Blogs

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  • October 23, 2024
Delaware Valley Floral Group, LLC Announces the Acquisition of Zieger & Sons, Inc. 

SEWELL, NJ – The Delaware Valley Floral Group, LLC (DVFG) has reached an  agreement to acquire Zieger & Sons, Inc., a highly respected wholesale floral distributor  that has served the Northeast region for over 100 years.  Established in 1910 by Ernst Zieger, Zieger & Sons, Inc. has been a cornerstone of the  floral industry for […]

  • October 11, 2024
Google Bard: How to try the new Gemini AI model

What Is Googlebot Google Search Central Documentation OpenAI will, by default, use your conversations with the free chatbot to train data and refine its models. You can opt out of it using your data for model training by clicking on the question mark in the bottom left-hand corner, Settings, and turning off “Improve the model […]

  • October 10, 2024
That Flower Feeling Hosts Webinar: Marketing Flowers for Self-Care: The Importance of Evolving the Floral Industry

Fallbrook, California – October 9th, 2024 – That Flower Feeling (TFF) is pleased to announce an upcoming webinar titled “Marketing Flowers for Self-Care: The Importance of Evolving the Floral Industry,” scheduled for Thursday, November 14, 2024, at 12 PM EST. This informative session will explore how the floral industry can adapt to the rising trend of […]

  • October 7, 2024
That Flower Feeling Ties their Monthly Self Care Bouquet with World Mental Health Day!

Fallbrook, CA – [October 4, 2024] – In honor of World Mental Health Day, That Flower Feeling is excited to host an Instagram Live event featuring our monthly Self Care Flower Bouquet Giveaway! Join us for approximately 25 minutes of fun, where we’ll announce a randomly selected winner every five minutes. The event is set for October […]

the wizards wand news
  • September 30, 2024
The Wizard’s Wand News – September 2024

The Floral Insight Newsletter—September 27, 2024 Greetings from the Wizard September Recap & Upcoming Events  🌸Exciting Updates from The Bloom Show: What’s Next in the Floral Industry Hello, floral friends! I’m Sahid from New Bloom Solutions, and I’m thrilled to share what we’ve been up to on the media, networking, and marketing side of the […]

  • September 23, 2024
One United Floral Mixer Unites Industry Leaders, Raises Over $30,000 for Future Floral Marketing Efforts

[Carlsbad, CA] —That Flower Feeling is pleased to announce the success of the One United Floral Mixer, held recently in Carlsbad, CA within the CalFlowers Fun ‘N Sun Convention. The event was a tremendous success, raising over $30,000. 145 attendees from across the floral industry came together to support the That Flower Feeling Foundation. These funds […]

  • September 19, 2024
Flourishing in Floristry: How to Retain Customers and Boost Your Business | By Christi Lopez

In today’s competitive market, many florists are finding it challenging to keep their businesses thriving. It’s easy to get caught up in the pursuit of attracting new customers, but one of the most crucial aspects of long-term success lies in retaining your current and former clients. These are the people who already see the value […]

  • September 12, 2024
Fun ‘N Sun 2024: A Blossoming Success in Carlsbad, CA

Carlsbad, CA (September 11, 2024) – The Fun ‘N Sun 2024 Floral Convention has wrapped up at the picturesque Omni La Costa Resort & Spa in Carlsbad, CA, with over 390 attendees celebrating four days of floral innovation, learning, and networking. From September 4-7, the convention provided a dynamic experience, striking the perfect balance between […]

  • September 5, 2024
That Flower Feeling Welcomes Madison Greene as Marketing Coordinator and Administrator

[Fallbrook, CA] — [September 4th] — That Flower Feeling is excited to announce the appointment of Madison Greene as the new Marketing Coordinator and Administrator. Madison officially joined the team on August 20th, 2024, bringing her a wealth of experience and a deep passion for floral design and marketing. Madison holds a Master of Science […]

  • August 28, 2024
The Wizard’s Wand News – August 2024

The Floral Insight Newsletter—August 28th, 2024  Greetings from the Wizard August Recap & Upcoming Events August was fantastic! We had the pleasure of hosting Thomas Prince of Prince & Prince on The Bloom Show, where he shared valuable industry insights on past trends and how they may shape consumer buying habits in the future. (link) […]

  • August 21, 2024
Transform Your Floral Creations into Visual Masterpieces with Our Free Floral Photography Checklist

Miami, FL – August 16, 2024 – New Bloom Solutions, in collaboration with floral photographer Renee Jael, is thrilled to announce the launch of our exclusive lead magnet: the “Floral Photography Checklist.” This essential guide is designed for floral professionals looking to elevate their floral creations into stunning, marketable visuals. This collaboration between New Bloom […]

  • August 15, 2024
AIFD Announces “Designs of the Decades” Competition to Celebrate 60th Anniversary

Sacramento, California — In celebration of its 60th anniversary, the American Institute of Floral Designers (AIFD), in collaboration with the AIFD Foundation, is thrilled to announce an exciting year-long floral design competition: the “Designs of the Decades Competition.” This unique series of contests will kick off on August 1, 2024, with the inaugural decade, the […]