My recent trip to Maui was a very exciting one. One of the reasons it was so fruitful was that I met up with Carver Wilson and learned more about Maui Floral. His story and the success of his protea business are fascinating, and gave me great insight into Hawaiian floriculture, the rise of proteas, […]
For a business to succeed in today’s online world, it’s essential to have a web presence. However, simply having an online presence is no longer enough. It’s critical that businesses can maintain a customer base and hold their own when it comes to competitors. One of the ways businesses in the floral industry can thrive […]
The floral industry is a constantly evolving one. Considering that the industry changes every year, there’s a lot in store for 2022 floral industry colors, styles, and designs. These are going to affect the entire year and impact your business, making it essential to be aware of them. Let’s check out the top floral industry […]
While I’ve been to the San Francisco Flower Market many times before, this time was very different. I’ve always been there as a sales rep, but this time, I felt like I got to know the San Francisco Flower Market on a more personal level. I’ve always been fascinated with its history and progression over […]
If you’re planning on marketing your products or services, it is important to know which strategies to employ. Since marketing trends change often, it’s critical to look at long-term directions instead of just passing fads. Here are some of the social media marketing trends set to boom in 2022. 1. Video Is Key If you’ve […]
Valentine’s Day is the biggest sales opportunity and holiday for the floral industry, and it’s essential to be prepared for it. Since logistics and floral cold chain supply are complex, Valentine’s Day preparations start months before the actual holiday. If you’re a florist or wholesaler who wants to take full advantage of Valentine’s Day and […]
September 29, 2021 – Heather Waits, proprietor of Bloomtastic Florist, Columbus, OH, has been elected to the Board of Directors of the…