While I’ve been to the San Francisco Flower Market many times before, this time was very different. I’ve always been there as a sales rep, but this time, I felt like I got to know the San Francisco Flower Market on a more personal level. I’ve always been fascinated with its history and progression over […]
If you’re planning on marketing your products or services, it is important to know which strategies to employ. Since marketing trends change often, it’s critical to look at long-term directions instead of just passing fads. Here are some of the social media marketing trends set to boom in 2022. 1. Video Is Key If you’ve […]
Valentine’s Day is the biggest sales opportunity and holiday for the floral industry, and it’s essential to be prepared for it. Since logistics and floral cold chain supply are complex, Valentine’s Day preparations start months before the actual holiday. If you’re a florist or wholesaler who wants to take full advantage of Valentine’s Day and […]
Grand Rapids, MI, August 24, 2021 – “This is exactly what I had hoped would happen – that people would not only watch the show, but be…
One of my favorite parts of visiting California was meeting and connecting with Lisa Filice from Regional Farms. Her story is fascinating…
We can all agree that 2021 has been the year of a powerful digital adaptation for many industries. As each day passes, technology and…
New Bloom Solutions and Above All Flowers are collaborating with an innovative platform yet again – Fresh-o-Fair is an online floral…
We all know the importance of a website in this digital age. However, it’s not enough to simply have a website. An outdated website can…
Like any other industry, the floral industry can benefit from digital marketing. We live in a digital world where floral e-commerce is…
Email marketing is a great way to connect with your customers and drive floral sales. While digital marketing is a term ubiquitous, most…
There’s no denying that the floral industry is a lucrative one. According to a report by Global Industry Analysts, Inc. (GIA), the global…
As the world becomes more tech-savvy and e-commerce takes over the market, high-functioning websites have become more important than…