aspects of long-term success lies in retaining your current and former clients. These are the people who already see the value […]

Carlsbad, CA (September 11, 2024) – The Fun ‘N Sun 2024 Floral Convention has wrapped up at the picturesque Omni La Costa Resort & Spa in Carlsbad, CA, with over 390 attendees celebrating four days of floral innovation, learning, and networking. From September 4-7, the convention provided a dynamic experience, striking the perfect balance between […]

[Fallbrook, CA] — [September 4th] — That Flower Feeling is excited to announce the appointment of Madison Greene as the new Marketing Coordinator and Administrator. Madison officially joined the team on August 20th, 2024, bringing her a wealth of experience and a deep passion for floral design and marketing. Madison holds a Master of Science […]

The Floral Insight Newsletter—August 28th, 2024  Greetings from the Wizard August Recap & Upcoming Events August was fantastic! We had the pleasure of hosting Thomas Prince of Prince & Prince on The Bloom Show, where he shared valuable industry insights on past trends and how they may shape consumer buying habits in the future. (link) […]

Miami, FL – August 16, 2024 – New Bloom Solutions, in collaboration with floral photographer Renee Jael, is thrilled to announce the launch of our exclusive lead magnet: the “Floral Photography Checklist.” This essential guide is designed for floral professionals looking to elevate their floral creations into stunning, marketable visuals. This collaboration between New Bloom […]