Blogs

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  • August 13, 2024
Continental Floral Greens Partners with Sun Valley Floral Farms

Dear Valued Customers,  We are thrilled to share a significant development in our journey to bring you the finest in floral products. Continental Floral Greens has officially partnered and leased the legendary Sun Valley Floral Farms in Willow Creek, CA. We are now managing and growing these esteemed crops, including “Spirit Series” Ilex, Rosehips, Cotinus, Snowberries, […]

the wizards wand news
  • July 30, 2024
The Wizard’s Wand News – July 2024

The Floral Insight Newsletter—July 29th, 2024 Greetings from the Wizard! This month has been great as always. We have finally launched our new vendor, United Selection, and are showcasing their new rose variety, Isla Bonita this month. Be sure to check out the email announcement. Stay tuned as we highlight some of their amazing new […]

  • July 30, 2024
Become a Key Partner at the One United Floral Mixer

Fallbrook, CA. — That Flower Feeling announces the upcoming One United Floral Mixer The One United Floral Mixer is an industry fundraiser designed to unite floral industry leaders in support of increasing floral consumption within the US. The event will be held on Thursday, September 5th, from 5:00 P.M. to 7:00 P.M. at the Omni La […]

  • July 22, 2024
Join Us for an Instagram Live with J Schwanke

FOR IMMEDIATE RELEASE — Fallbrook, CA — July 19th, 2024 — Celebrate the beauty of flowers and learn from the best in the industry as That Flower Feeling is thrilled to announce an exclusive Instagram Live event with J Schwanke, The Flower Expert. Tune in on July 25th, 2024, at 6:30 PM EST to gain invaluable insights on how to keep […]

  • July 22, 2024
That Flower Feeling Celebrates International Self-Care Day

FALLBROOK, Ca: As International Self Care Day approaches on July 24, That Flower Feeling is proud to announce its dedicated campaign to highlight the significance of self-care and well-being through the power of flowers. International Self Care Day is a global initiative aimed at promoting the importance of self-care in our daily lives. That Flower […]

  • July 22, 2024
Experiencing the Annual AIFD Symposium: A Day to Remember

It was a privilege to be invited by AIFD as a press to experience their annual AIFD Symposium. This was my first time attending, and though I only had one day available, I made the most of it. As you will see, there was so much I was able to see and do in just […]

  • July 18, 2024
Florabundance Celebrates 30 Years with Spectacular Floral Installations in the Santa Barbara Area

Carpinteria, CA – Florabundance, a leading wholesale flower distributor, proudly announces its 30th anniversary with a community-focused celebration featuring large outdoor floral installations. The event, titled “Petals of Appreciation” will take place in high foot traffic areas in Carpinteria, Summerland, Montecito, and Santa Barbara July 27, 2024. Florabundance has been a cornerstone of the floral industry for three decades, providing […]

  • July 15, 2024
Gather the Troops: The Support Staff You Need in Your Floristry Business

Hey there, my fellow flower enthusiasts and business owners! Today, I want to dive into a topic that’s close to my heart as a floristry business owner—the incredible support staff that make our businesses blossom. I’m here to chat about the three key roles that are absolute game-changers when it comes to setting up your […]

  • July 10, 2024
J Schwanke receives AIFD® Distinguished Service to Floral Industry Award at AIFD Symposium “Emerge” in Orlando, Florida

Orlando, FL, July 3, 2024 – “The American Institute of Floral Designers (AIFD®) presented one of their highest honors to laureate member J Schwanke, creator of the public television show J Schwanke’s Life in Bloom, at their National Symposium in Orlando on July 3, 2024. The AIFD Award of Distinguished Service to the Floral Industry […]

the wizards wand news
  • June 28, 2024
The Wizard’s Wand News – June 2024

The Floral Insight Newsletter—June 27th, 2024 Greetings from the Wizard! Another month has passed, and The Bloom Show continues to thrive. On June 11, 2024, at 1 PM EST, Christi Lopez of Propel Business Coaching took over The Bloom Show, delving into marketing strategies tailored for the floral industry. Christi explained how a clear marketing […]

  • June 6, 2024
That Flower Feeling Welcomes New Interns To The Team

Disclaimer: As part of our collaboration with That Flower Feeling, we are sharing this PR release with our floral community. That Flower Feeling is introducing two new interns to the Social Media and Communications team, as well as welcoming a returning intern. FOR IMMEDIATE RELEASE — Fallbrook, CA — June 3, 2024 — That Flower […]

the wizards wand news
  • May 28, 2024
The Wizard’s Wand News – May 2024

The Floral Insight Newsletter—May 28th, 2024 Greetings from the Wizard! Before we dive into the Wizard’s Wand, we’d like to update you on our recent activities. Firstly, The Bloom Show will be at Floriexpo! We’ve partnered with Floriexpo and have a special promo code, Bloom2, for free registration for our community. We’re also thrilled to […]